The Cassandra Cannabis Report

Cassandra's 2022 Sustainability Report

As the result of a catastrophic pandemic mired in political mayhem, Gen Z is rethinking everything.

To be alive in 2022 is to be online. And to be online is to be on social media. In this global youth report, we examine the ever-evolving role social media platforms play in our lives today.

In Don’t Look Back–Look Forward: The Cassandra’s 2022 Outlook report, we look at consumer trends and values as we move forward from pandemic to endemic.

Cassandra Sessions 2021

The Cassandra Gaming Report

Cassandra's Identity Report

Cassandra's Finance Report

An analysis of the evolving transportation journey

Emerging young adult attitudes and behaviors around media and uncovering the why, when, how & where of entertainment today.

The post-pandemic meaning of home and community for Gen Z and Millennials

Why is travel today so meaningful? When are they leaving? Where are they going and How are they getting there?

Exploring the Future of Family.

Exploring how Millennials and Gen Zs approach post-pandemic life

Introducing Cassandra’s Millennial Segmentation

Introducing Cassandra’s Gen Z Segmentation

The Top Trends Defining Youth Culture

Unpacking Gen Z and Millennial attitudes and behaviors in the areas of food, fitness, and healthcare

Exploring the impact of the pandemic on Gen Zs' and Millennials' mental health

How youth view equality through the lens of race and the Covid-19 pandemic

How the summer of 2020 is redefining youth activism

Biweekly insights, current trends, and future implications for brands and marketers in the Covid-19 era based on our ongoing research among Gen Y and Gen Z.