By Date

Are We There Yet?

Why is travel today so meaningful? When are they leaving? Where are they going and How are they getting there?

Looking Forward to Family

Exploring the Future of Family.

Risk/Reward Calculus

Exploring how Millennials and Gen Zs approach post-pandemic life

MILLENNIALS IN MOTION: MILLENNIAL SEGMENTATION

Introducing Cassandra’s Millennial Segmentation

Not Monolithic: Gen Z Segmentation Report

Introducing Cassandra’s Gen Z Segmentation

Cassandra's 2021 Outlook

The Top Trends Defining Youth Culture

The Picture of Health

Unpacking Gen Z and Millennial attitudes and behaviors in the areas of food, fitness, and healthcare

State of Mind

Exploring the impact of the pandemic on Gen Zs' and Millennials' mental health

"Cassandra Sessions 2020 | Acceleration" Event Recording

The Everyday Equality Report

How youth view equality through the lens of race and the Covid-19 pandemic

Race & Activism

How the summer of 2020 is redefining youth activism

Life Interrupted: Cassandra Special Edition

Biweekly insights, current trends, and future implications for brands and marketers in the Covid-19 era based on our ongoing research among Gen Y and Gen Z.

The Purpose & Polarization Report

Key trends in social issues, politics, and the polarization gripping young people today

The Culture of Influence

Defining influence, exploring the influence young people possess, and understanding how is influence wielded

The Burnout Report

What brands need to know about the culture of overwork, overstress, and overstimulation.

The Retail Exchange

The evolution of young consumers’ expectations in the global retail landscape

The Generations Report

Discover the values and behaviors of consumers across generations and unlearn misconceptions to reach each one on a genuine level.

The Home & Away Report

Explore how modern youth are giving rise to a new culture of community and travel, and discover how brands can engage with young consumers through these key areas in their lives.

The Innovation Outlook

Discover how modern youth perceive innovation, what they want from brands in the future, and key opportunities amidst the new wave of disruption.

The Global Culture Forecast

SPRING/SUMMER 2018

Discover modern youth's emerging taste, preferences, and habits across popular culture, and key opportunities for brands to engage with young consumers around the world.

Betterment Report

WINTER/SPRING 2018

A new self-improvement revolution has young people investing in personal advancement, creating budding opportunities for brands across categories.

The Social Status Report

FALL/WINTER 2017

Explore how Generations Y and Z are approaching modern socializing, nightlife, and friendship, and discover emerging opportunities for brands across categories.

The Self Made Report

SUMMER/FALL 2017

Explore how Gen Ys and Zs are reshaping what it means to live, work, and pay and how companies can leverage new opportunities surrounding youth’s shifting definitions of success in these three key pillars.

The Gen Z Effect

SPRING/SUMMER 2017

Explore how Gen Z is stepping out of Gen Y’s shadow, ushering in a new era of disruption with their unique mindsets and consumption preferences.