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Are We There Yet?
Why is travel today so meaningful? When are they leaving? Where are they going and How are they getting there?
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Looking Forward to Family
Exploring the Future of Family.
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Risk/Reward Calculus
Exploring how Millennials and Gen Zs approach post-pandemic life
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MILLENNIALS IN MOTION: MILLENNIAL SEGMENTATION
Introducing Cassandra’s Millennial Segmentation
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Not Monolithic: Gen Z Segmentation Report
Introducing Cassandra’s Gen Z Segmentation
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Cassandra's 2021 Outlook
The Top Trends Defining Youth Culture
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The Picture of Health
Unpacking Gen Z and Millennial attitudes and behaviors in the areas of food, fitness, and healthcare
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State of Mind
Exploring the impact of the pandemic on Gen Zs' and Millennials' mental health
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"Cassandra Sessions 2020 | Acceleration" Event Recording
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The Everyday Equality Report
How youth view equality through the lens of race and the Covid-19 pandemic
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Race & Activism
How the summer of 2020 is redefining youth activism
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Life Interrupted: Cassandra Special Edition
Biweekly insights, current trends, and future implications for brands and marketers in the Covid-19 era based on our ongoing research among Gen Y and Gen Z.
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The Purpose & Polarization Report
Key trends in social issues, politics, and the polarization gripping young people today
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The Culture of Influence
Defining influence, exploring the influence young people possess, and understanding how is influence wielded
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The Burnout Report
What brands need to know about the culture of overwork, overstress, and overstimulation.
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The Retail Exchange
The evolution of young consumers’ expectations in the global retail landscape
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The Generations Report
Discover the values and behaviors of consumers across generations and unlearn misconceptions to reach each one on a genuine level.
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The Home & Away Report
Explore how modern youth are giving rise to a new culture of community and travel, and discover how brands can engage with young consumers through these key areas in their lives.
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The Innovation Outlook
Discover how modern youth perceive innovation, what they want from brands in the future, and key opportunities amidst the new wave of disruption.
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The Global Culture Forecast
SPRING/SUMMER 2018
Discover modern youth's emerging taste, preferences, and habits across popular culture, and key opportunities for brands to engage with young consumers around the world.
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Betterment Report
WINTER/SPRING 2018
A new self-improvement revolution has young people investing in personal advancement, creating budding opportunities for brands across categories.
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The Social Status Report
FALL/WINTER 2017
Explore how Generations Y and Z are approaching modern socializing, nightlife, and friendship, and discover emerging opportunities for brands across categories.
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The Self Made Report
SUMMER/FALL 2017
Explore how Gen Ys and Zs are reshaping what it means to live, work, and pay and how companies can leverage new opportunities surrounding youth’s shifting definitions of success in these three key pillars.
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The Gen Z Effect
SPRING/SUMMER 2017
Explore how Gen Z is stepping out of Gen Y’s shadow, ushering in a new era of disruption with their unique mindsets and consumption preferences.
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