By Date

Millennials Traveling with their Gen Alpha Kids — 10 Things to Know

Cassandra's 2022 Travel Report

Gen Alpha — Generation Infinite

Cassandra's 2022 Gen Alpha Report

Young And Hungry

Cassandra's 2022 Food and Beverage Report

Seeing Green

The Cassandra Cannabis Report

If You’re Reading This, It’s (Not?) Too Late

Cassandra's 2022 Sustainability Report


As the result of a catastrophic pandemic mired in political mayhem, Gen Z is rethinking everything.

Life, Online

To be alive in 2022 is to be online. And to be online is to be on social media. In this global youth report, we examine the ever-evolving role social media platforms play in our lives today.

The Cassandra 2022 OutLOOK / Don't Look Back— Look Forward

In Don’t Look Back–Look Forward: The Cassandra’s 2022 Outlook report, we look at consumer trends and values as we move forward from pandemic to endemic.

Don't Look Back

Cassandra Sessions 2021

Leveling Up

The Cassandra Gaming Report


Cassandra's Identity Report


Cassandra's Finance Report


An analysis of the evolving transportation journey

The Future of Global Entertainment

Emerging young adult attitudes and behaviors around media and uncovering the why, when, how & where of entertainment today.

The Home Stretch

The post-pandemic meaning of home and community for Gen Z and Millennials

Are We There Yet?

Why is travel today so meaningful? When are they leaving? Where are they going and How are they getting there?

Looking Forward to Family

Exploring the Future of Family.

Risk/Reward Calculus

Exploring how Millennials and Gen Zs approach post-pandemic life


Introducing Cassandra’s Millennial Segmentation

Not Monolithic: Gen Z Segmentation Report

Introducing Cassandra’s Gen Z Segmentation

Cassandra's 2021 Outlook

The Top Trends Defining Youth Culture

The Picture of Health

Unpacking Gen Z and Millennial attitudes and behaviors in the areas of food, fitness, and healthcare

State of Mind

Exploring the impact of the pandemic on Gen Zs' and Millennials' mental health

"Cassandra Sessions 2020 | Acceleration" Event Recording