REPORTS

By Date

TikTok-ification of Global Youth

Cassandra's 2022 TikTok Report

The Fresh Face of Self-Expression

Cassandra's 2022 Beauty and Grooming Report

Cassandra Sessions 2022: The Big Pivot

Cassandra Sessions 2022: The Big Pivot

Fact or (Science) Fiction? — What's Real in the Metaverse?

Cassandra's 2022 Tech and Metaverse Report

Analog Learning In The Digital Age — The Future Of Education

Cassandra's 2022 Education Report

Millennials Traveling with their Gen Alpha Kids — 10 Things to Know

Cassandra's 2022 Travel Report

Gen Alpha — Generation Infinite

Cassandra's 2022 Gen Alpha Report

Young And Hungry

Cassandra's 2022 Food and Beverage Report

Seeing Green

The Cassandra Cannabis Report

If You’re Reading This, It’s (Not?) Too Late

Cassandra's 2022 Sustainability Report

RE(VALUE)ATION

As the result of a catastrophic pandemic mired in political mayhem, Gen Z is rethinking everything.

Life, Online

To be alive in 2022 is to be online. And to be online is to be on social media. In this global youth report, we examine the ever-evolving role social media platforms play in our lives today.

The Cassandra 2022 OutLOOK / Don't Look Back— Look Forward

In Don’t Look Back–Look Forward: The Cassandra’s 2022 Outlook report, we look at consumer trends and values as we move forward from pandemic to endemic.

Don't Look Back

Cassandra Sessions 2021

Leveling Up

The Cassandra Gaming Report

I-Identify

Cassandra's Identity Report

BANKING ON TOMORROW

Cassandra's Finance Report

TRANSPORT(N)ATION

An analysis of the evolving transportation journey

The Future of Global Entertainment

Emerging young adult attitudes and behaviors around media and uncovering the why, when, how & where of entertainment today.

The Home Stretch

The post-pandemic meaning of home and community for Gen Z and Millennials

Are We There Yet?

Why is travel today so meaningful? When are they leaving? Where are they going and How are they getting there?

Looking Forward to Family

Exploring the Future of Family.

Risk/Reward Calculus

Exploring how Millennials and Gen Zs approach post-pandemic life

MILLENNIALS IN MOTION: MILLENNIAL SEGMENTATION

Introducing Cassandra’s Millennial Segmentation