Generations don’t exist in their own silos. Future-proofing your brand begins with understanding youth—but it doesn’t stop there. The values that modern young consumers support and the behaviors they engage in have an impact on older generations, too.
The Generations Report is the first of its kind. We applied Cassandra’s cultural expertise across four generations: Baby Boomers, Gen Xers, Gen Ys, and Gen Zs. Each generation’s unique makeup defines their expectations of and engagement with brands.
Forget the stereotypes—whether it’s shopping, technology, or everyday stresses, the truth is more complicated than the common perceptions. The way that Boomers, Xers, Ys, and Zs interact, with one another and with brands, is impacted by their formative years and the actions and habits of other generations. Their expectations of brands are based on what they’re used to and on what younger generations have come to demand. Each generation is different, and knowing, understanding, and catering to those differences can set your brand apart in today’s oversaturated marketplace.
Available exclusively for Cassandra Members, The Generations Report explores how brands can attract and engage consumers of all ages. Open it to:
- Use The Generational Manifesto
The Generational ManifestoDiscover how understanding the nuances of each generation can help your brand better engage consumers and prepare for the future.
as your guide to understanding all four generations
- Check out Portraits Of A Generation
Portraits Of A GenerationA snapshot of each generation, including who they are, what they value, and how brands should perceive them.
to get a 360-degree view of Baby Boomers, Gen Xers, Gen Ys, and Gen Zs
- Learn what Next Gen Brand Loyalty
Next Gen Brand LoyaltyBrand loyalty is achieved and expressed differently among older and younger generations, and brands can’t take a one-size-fits-all approach to earn consumers' support.
looks like to different generations and how your brand can earn it
- Ditch the stereotypes and learn the Tech Truths
Tech TruthsA deep dive into how each generation perceives technology and how they live on and with digital devices.
about each generation
- Help with Breaking Bad
Breaking BadAn exploration of what’s socially acceptable in the eyes of each generation and how brands can help achieve social progress.
stigmas and contributing to social progress
- Assist each generation in facing their Fear Factors
Fear FactorsEach generation has distinct stresses and anxieties, as well as methods for coping, shaped by the culture in which they grew up; by understanding their specific fears and approaches to dealing with them, brands can play a key role in mitigating them.
and addressing their worries and stresses
- Reach each cohort through their distinct media preferences and create content that’s For Your Entertainment
For Your EntertainmentBy learning how each generation approaches TV and movies, music, and gaming, brands across industries can better engage with their consumers through entertainment.
- Translate each generation’s Shop Talk
Shop TalkDiscover the differing retail preferences and habits of Boomers, Xers, Ys, and Zs.
into actionable retail practices
- Understand The Urge To Splurge
The Urge To SplurgeA snapshot of each generation's luxury purchases and why they're splurging in these areas.
and what luxuries each generation prioritizes
- Uncover Multigenerational Marketing Tips
Multigenerational Marketing TipsDiscover what Baby Boomers, Gen Xers, Gen Ys, and Gen Zs expect of brands across all industries, along with tips for implementation.
to engage consumers of all ages
And more!
Numbers to Know
If you’re a Cassandra Member, read on! If you are interested in becoming one or learning about our custom research, brand strategy, consulting solutions, and more, say hello.
The Cassandra Team