By Date

The Everyday Equality Report

How youth view equality through the lens of race and the Covid-19 pandemic
Read More

Race & Activism

How the summer of 2020 is redefining youth activism
Read More

Life Interrupted: Cassandra Special Edition

Biweekly insights, current trends, and future implications for brands and marketers in the Covid-19 era based on our ongoing research among Gen Y and Gen Z.
Read More

The Purpose & Polarization Report

Key trends in social issues, politics, and the polarization gripping young people today
Read More

The Culture of Influence

Defining influence, exploring the influence young people possess, and understanding how is influence wielded
Read More

The Burnout Report

What brands need to know about the culture of overwork, overstress, and overstimulation.
Read More

The Retail Exchange

The evolution of young consumers’ expectations in the global retail landscape
Read More

The Generations Report

Discover the values and behaviors of consumers across generations and unlearn misconceptions to reach each one on a genuine level.
Read More

The Home & Away Report

Explore how modern youth are giving rise to a new culture of community and travel, and discover how brands can engage with young consumers through these key areas in their lives.
Read More

The Innovation Outlook

Discover how modern youth perceive innovation, what they want from brands in the future, and key opportunities amidst the new wave of disruption.
Read More

The Global Culture Forecast

SPRING/SUMMER 2018

Discover modern youth's emerging taste, preferences, and habits across popular culture, and key opportunities for brands to engage with young consumers around the world.
Read More

Betterment Report

WINTER/SPRING 2018

A new self-improvement revolution has young people investing in personal advancement, creating budding opportunities for brands across categories.
Read More

The Social Status Report

FALL/WINTER 2017

Explore how Generations Y and Z are approaching modern socializing, nightlife, and friendship, and discover emerging opportunities for brands across categories.
Read More

The Self Made Report

SUMMER/FALL 2017

Explore how Gen Ys and Zs are reshaping what it means to live, work, and pay and how companies can leverage new opportunities surrounding youth’s shifting definitions of success in these three key pillars.
Read More

The Gen Z Effect

SPRING/SUMMER 2017

Explore how Gen Z is stepping out of Gen Y’s shadow, ushering in a new era of disruption with their unique mindsets and consumption preferences.
Read More

Game Changers

WINTER/SPRING 2017

Explore young consumers' mindset regarding sports and how they're breaking down the monopolies in this highly traditional category.
Read More

The Entertainers

FALL/WINTER 2016

Explore young consumers' mindset regarding media and entertainment, including the challenges for traditional media outlets as well as emerging opportunities for brands to engage youth in this space.
Read More

Shop

SUMMER/FALL 2016

A deep dive into young consumers' habits and attitudes around the future of retail, shopping, and spending.
Read More

Modern Parents

SPRING/SUMMER 2016

A comprehensive study of Gen Y parents, including both mothers and fathers.
Read More

Impact

WINTER / SPRING 2016

A comprehensive portrait of youth’s evolving relationship with politics and social consciousness.
Read More

Love

FALL / WINTER 2015

A detailed overview of global youth’s outlook on modern love, romance, dating, sex, gender roles, and more.
Read More

Ages & Stages

SUMMER / FALL 2015

A comprehensive overview of modern youth's assumption of adulthood.
Read More

Body Mind Soul

SPRING / SUMMER 2015

For Gen Y, wellness is not merely a passing fad, and it is now critical that brands and marketers across all categories supporting young consumers' health-related efforts.
Read More

Gen Z

WINTER / SPRING 2015

Get to know Gen Z, which is already beginning to express its impact on the world and rapidly become a critical audience for marketers and brands to understand.
Read More