Travel Trends 2024
Beyond the Beach Towel
Summer feels like it is well underway and travel is on our brain. From overtourism to dry tripping - young travelers are continuing to chart a course for new experiences that are budget-conscious, eco-friendly, and fueled by their passions.
BEATING THE CROWDS - HOW OVERTOURISM IS SHAPING TRAVEL
Overcrowded travel destinations aren't just annoying for tourists, it's a real problem for many destinations. Places like Venice where they are now charging 5€ entrance fee or Bali’s 150k Indonesian rupiahs tourist fee are seeking ways to slow the influx of travelers. The sheer number of visitors to these popular destinations are straining local resources, driving up prices, driving out residents and even damaging the environment. In order to save costs and inadvertently stave off overtourism some travelers are seeking “destination dupes” - swapping Taipei for Seoul or Perth for Sydney
MERGING PASSIONS - TOUR TOURISM ON THE RISE
Want to see Olivia Rodrigo in concert AND visit to Barcelona? Or want to see Taylor Swift but she’s sold out close to home? Maybe there are tickets available for her Vancouver show. Or maybe it’s even cheaper to go to Amsterdam to see Coldplay than staying close to home? Buy a concert ticket, book a trip - Expedia is calling it tour tourism and notes that 40% of travelers say they’d travel for a concert as an excuse to visit a new location.
SIPPING ON SUNSHINE - DRY TRIPPING TAKES HOLD
Another travel trend piquing interest among the younger travelers is dry tripping. Even spring breakers were taking part in what has typically been known to be an alcohol laden travel excursion - without alcohol. Resorts and hotels all over the world are embracing the dry traveler and offer either completely dry accommodations or creative mocktails and zero-proof cocktails.