This year, Comic Relief’s campaign for Red Nose Day was Childhood Dreamstakes featuring the tagline “Less child poverty. More childhood.” The campaign uses nostalgia to inspire individuals to donate to the cause and offers the opportunity to win one of six prizes. The prizes capture childhood imagination and fantasies, “such as owning a house made of cotton candy, befriending a penguin or driving a monster truck.” Graham Douglas, creative director of the independent creative agency Gus, says the campaign was also an opportunity to reach Gen Z and Millennials.

For the second year in a row, the Globetrotters partnered with Comic Relief US to bring Red Nose Day fundraising to their 44 games in April. As part of the fun, Spalding created a custom Red Nose Day basketball to be used during the halftime special where five audience members participated in a skills contest. A limited amount of Red Noses were handed out at the game and a Red Nose filter was available digitally for attendees to share photos. “Partnering with the Harlem Globetrotters and engaging with their fans throughout the US is a powerful way to strengthen our support for children, families, and communities," said Alison Moore, CEO of Comic Relief US.

Comic Relief US partnered with Chuck E. Cheese to join in on the Red Nose Day fun and support. During the month of May, nearly 500 Chuck E. Cheese locations across the U.S. have participated in Red Nose Day fundraising events and visitors to Chuck E. Cheese were encouraged to donate by rounding up their purchases to the next dollar. On Red Nose Day, 20% of all sales made at participating locations were donated to the cause when people mentioned “Red Nose Day” at checkout.