Scoop Up the Fun
How Brands are Celebrating National Ice Cream Day!
National Ice Cream Day, celebrated this year on July 21, isn’t just about indulging in a delectable dessert. The day can also be a celebration of childhood nostalgia or an occasion that reminds us of life’s simple pleasures. Whether you’re having a bad day, have something to celebrate or simply want to enjoy a sweet moment, grab your favorite flavor and enjoy it. Brands are getting involved too by handing out free scoops, sharing discounts, and even rolling out special ice cream flavors. Let’s dive into how brands are celebrating this year:
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DAIRY QUEEN
This National Ice Cream Day, Dairy Queen is treating its customers to a delightful frozen surprise. On July 21, swing by your local DQ and get a free Dilly Bar with any in-app purchase of $1 or more. The iconic vanilla soft-serve bar coated in a chocolate hard shell has been a DQ favorite since the 1950s. To indulge, download the DQ app, sign up for a free rewards account (if you haven’t already), and go to the “Deals” section. Add a Dilly Bar and one of your favorite DQ items to the cart to receive the free item.
VAN LEEUWEN
Van Leeuwen Ice Cream is serving up a limited-edition flavor for National Ice Cream Day, inspired by Hello Kitty’s 50th anniversary. Yummy Berry White Chocolate Truffle Ice Cream combines white chocolate ice cream, swirls of red raspberry jam (meant to represent Hello Kitty’s iconic bow), and chunks of truffle brownies. Available for one day only—Sunday, July 21—at Van Leeuwen shops across several states, this flavor is a sweet tribute to the beloved cartoon cat. And the best part? Fifty percent of the profits from sales of this special flavor will be donated to charitable organizations.
TALENTI
In honor of National Ice Cream Day, Talenti is giving away 500 “Case of the Mondaes” kits. This summer treat combines Talenti’s Summer Strawberry Sorbetto with the non-alcoholic sparkling aperitif De Soi Très Rosé and is described by the company as "an elevated sundae with a sorbetto twist and luxurious toppings, designed to sweeten one of the toughest days of the week." Talenti's Case of the Mondaes kit will be available from Saturday, July 20, until Monday, July 22. However, it will be available exclusively on DoorDash, and only in New York City, Chicago, and Dallas.