Ethical Fashion

Celebrating Human Rights & Sustainable Style on Amnesty International Day

Today is Amnesty International Day, a chance to reflect on the importance of human rights while also bringing awareness to abuses. Recently, fast fashion companies have come under fire for not only unsustainable practices but also mistreatment of factory workers. This Amnesty International Day, we are highlighting clothing brands that are advocating and supporting human rights through their practices:


Seek is a “slow clothing” brand that designs its products in the United States before being “ethically manufactured by artisan communities throughout India”. The brand is committed to being transparent about their supply chain and manufacturing process. Additionally, they advocate for their employees by providing above minimum wage salaries, health care support and a safe working environment. Unlike popular fast fashion brands, Seek’s handmade products are crafted with care during a long manufacturing process.


Mayamiko is a clothing and lifestyle brand, founded by Paola Masperi in 2013. Each piece starts with materials selected from the local fabric market or sourced from organic producers. Before the brand was established, Masperi set up the Mayamiko Trust to provide opportunities to disadvantaged women in Malawi. Once the brand was founded, “the Mayamiko Fashion Lab was designed to provide training, education, nutrition, sanitation and fairer trade practices to all of those involved.” Now the brand has ethical promises in place such as no forced labor, living wages, no excessive working hours, safe and hygienic working conditions and no harsh or inhumane treatment.


NEOCOCO was founded by Amrita Thadani with the mission to provide jobs to women refugees after recognizing the many challenges refugees still faced after receiving asylum. NEOCOCO provides training in hand embroidery for team members and the opportunity to connect with other members, creating a sense of community. The brand commits to “slow, intentional design” to challenge today’s fast fashion companies. They also employ a “people before profits” mindset and everyone is paid a living wage.