Cassandra is making headlines. See what people are saying about us in the latest publications.
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In The Press
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ENGINE in the US, Europe, and Australia Rebrands to Big Village, Pioneering the Future of Global Advertising, Technology, and Data
ENGINE, a global advertising, technology, and data company, today announces its new corporate brand name, Big Village (www.big-village.com) in the US, Europe, and Australia. It does so on a mission to eliminate siloed ways of past industry thinking and as the industry model for what it means to be an integrated solutions company. Under its new name, Big Village operates as a global advertising, technology, and data company that unites its full range of services, including adtech, media, insights, and creative experts, together under one roof to effectively solve some of the industry's biggest challenges, and advance advertising and marketing forward.
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“I Am Gen Z”: How The Youngest Generation Is Braving Technological Submersion
Technology has always been a double-edged sword. But Generation Z has been forced to wield both sides of the blade.
“The term ‘digital-native’ is thrown around to describe both Gen Zers and millennials, but those two generations are incredibly different – technology is a key differentiator in terms of how Gen Z grew up,” said Kathy Sheehan, SVP of ENGINE-owned Cassandra, a marketing consultancy that advised on the film’s production.
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I Am Gen Z: An Exclusive Screening with Cassandra & MWW
An exclusive screening of I Am Gen Z, the award-winning documentary that explores how the digital revolution is impacting our society, our brains and mental health, and the ramifications for this first generation that’s growing up with mobile digital technology.
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The Advertising Research Foundation
Cultural Effectiveness Council CultureConnect Podcast Series: How to Build Brand Loyalty with Today’s 21st Century Audiences
Cassandra's Kathy Sheehan and Danie Hemsley chat on episodes 4 and 6 of the Culture Connect podcast series about Contending with Algorithmic Bias and The Future of Qual.
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Has Everything Changed? How Pandemic Has Impacted Gen Z Values (Or Not)
Over the past year, I have received a lot of questions about Gen-Zers and the pandemic. Brands are continuing to struggle to really know this cohort. How has the pandemic changed (or not?) this cohort’s values? Are these shifts here to stay -- and what does that mean?
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Not Blowing Smoke: Legal Weed Market Is Expected to Hit $130 Million on 4/20
Cassandra and Miss Grass Report Highlights Changing Attitudes Toward Cannabis. Cassandra reports that nearly 50% of surveyed Gen Zers plan to celebrate 4/20, with 78% saying society is more accepting of cannabis these days.
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Cassandra’s “Re(value)ation” Reveals How Gen Z’s Values Have Changed Since the Beginning of the Pandemic
Based upon Cassandra’s longitudinal research of this generation, the report examines their values and the implications as Gen Z restructures society as we know it.
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CASSANDRA ANNOUNCES FOUNDATIONAL STUDY TO UNCOVER MINDSET & VALUES OF GENERATION ALPHA
First syndicated study of its kind to reveal new and emerging dynamics within the Gen Alpha cohort
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Casey Lewis Joins Cassandra as Director and Managing Editor of the Cassandra Report
Lewis is a former editor at Teen Vogue, New York Magazine, and MTV.
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A majority of Gen Z investors think crypto will make them millionaires, new survey shows
Nearly two thirds — 59% — of Gen Z respondents to the survey believe they could become wealthy by investing in cryptocurrencies.
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HOW GEN Z IS PUSHING WORKPLACE CHANGE
Amp spotlight: Are millennials "afraid of the 23-year-olds who work for them"
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Entertaining the World: Adweek Spotlight Event
The Future of Entertainment and Media Through the Eyes of Gen Z
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Snap, Cassandra Drill Down Into the Snapchat Generation
Generation Z, millennials on the app have $4.4 trillion in global spending power
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Life Interrupted | Time Disrupted Webinar with Adweek
The long term-implications of this defining moment for Generation Z
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THE ETERNAL CITY: GEN Z, MILLENNIALS AND THE FUTURE OF URBAN LIVING
The Cassandra team recently hosted a webinar with The Infatuation, a resource for restaurant reviews and guides, “The Eternal City: Gen Z, Millennials and the Future of Urban Living,” where we examined trends among urban Gen Z and Millennials. What are their attitudes around urban living in the future, where are they rethinking their daily lives, and how will they lead us out to a future “normal”?
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COVID-19 Is Affecting Every Generation Differently
Your level of concern (and what you are concerned about) regarding coronavirus has a lot to do with what generation you’re from Cassandra provides commentary to Forbes on Millennials and Gen Z.
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CASSANDRA’S “LIFE INTERRUPTED” REPORT
Cassandra, ENGINE’s insights and strategy group that studies trendsetting young consumers, announced today the release of Life Interrupted: A Cassandra Special Edition, a bi-weekly report providing insights into how Covid-19 will impact Gen Zs and Millennials, including their values, behaviors, and how the culture will move forward and evolve.