The Democratization Of Sports 21+

The sports industry is on the verge of an overhaul, driven not by the leagues and teams that comprise the category, but by its young fans. Gen Y is known for disrupting the status quo (as the taxi, hotel, and music categories can attest); they don’t do it consciously, rather the industries that refuse to modernize and adapt to new technologies and the behaviors driven by such suddenly find themselves left behind as young consumers move on to the emerging companies and platforms that offer a better user experience...