Retail 2.0: Incentivized Shopping

Modern youth shop strategically in order to secure the best price for their purchases. While they are inclined to impulse shop when the urge seizes them, they’re thinking through their deliberate purchases down to the details, deciding on format of purchase (online or IRL), reading reviews and supplemental brand information, searching for the steepest coupon codes and discounts, and exchanging their personal information for branded rewards apps at the retailers they frequent—all to ensure maximum ROI for their efforts...