Ongoing Insights & Trend Forecasting

Cassandra Membership provides you with immediate access to the Cassandra Report®, the leading syndicated study of the behaviors, mindsets, and emerging preferences of young consumers. Through compelling storytelling and case studies, the report reveals consumer insights that guide brands to develop emotional connections, stronger engagement, recommended action items, and more effective marketing to youth.

Report findings are based on proprietary qualitative and quantitative research of both mainstream and Trendsetter consumers between the ages of 14 and 34 (sometimes as young as 7). Our Trendsetters are hand-selected based on our proprietary screener, which is designed to identify progressive and experimental attitudes among forward-thinking young consumers. We also conduct qualitative research for each report through our proprietary online community. The result is a timely and robust narrative, beautifully designed, that delivers true insight into the minds of young consumers and what this means for you.