The Top Trends Defining Youth Culture in 2022

It is time to rethink everything you thought you knew about gamers.

Looking Forward to Family

Exploring how Millennials and Gen Zs approach post-pandemic life

Introducing Cassandra’s Millennial Segmentation

Introducing Cassandra’s Gen Z Segmentation

Unprecedented, upsetting, unusual? What are the words you use to describe 2020?

Our last client webinar of 2020.

The Top Trends Defining Youth Culture in 2021

How young adults are embracing inclusive & connected exercise in 2020.

Probing young adult interest and participation in the telehealth space, as well as trust in healthcare overall.

Exploring Gen Z and Millennial food & beverage preferences and dietary habits.

Unpacking the collective trauma experienced by today’s Gen Zs and Millennials

The new customer service renaissance and how it now serves young adults’ mental health

Examining young adults’ attitudes around loneliness in the context of the pandemic

Gen Zs and Millennials report greater cultural awareness, but their actions are still catching up.

How systematic socio-economic discrepancies in the U.S. are impacting young adults