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Macrotrends

Global Betterment Trends

... Unlike Gen Ys in the U.S. and UK, who are empowered by the possibilities of self-betterment, young people in China have grown pessimistic and hopeless about their personal growth as they struggle to find jobs, romantic partners, and happiness overall, according to Fortune. From this gloomy outlook, “Sang” culture has been born. Sang culture embraces the defeatism that Chinese youth are feeling and injects a sarcastic, ironic humor into pop culture via food and beverages, TV shows, and social media ...

Life Skills

... Dangerous Book for Boys, a cheeky collection of stories and how-to’s on skills “every boy should know”—tutorials include how to build a treehouse and how to tell direction with a watch—was an instant bestseller in the UK and U.S. when it was released in 2006 and 2007, respectively. Now even more relevant in 2015, the manual of tangible life skills is being developed as a television series developed as a television series by Bryan Cranston’s Moon Shot Entertainment. - CODING=NEW LITERACY - BITSBOXBitsbox ...

Need For Speed

... characterized as having short or even unfocused attention spans, but in reality, these young consumers are especially discerning, and they’re quick about it, too. They have become skilled at making decisions, such as whether or not they'll like a TV show or movie, within just a few seconds, as to ensure they aren’t wasting time. Their ability to determine the value of something after a limited amount of time engaging with it is something brands need to consider to ensure consumers feel confident with a ...

Digital Wellbeing Movement

... saying they have experienced negative effects of technology on their mental health. The ubiquity of technology also impacts users’ psychological wellbeing by affecting the way they behave, interact with each other, and form their sense of self. While these issues are alarming, the concept is not new. The advent of new technologies is generally accompanied by a new set of neuroses. Not so long ago, the invention of both radio and TV sparked widespread fear that these new mediums would infect and ...

Show Your Emojins

... to interact with one another in fun and inventive ways. In increasing numbers, Ys and Zs are using emojis to create riddles and games and play “virtual charades.” They are reenacting TV shows, movies, and songs through emojis, and translating the emoji missives texted to them by their peers. Much of emojis’ appeal is that they require people to flex their creativity to relay messages using just a limited number of icons. Hundreds of symbols exist, but the challenge (and fun) lies in finding ones ...

Always Be Hustling

... youth you market to and your young employees: support their desire to work smarter and not harder in your messaging, internal practices, and resources. To go a step further, incentivize your young consumers’ patronage and brand loyalty to reassure them that, by engaging with your brand, they’re being smart with their time and money. - Entertainment Championing “Hustle” - MTV’s HustleMTV India recently debuted MTV Hustle, India’s first ever rap-reality TV show. The new competition series is hosted ...

Best of Digital Marketing

... delayed take off, crying babies, and noisy passengers for the duration of an actual flight from New York to San Francisco. In doing so, Virgin makes a point that if people wouldn’t sit through the entire film, why would they pay to experience the same frustration on another airline. To promote its round-the-clock customer service, Norwegian Bank DNB bought every single commercial break for 24 hours on Norway’s biggest TV channel, TV2, and filled the spots with user-generated content. Norwegians were ...

POP Marketing

... “First Kiss” viral video sparked innumerable parodies across the Web, including one by the aptly named UK frozen yogurt brand Snog, which featured eight individuals enjoying their first “Snog” experience. FIT IN Product placement has been a staple strategy for marketing through entertainment since the earliest days of film and television. Then, simply featuring a product in use by a character was deemed enough to plant the seeds of allegiance in viewers’ minds. Though the tactic has only grown more ...

The Omniculturals

... opportunity to learn about and explore other cultures has trained Ys to think globally; they aren’t constrained by borders, whether real or imagined. Through the rise of streaming media, Ys around the world watch the same TV shows, listen to the same music, read the same blogs, play the same games, and experiment with the same tutorials on YouTube. They’re united by these experiences, and are accustomed to sharing and discussing their opinions and reactions with peers across the globe. This reality has ...

Global Digital Trends

... political and social issues more accessible than ever before, making young people all too aware they’re growing up in a world of uncertainty. This exposure to the world via the news, mature movies and TV shows, and uncensored content on social media has caused young people to examine their roles within society, especially Gen Zs who are coming of age in today’s fraught sociopolitical climate (see Accelerated Adulthood). More than half of Zs in the U.S. and UK believe the state of the world is worsening ...