396 results for '"experiences"'
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Macrotrends

Culture Spotlight On Turkey

... % prefer this for clothing, and 55% prefer it for accessories. Women are more steadfast than men when it comes to in-person shopping experiences for shoes and accessories.Please select one statement from each pair below that you agree with more. I prefer to shop for shoes in-store | I prefer to shop for shoes online | I prefer to shop for clothing items in-store | I prefer to shop for clothing items online | I prefer to shop for accessories items in-store | I prefer to shop for accessories ...

Global Social Trends

... characteristically very social and like to maximize their time together. However, this change comes at a time of high unemployment rates and a strong pressure from family to be successful, so there is little time and little money to invest in group experiences. In light of all of this, young people are demanding more “me” time and are finding ways to separate from the pack when they can. Despite older generations not accepting the new trend, businesses have been catering to this type of YOLO lifestyle and to ...

On/Off

... Young consumers expect retailers to implement a wholly integrated view of their marketing, services, and access points.Generations Y and Z, having grown up with a mouse—and now, a touchscreen—in hand, do not view their online activities as distinct from their offline experiences. As explored in our WWW macro trend (Cassandra Report, Fall/Winter 2012), their mindset is such that online and offline endeavors are of equal merit. Hence, they’ve come to expect brands and companies to deliver ...

Supply & On Demand

... U.S. teen Zs particularly likely to feel this way. As big data, niche interests, IRL experiences, and peer influence converge in the new Supply & On Demand model, producers and distributors will no longer be able to buy the success of entertainment properties with marketing and promotion dollars; rather consumers, as the new arbiters of taste, will ultimately decide their fate.Technology and culture have increasingly evolved to put the control over entertainment into the hands of ...

The Sexual Mehvolution

... ability to be present in the moment and enjoy intimacy that's based on the personal preferences of those involved. GREAT SEXPECTATIONS Young people around the world are avid consumers of sexual content and experiences, but they decreasingly prioritize the act itself. Porn alone can’t be blamed for the Sexual Mehvolution; Ys’ great expectations for success, both in and out of bed, are factors. A recent investigation by New York magazine into the sex lives of college students in the U.S. revealed ...

GPS (Global Positioning Success)

... , and the brand turned the best designs into Vines. - 2. OFFER BRAND-AID - Ys across the globe look to brands to help them lead better, happier lives. The companies that help young consumers—whether personally or by improving the world at large—will leave a lasting impact. Consider offering unique experiences, discounts, or rewards in order to aid Ys worldwide who are looking for moments of comfort and relief. To support tourism and create greater brand affinity for Kit-Kat, Nestlé Japan is ...

No Kid(ding)

... caused people in previous decades to be pitied, Ys are challenging that notion. Many are actively deciding not to have children because they want to devote their time, energy, and money to other priorities. They don’t feel that they’re missing out by foregoing kids; rather, they are simply working towards their individual definition of happiness and success. For many, this means seizing opportunities for personal growth. As a generation that prizes travel and experiences, they favor a lifestyle in ...

All In Good Time

... having something to work towards. Moreover, because they are acutely aware of their longevity, they almost don’t want to fulfill all their aspirations too early, as the striving and resultant sense of accomplishment is a key ingredient in their self-actualization. As a 28-year-old guy shared with us in a focus group, “Being an adult in the classical sense, having the various things tying you down [home, kids], means that your central thrust can’t be just racking up experiences. We want to pile ...

The FUND-amentals

... , training them to make decisions, including financial choices, for instant gratification rather than long-term gain. Similarly, they have come to prize the ephemerality of technology and the disposable, short-term nature of products and experiences. They don’t want the effects of their actions or decisions, financial or otherwise, to be permanent or last forever, rather they see permanence as a burden to avoid. Ys like to pivot frequently, enjoying the ability to change it up both to course correct en ...

Leagues Of Their Own

... -worthy lives, and their quest for this, coupled with their fear of being bored, is prompting them to seek out more types of sports that they can play and/or watch. They have been conditioned to constantly be doing something interesting, particularly as they seek to be well-rounded and prefer experiences over products, driving them to want more sports than those that have been around for decades. Just as pop culture moves at a rapid speed, with new content and technology constantly pushing the ...