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Macrotrends

Some Other Time

... like responding right away to everything.ADDISON, 29, NJThe 24/7 nature of young people’s lives means that the responsibility they feel to their friends, family, acquaintances, and even workplaces has ballooned as easy access to these people and places has also grown. As they push back from being on-demand themselves and learn to time-shift their friendships by responding Some Other Time, they are leveraging brands and tools for help in this process. Some products they’re using were created to ...

Global Betterment Trends

... increase. The plan wasn’t based on measuring out grams and ounces, but focused on less snacking and eating native produce that the country has been growing for generations. Familiarity of food and eating at home for family dinners was encouraged, and positive results seem to be slowly showing after four years. Brazil has seen an increase in healthy retail outlets as the Brazilian consumer wants healthier snack options with authentic ingredients. Brazil has also reached its lowest meat ...

Green Rush

... consumers are being developed and cleverly branded in increasing numbers, it’s becoming the standard. And with the removal of smoke from the equation, as well as diminishing fear of law enforcement officials and judgment from friends, family, and colleagues, it’s now hard for many to find a compelling reason not to partake—particularly when considered in contrast with its less forgiving alternative, alcohol. This, compounded with marijuana’s medicinal applications including treating cancer and epilepsy ...

The State Of The Sub/Urban

... appeal to Millennials, a generation who has disrupted the typical life path. Whereas Boomers and Gen Xers tended to get married and move to the suburbs to buy a house and start a family, this is less likely the case for Millennials. As a result, they're giving rise to a new type of suburb that isn't necessarily geared toward people who are settling down with a family, have a car, and want a quieter way of life. This isn't merely a matter of life stage as Millennials take a "you do you" approach and ...

The Sexual Mehvolution

... —sex. In fact, young people may even be less sexually active than their parents. Today’s sexual revolution is currently more “meh” than magnificent, but thanks to Ys’ characteristic curiosity and optimism, better sex could soon be on the horizon. For many Ys, sex is less important than other concerns like getting ahead at work, spending quality times with friends and family, or devoting energy to passion projects and hobbies. Ys’ relative lack of lust may seem surprising given that signs of ...

GPS (Global Positioning Success)

... ties around the world. Google created a video, “Homeward Bound,” that told the incredible story of Saroo Brierley, an Indian boy who, at just 4 years old, fell asleep on a train; having missed connecting with his brother, he awoke lost and unaware of the name of his hometown. After living on the streets of Calcutta for months, he was adopted by an Australian family, yet never stopped trying to figure out how to get home. A quarter-century later, he was able to match his memories with the photos on ...

Always Be Hustling

... productive at all hours—a phenomenon that wasn’t the case for Xers or Baby Boomers as they were establishing their work habits early in their careers. Youth will also attest that bosses and coworkers—as well as friends and family—are asking them to do things both professionally and socially at a 24/7 cadence, causing them to experience burnout outside of work, too. That said, differences exist between Ys and Zs in how they navigate through this new state. Ys were raised to believe they ...

(Gender) Role Playing

... dominated by women, such as being a lead parent. In addition, they think young men today are just as—or even more—family-oriented than men in previous generations when it comes to getting married and having children. Compared to previous generations, are men today…?Global Youth Concerned about their appearance | Comfortable expressing their sexuality | Comfortable initiating sex (Base: Aged 19-34) | Comfortable asking out a potential romantic partner | Expect more from their partners ...

Life Resume

... Gen Ys don't feel that a career resume fully encapsulates their experience and accomplishments; instead, they have given rise to a Life Resume as the principal tool for documenting their achievements and success in life.Whereas past generations felt obligated to stick to a traditional life path (college, career, family, retirement), Ys are compelled to find and follow their personal passions. They don’t define themselves by their careers, so professional resumes miss the point; the Life Resume ...

A Lightness of Being

... inspired these shifts. Perhaps, heightened concern over privacy can be attributed to recent revelations of the unprecedented breadth of the NSA’s mass surveillance program. But even apart from their awareness that the government and marketers, alike, may be tracking their every move, young consumers have determined that sharing so extensively has discrete personal consequences. Sharing opens the door to negative judgment from friends, family, and eventually from employers, a fact which keeps ...