308 results for '"fashion"'
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Macrotrends

Fauxsumerism

... WISHLISTING TO ENCOURAGE PRODUCT DISCOVERY.Need Supply Co.’s Win Your Wishlist contest tasked fans to create a wishlist totaling more than $1000 for a chance to win everything on it.CONNECT THEM WITH THE PRODUCTS THEY DISCOVER IN THEIR DAILY LIVES.New app and purported “Google for fashion” ASAP54 uses image recognition technology and a team of on-call “product trackers” to help users identify products they spot in real life.FAUXSUMERISM EXTRA CREDIT Start wishlisting on sites like Nuji, Addwish, or ...

Outer Limits

... demand, we’re seeing a surge in entertainment, fashion, and marketing that celebrates the subject. Landmarks in space exploration will continue to be major events in young consumers’ lives. And as video, photos, live streams, and calls from space become increasingly accessible, space as a subject and setting will inevitably become an ever-larger part of the cultural conversation. Brands that acknowledge this new frontier early on, whether via education and information, original content, products, or ...

Culture Counseling

... currency through which people can relate to one another and even humble-brag about their defining qualities. Offline, pop content is not only teaching consumers (via edutainment, for example, or subtextual “life lessons”), but also inspiring them to develop new interests, try new hobbies, or take steps to widen their understanding of the world. For example, individuals may consider a fashion career thanks to Project Runway, or travel to Ireland if inspired by the scenery of Games of Thrones. Top Chef ...

Shopography

... Chinatown. The lane is anchored by the Hester Street Fair, an open air market that offers unique finds in the fashion, accessory, food, and music categories. The organizers take pride in highlighting stores and brands that got their start exhibiting at the fair. - MALL ALTERNATIVES - Formed as lifestyle complexes that encompass retail components as well, these modern malls have fostered a sense of community among consumers, shopkeepers, and professionals based on site. Platform LA Visitors to ...

Consumed Innovations

... other location-based methods. Video: See how Guatemalan shoe brand Meat Pack used geoconquesting to challenge and reward shoppers. - PANORAMIC SHOPPING - Brands from Target to Barneys have experimented with shoppable video, but few have found a way to make shoppable “stills” feel as new or engaging. In honor of New York Fashion Week, Sass & Bide built an interactive digital shopping experience that’s arguably even more engaging than video content. The digital feature, called FREETOWN, is a navigable ...

Would You(th) Care For A Cause?

... that “[a]ctivists for any one particular cause are in no way united that consumer activism is the most effective way—or even an effective way—to enact change. The main criticism is that individual product swaps do nothing to impact legislation and corporate responsibility.” In an article from Quartz back in 2017 (sourced in the same Vox article), sustainable fashion expert Alden Wicke quoted a speech she delivered at the 2017 UN Youth Delegation: “[s]mall steps taken by thoughtful ...

Zconomy

... . This shift may mark a decline in impulse purchasing—only 26% of Zs reported making impulse purchases often—and a move away from fast fashion. And, they are already being provided with resources designed to impart in them financial knowledge from a young age—something Ys were lacking while growing up. Time Inc. division Time for Kids recently introduced Your $, a magazine intended to teach financial literacy to fourth, fifth, and sixth graders that will be distributed monthly during the school year ...

Gut Check

... program, which provides expert and personalized beauty advice to in-store shoppers. Fashion e-tailer Modcloth encourages shoppers to connect with one of its Modstylists via email, chat, or phone, for personal recommendations and outfit advice. 54% DO MORE RESEARCH BEFORE MAKING A PURCHASE THAN THEY DID FIVE YEARS AGO, AND JUST OVER ONE IN 10 CONSULTED THEIR SOCIAL NETWORK BEFORE THEY MADE THEIR MOST RECENT PURCHASE.GUT CHECK EXTRA CREDIT Use Tiinkk to crowdsource feedback on your next planned ...

The Urge To Splurge

... A snapshot of each generation's luxury purchases and why they're splurging in these areas.The term “luxury” means different things to each generation. For Baby Boomers, it indicates a “keeping up with the Joneses” mentality wherein traditional status symbols like houses and cars are indicators of financial success. To Gen Xers, luxury equates more with prestige bags, shoes, accessories & jewelry, and fashion & style as they value items they can display on their person. But when it comes to ...

Buy Not

... one’s consumption patterns has persisted even beyond that financially strained period. As a result, the question of “need versus want” is very much on their minds, particularly as actual “life or death” needs of the less fortunate have risen in visibility. While certain material needs remain—a fitness buff may need new running shoes; a cooking enthusiast, specialty tools—and the allure of new styles, from technology innovations to fashion trends, is nearly impossible to resist, the ...