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Macrotrends

The State Of The Sub/Urban

... appeal to Millennials, a generation who has disrupted the typical life path. Whereas Boomers and Gen Xers tended to get married and move to the suburbs to buy a house and start a family, this is less likely the case for Millennials. As a result, they're giving rise to a new type of suburb that isn't necessarily geared toward people who are settling down with a family, have a car, and want a quieter way of life. This isn't merely a matter of life stage as Millennials take a "you do you" approach and ...

The Education, Work & Success Perspective

... status quo to achieve both the work life and careers they desire. From education and work to finances and family, young people are also taking a look at how they measure success and subsequently recalibrating the goals they seek to achieve in life. For Gen Zs, with their lives largely ahead of them, many are setting even higher personal goals and rethinking career choices to ensure their future success after they get through the pandemic. For Millennials, however, being further along in life, they ...

Personal Property

... keeping up with those around them. Gen Xers also regarded homes as a key status symbol, and thus believed the bigger the house the better. Since buying a prefab house, rather than a personalized one, enabled them to get the most space for their money, Xers, too, typically had houses that looked highly similar. However, to Gen Ys and Zs, who value customization and individuality in nearly every aspect of their lives, from their career paths to their romantic relationships, it’s far from aspirational to ...

The Gig Is Up

... contract jobs and even cobbling together multiple part-time gigs at once in order to financially support their flexible lifestyle. On average, employed youth have two jobs, and 11% have three or more. In contrast to Gen Ys and Zs with full-time employment who also pursue a side hustle or passion project outside of work hours, participants in the gig economy combine various gigs to build out their own desired form of employment. Thanks to the advent of companies such as Uber and Airtasker, and all the ...

Retail 2.0: Tech-Based Commerce

... -looking, but there's still plenty of room to grow, particularly when it comes to reimagining overall engagement with consumers. By utilizing the devices and social media platforms where modern youth already spend much of their time, brands can capture Ys’ and Zs' attention and create a digital environment that both attracts consumers and keeps them there. THE SIMPLE BUYModern youth are accustomed to instant gratification and want innovations to save them time (see Need For Speed). To them, the ...

Feel The Burn: Understanding Modern Burnout

... Gain an understanding of the cultural factors creating the state of modern burnout in which modern youth are living.When hearing the word “burnout,” modern youth, and Gen Ys especially, are likely to respond with a strong reaction. Indeed, this cohort has found itself in the midst of a new work culture in which overachievement and 24/7 responsiveness have created a condition of burnout wherein young people are working themselves to the point of utter depletion. This year, the World Health ...

To Your Heart's Content

... Young people today are overstimulated and burnt out, and they're seeking refuge in entertainment that allows them to disengage and recharge.Young people today are overstimulated and burnt out; they’re overwhelmed by work and school, bombarded by ads, and inundated with TV shows, video games, podcasts, and YouTube videos. And even as they're overstimulated, they have a difficult time enjoying downtime, often feeling like they could be doing something more productive. As a result, Ys and Zs are ...

Over Stimulation

... Youth experience near constant stimulation and struggle to find downtime, making it more important than ever for brands to position themselves as a solution and not add to the noise.In today's society, modern youth experience near constant stimulation. Between social media, work emails that come at all hours of the day and night, cell phone notifications, and the endless barrage of news, it can be difficult to carve out any mental space for quiet. On top of that, when Gen Ys and Zs actually do ...

Hands On

... Young consumers expect thoughtful, personalized customer service with a human touch.Younger generations, having grown accustomed to the independence that online shopping affords, are sometimes turned off by the hovering presence of sales associates. But that’s not to say that they don’t want access to help on their own terms, as demonstrated by the increasing number of consumers who use Twitter as their primary customer service tool. Gen Y and Z shoppers not only seek a 24/7 line of ...

Shop Talk

... Discover the differing retail preferences and habits of Boomers, Xers, Ys, and Zs.The retail landscape is undergoing an evolution, but brands who think online shopping is the only catalyst for these changes are missing crucial pieces of the puzzle. Generational differences among Baby Boomers, Gen Xers, Gen Ys, and Gen Zs create many layers for retailers to dissect and respond to, from the perception each generation has of shopping as an activity to the ways they prefer to go about doing it ...