598 results for '"gen y"'
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Macrotrends

Habits/Rituals: Impact On CPG

... Young people are making changes to their daily habits during the pandemic—some intentional and some forced—and these will have a significant impact on the CPG category.Young people are taking stock of their priorities. This includes reevaluating major life decisions, as well as smaller day-to-day habits—and these are combining to create significant disruption in the lives of Gen Zs and Millennials. After all, these younger generations are highly focused on betterment and self ...

Hands On

... Young consumers expect thoughtful, personalized customer service with a human touch.Younger generations, having grown accustomed to the independence that online shopping affords, are sometimes turned off by the hovering presence of sales associates. But that’s not to say that they don’t want access to help on their own terms, as demonstrated by the increasing number of consumers who use Twitter as their primary customer service tool. Gen Y and Z shoppers not only seek a 24/7 line of ...

Personal Property

... keeping up with those around them. Gen Xers also regarded homes as a key status symbol, and thus believed the bigger the house the better. Since buying a prefab house, rather than a personalized one, enabled them to get the most space for their money, Xers, too, typically had houses that looked highly similar. However, to Gen Ys and Zs, who value customization and individuality in nearly every aspect of their lives, from their career paths to their romantic relationships, it’s far from aspirational to ...

The Gig Is Up

... contract jobs and even cobbling together multiple part-time gigs at once in order to financially support their flexible lifestyle. On average, employed youth have two jobs, and 11% have three or more. In contrast to Gen Ys and Zs with full-time employment who also pursue a side hustle or passion project outside of work hours, participants in the gig economy combine various gigs to build out their own desired form of employment. Thanks to the advent of companies such as Uber and Airtasker, and all the ...

The Education, Work & Success Perspective

... status quo to achieve both the work life and careers they desire. From education and work to finances and family, young people are also taking a look at how they measure success and subsequently recalibrating the goals they seek to achieve in life. For Gen Zs, with their lives largely ahead of them, many are setting even higher personal goals and rethinking career choices to ensure their future success after they get through the pandemic. For Millennials, however, being further along in life, they ...

Retail 2.0: Tech-Based Commerce

... -looking, but there's still plenty of room to grow, particularly when it comes to reimagining overall engagement with consumers. By utilizing the devices and social media platforms where modern youth already spend much of their time, brands can capture Ys’ and Zs' attention and create a digital environment that both attracts consumers and keeps them there. THE SIMPLE BUYModern youth are accustomed to instant gratification and want innovations to save them time (see Need For Speed). To them, the ...

Transgender Activists

... Highly open-minded and inclusive, Zs are leading efforts for transgender equality and acceptance. Gen Ys helped make great strides as strong and vocal advocates for the gay community. Most states now allow gay marriage and the unprecedented open-mindedness Ys brought to the fore prompted the entertainment industry and marketers to feature more gay characters and same-sex couples in their content and advertising. With the battle for gay rights and representation having progressed significantly ...

Health Hackers

... . This is yet another example of how Ys are disrupting stagnant systems in an effort to bring them in-line with the modern era. EXPERT THOUGHTS ON HEALTH HACKERS My Millennial patients are demonstrating a profound initiative in managing their health and wellbeing. If a patient is suffering from an ailment, they have already googled the symptoms by the time we meet and have at least an educated guess of what’s going on in their bodies. This represents a shift in the way the patient used to view me, as ...

Feel The Burn: Understanding Modern Burnout

... Gain an understanding of the cultural factors creating the state of modern burnout in which modern youth are living.When hearing the word “burnout,” modern youth, and Gen Ys especially, are likely to respond with a strong reaction. Indeed, this cohort has found itself in the midst of a new work culture in which overachievement and 24/7 responsiveness have created a condition of burnout wherein young people are working themselves to the point of utter depletion. This year, the World Health ...

Branding Trends

... ;enjoyment well beyond what their actual products offer. - 1. Packaging as Entertainment - In an age when advertising is expected to do more than inform, brands must incorporate additional aspects into the consumer experience to provide entertainment, too. Instead of simply raising consumer awareness or presenting facts, branding is shifting toward supplying amusement—many Gen Y and Z consumers believe that, in the future, every brand will need an entertainment aspect (see Omnitainment ...