598 results for '"gen y"'
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Macrotrends

Personal Property

... keeping up with those around them. Gen Xers also regarded homes as a key status symbol, and thus believed the bigger the house the better. Since buying a prefab house, rather than a personalized one, enabled them to get the most space for their money, Xers, too, typically had houses that looked highly similar. However, to Gen Ys and Zs, who value customization and individuality in nearly every aspect of their lives, from their career paths to their romantic relationships, it’s far from aspirational to ...

The Gig Is Up

... contract jobs and even cobbling together multiple part-time gigs at once in order to financially support their flexible lifestyle. On average, employed youth have two jobs, and 11% have three or more. In contrast to Gen Ys and Zs with full-time employment who also pursue a side hustle or passion project outside of work hours, participants in the gig economy combine various gigs to build out their own desired form of employment. Thanks to the advent of companies such as Uber and Airtasker, and all the ...

The New Social Order

... proposition: they can create the ideal brand ambassador without having to pay for a celebrity or an influencer. But relying too heavily on computer-generated imagery can backfire. In a recent report, Fullscreen found that when comparing human influencers to CGI influencers, Ys and Zs rank actual people as far more credible, authentic, and high-quality—all attributes that lead consumers to trust the influencers' recommendations. "Although Gen Z & Millennials are intrigued by CGI influencers, they are ...

How Can I Help You?

... should make the customer service experience more personal. Making the customer service experience more personalized can be as simple as saying hello to a customer as they enter a store or asking and then addressing them by their name during checkout. Participants in our Gen Y and Gen Z focus groups affirmed this desire for personalized customer service interactions and highlighted its capacity to brighten their day and elevate their opinion of a brand. A 21-year-old female in our focus group said ...

Branding Trends

... ;enjoyment well beyond what their actual products offer. - 1. Packaging as Entertainment - In an age when advertising is expected to do more than inform, brands must incorporate additional aspects into the consumer experience to provide entertainment, too. Instead of simply raising consumer awareness or presenting facts, branding is shifting toward supplying amusement—many Gen Y and Z consumers believe that, in the future, every brand will need an entertainment aspect (see Omnitainment ...

Category Lens

... this for the broader retail and apparel categories? Experiential retail offers enormous potential to help educate Ys and Zs about your values and the causes you champion.What if . . . the physical retail environment could be transformed into a space that not only highlights your products and services, but also helps customers experience the values of a brand in a tactile and engaging way? As discussed in Would You(th) Care For A Cause? Zs prefer a call to action, while Ys are more likely to use ...

Surprise & Delight

... /Metropolitan Avenue subway station at the intersection of the L and G trains, a spot considered to be a nexus of hipness in NYC. - MYSTERY BOXES - As consumers continue to prize experiences on equal (if not greater) ground with material goods, they are increasingly intrigued by mystery purchasing opportunities. Retail offers featuring an unknown deal or a special, surprise product can provide the same type of thrill experienced in gambling or playing the lottery. Gen Y women’s e-tailer Modcloth ...

Habits/Rituals: Impact On CPG

... Young people are making changes to their daily habits during the pandemic—some intentional and some forced—and these will have a significant impact on the CPG category.Young people are taking stock of their priorities. This includes reevaluating major life decisions, as well as smaller day-to-day habits—and these are combining to create significant disruption in the lives of Gen Zs and Millennials. After all, these younger generations are highly focused on betterment and self ...

Retail 2.0: Tech-Based Commerce

... -looking, but there's still plenty of room to grow, particularly when it comes to reimagining overall engagement with consumers. By utilizing the devices and social media platforms where modern youth already spend much of their time, brands can capture Ys’ and Zs' attention and create a digital environment that both attracts consumers and keeps them there. THE SIMPLE BUYModern youth are accustomed to instant gratification and want innovations to save them time (see Need For Speed). To them, the ...

Marketing Tips For Engaging Modern Parents

... These marketing directives and examples act as guidelines in engaging Gen Y moms and dads.Parents and families today differ drastically from those of previous decades. Aside from more varied family structures and less restrictive gender roles in childrearing, modern moms and dads also have new attitudes, behaviors, and preferences about how to raise kids in an increasingly complex, digitally-dominant world. Below are tips and standout brand examples to guide you in your efforts to reach ...