802 results for '"gen z"'
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Macrotrends

The Generational Manifesto

... collectively shape their identity. Whereas studying people by life stage allows brands to understand what is affecting consumers during a particular period of time, generational research provides a lens into who consumers are overall, and therefore, how they will behave in the future. Meanwhile, categorizing people by life stage is increasingly irrelevant as traditional milestones and timelines no longer apply. Consider how Gen Zs are experiencing an Accelerated Adulthood and questioning the value of ...

Portraits Of A Generation

... A snapshot of each generation, including who they are, what they value, and how brands should perceive them.To understand each generation and what matters most to them, we went straight to the source, asking Baby Boomers, Gen Xers, Gen Ys, and Gen Zs in the U.S. to tell us in their own words. The following Portraits Of A Generation offers a lens into each cohort, going beyond life stage to highlight their core values as well as their flaws, and what they think will define their generation ...

The Urge To Splurge

... younger generations, these priorities start to shift, as Gen Ys prioritize spending on luxury food and experiences that allow them to enjoy their splurges in a highly social and shareable format. And while most members of this generation are not financially independent quite yet, Gen Zs’ splurges tend to be more aligned with categories that they can display for social currency, such as clothing and shoes that convey their personal visual brand online and IRL, a crucial component they carefully ...

Where Young Adults Live: Now & In The Future

... A visual representation of where Gen Ys and Zs in the U.S. and UK live currently, and where they envision themselves living in five, 10, and 20 years.Young people today are more transient than previous generations, and their desire and willingness to move to new places is not merely due to life stage; we asked Gen Ys aged 22-34 and Gen Zs aged 14-21 in the U.S. and UK where they live now and where they want to be living in five, 10, and 20 years. As depicted in the visuals below, they are ...

Parenting 101

... topics of the moment affecting modern parents, giving your brand a Parenting 101 overview to better understand these consumers and help them with these challenges and desires.POST-NUCLEAR FAMILIESMuch has been said about Gen Y being one of the most diverse generations in history (surpassed only by their Gen Z children); that statement not only applies to their racial and ethnic background but also to their home lives. According to a recent Pew Research study, fewer than half of children today live ...

Breaking Bad

... Boomers, Gen Xers, Gen Ys, and Gen Zs are Breaking Bad behaviors of the past as they embrace progressive social norms.Think how Boomers were the first to even consider the concept of divorce as a resolution for irresolvable marital strife, and how this went on to become a mainstream practice with Gen Xers; without the willingness of some Boomers to separate from their spouses, this practice wouldn't have been normalized by Xers. Think too of how Gen Ys started the delicate conversation about gender ...

Fear Factors

... television to disengage from the world’s problems, but modern society is plugged into a 24-hour media cycle. And because we can receive news alerts to our mobile devices, escaping the firehouse of information is nearly impossible, especially for today’s always-on, digitally disposed youth. Less than 8% of Baby Boomers, Gen Xers, Gen Ys, and Gen Zs in both the U.S. and UK say that they worry about nothing, meaning that the vast majority of Americans and Brits are worried about something, whether it be ...

10 Gender Takeaways

... names in order to steer clear of seeming unnecessarily gender restrictive. The razor- and shave-brand HARRY’S appeals directly to men, but its focus on craftsmanship over any idea of inherent “manliness,” combined with its clean and modern marketing, render it accessible to women, as well. The minimal and modern aesthetic of men’s skincare brand URSA MAJOR has made it a covetable line for men and women alike. - THINK NEUTRAL FOR THE NEXT GENERATION - As discussed in our recent Gen Z Report ...

The Gender Landscape

... gender subversion and boundary-pushing; and Gender Claiming, a conscious attempt to reassert certain behavioral norms without reverting entirely to bygone gender dynamics. The unifying thread of these approaches is Ys’ desire not to be externally defined by their gender, but to personally interpret what gender means to them, and decide for themselves how best to grapple with it. GENDER NEUTRAL We first explored the Gender Neutral concept as it pertains to the youngest members of Gen Z (Cassandra W/S ...

Set In (E)motion: The Guide to Gen Y Burnout

... lives, youth in this cohort are more likely to feel a disproportionate amount of emotional burnout, whereas Gen Zs are more likely to feel burned out mentally. Ys are more inclined to experience emotional burnout due to a confluence of generational, lifestage, and cultural factors, and because all other areas of Y burnout ladder back to this emotional burnout. Indeed, on a scale of 1 to 10, Gen Ys in the U.S. and UK rate their burnout at an average of 6, which is slightly higher than Zs. What’s more ...