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Macrotrends

Have Guidance, Will Travel

... things like do I need to pack this?, and what if I lose this?, would it be better to just leave it at home? Airports are stressful too.DANIEL, 18, UKIt’s a commonly held belief that Millennials disrupted the travel industry, from the way they purchase a flight to the way they book a hotel—or stay somewhere that’s not a hotel, as is often the case with young travelers seeking out more unique accommodations. However, such services that let them compare airlines or bypass the standard hotel ...

(Net)Work Hard, Play Hard

... business angle being an added bonus. When people meet at events that blur the lines between work and play, the immersive nature can help them to form deeper friendships faster by pushing them beyond their comfort zones. Such events also offer an outlet for their questing goals (see Go Big Or Go Home), making them particularly enticing for youth who want to network in more authentic, less forced ways. In this sense, conferences are the new country clubs. However, unlike the country clubs of the past ...

Culture Spotlight On Germany

... that a quarter of young adults in Germany say drinking alcohol is less cool among people their age than it used to be and only 18% say that socializing with their friends usually involves drinking. As more brands offer non-alcoholic beverages, this acceptance will likely grow.Creative Capital: Berlin Is Attracting Creative YouthBerlin is home to over 2,500 fashion businesses, and creativity is blossoming across the city. Despite all of these factors pushing young, bright minds to Berlin ...

Digital Wellbeing Movement

... engaging voice-activated smart home devices, consumers will be contending with attractive new technologies in the next few years that could prove even more addictive than those already in their homes and hands. Tech brands can get ahead of these future issues with contingency plans for dealing with the potential behavioral challenges people could experiences as a result of their products and services. Brands across all verticals can make digital wellness a priority for both customers and employees by ...

Culture Spotlight On Turkey

... million, compared to $300 million in 2015 and is only second to the U.S. in most exported TV content. Fashion Fortitude: Istanbul Stands Strong As Textile LeaderIstanbul is a city known for its textile, leather, and clothing production and is home to many Turkish and foreign brands. While designing is still a growing strength of Istanbul, it maintains a reputation as Europe’s fourth fashion city. It has a particular appeal because it sits on the cusp of Europe and Asia, and offers both ...

Risk Management

... , Zs are working within the system and picking their battles. They want to drive change for the social norms and rules that they feel don’t make sense, but they’re also trying to maintain some semblance of peace and respect within society because they have a respect for authority and understand the need for order. For example, in focus groups, Zs repeatedly told us that they generally play by the rules at home and at school because they respect their parents and teachers as authority figures.This ...

Supply & On Demand

... , they must embrace young people as their advocates, deliver on-demand, and provide them with tools to be their own programmers and promoters if they want their content to succeed in reaching Gens Y and Z.ACTION ITEMSYoung people expect not only digital services at home but also IRL venues to provide the entertainment they want when they want it. Movie theaters must evolve their model to meet this demand or lose out on young audiences migrating to nontraditional venues including restaurants and ...

The Malevolution

... until recently. For couples trying to conceive, an at-home sperm tracker called Trak could help save valuable time on their quest. The $200 system lets men measure their sperm count in the privacy of their own home and also teaches them how to improve their reproductive health.Harry's Shaving brand Harry's recently released a short film titled "A Man Like You" to challenge stereotypes about masculinity and show that what it means to be a man is evolving. The spot focuses on how increasingly, manhood ...

Personal Best

... customer to determine the right personalized serums for the individual. The lab process takes two days and then clients are invited in for a consultation to discuss their skin care needs.iDDNA With the help of a four minute at-home kit, iDDNA uses a saliva sample to give consumers a complete picture of how their body responds to food, their lifestyle, and the environment. Based on the genetic profile map, a specialized skin care regime will be suggested with different products recommended to ...

Marketing Tips

... charity, Glad hosted the Glad to Give campaign, in which it offered free extra durable yellow bags specifically for donations. People were encouraged to fill up the bags with a different item each day for a month as part of the Give 31 in 31 Challenge. They could then find nearby organizations to come pick up their items via Glad’s websiteLevi’s Last holiday season, Levi’s partnered with Goodwill, enabling people to donate old clothes and shoes without having to leave home. People could print free ...