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Macrotrends

Culture Spotlight On Germany

... that a quarter of young adults in Germany say drinking alcohol is less cool among people their age than it used to be and only 18% say that socializing with their friends usually involves drinking. As more brands offer non-alcoholic beverages, this acceptance will likely grow.Creative Capital: Berlin Is Attracting Creative YouthBerlin is home to over 2,500 fashion businesses, and creativity is blossoming across the city. Despite all of these factors pushing young, bright minds to Berlin ...

(Net)Work Hard, Play Hard

... business angle being an added bonus. When people meet at events that blur the lines between work and play, the immersive nature can help them to form deeper friendships faster by pushing them beyond their comfort zones. Such events also offer an outlet for their questing goals (see Go Big Or Go Home), making them particularly enticing for youth who want to network in more authentic, less forced ways. In this sense, conferences are the new country clubs. However, unlike the country clubs of the past ...

Culture Spotlight On Turkey

... million, compared to $300 million in 2015 and is only second to the U.S. in most exported TV content. Fashion Fortitude: Istanbul Stands Strong As Textile LeaderIstanbul is a city known for its textile, leather, and clothing production and is home to many Turkish and foreign brands. While designing is still a growing strength of Istanbul, it maintains a reputation as Europe’s fourth fashion city. It has a particular appeal because it sits on the cusp of Europe and Asia, and offers both ...

The Malevolution

... until recently. For couples trying to conceive, an at-home sperm tracker called Trak could help save valuable time on their quest. The $200 system lets men measure their sperm count in the privacy of their own home and also teaches them how to improve their reproductive health.Harry's Shaving brand Harry's recently released a short film titled "A Man Like You" to challenge stereotypes about masculinity and show that what it means to be a man is evolving. The spot focuses on how increasingly, manhood ...

Mom Focus

... necessarily all at the same time. “Having it all” is definitely a goal that she aspires to, but she feels that it’s unrealistic in today’s world; only 54% of working moms and 36% of stay-at-home moms believe it is possible to have it all (meaning both a full-time career and home life). Now taking more moderate steps toward their ultimate goal, they are jumping in and out of the workforce, starting part-time online businesses, cutting hours or demanding flextime, and focusing on family while their kids are ...

Next Gen Brand Loyalty

... category, with more than half of Ys and Xers (56% and 52%, respectively) trying new options for restaurants, takeout, fast food, etc., along with 48% of Boomers and 42% of Zs. The majority of Ys also like to try a lot of different brands when it comes to accessories (51%), home décor/furniture (51%), groceries (50%), and traditional media (e.g., books, DVDs) (50%), indicating that they’re not a very brand loyal generation.Please indicate for each category whether you tend to buy the same brands or if ...

Personal Best

... customer to determine the right personalized serums for the individual. The lab process takes two days and then clients are invited in for a consultation to discuss their skin care needs.iDDNA With the help of a four minute at-home kit, iDDNA uses a saliva sample to give consumers a complete picture of how their body responds to food, their lifestyle, and the environment. Based on the genetic profile map, a specialized skin care regime will be suggested with different products recommended to ...

Shop Class

... of Apple devices and programs. Recently, they even offered a special Hour of Code class as part of a national effort to get students interested in programming. Additionally, select Apple stores in major markets regularly host special events, ranging from music performances to celebrity Q+As. Home Depot offers free DIY workshops at almost all of its locations. Participants can sign up in advance to learn skills such as decorative moulding, tile installation, and interior paint and drywall repair ...

Risk Management

... , Zs are working within the system and picking their battles. They want to drive change for the social norms and rules that they feel don’t make sense, but they’re also trying to maintain some semblance of peace and respect within society because they have a respect for authority and understand the need for order. For example, in focus groups, Zs repeatedly told us that they generally play by the rules at home and at school because they respect their parents and teachers as authority figures.This ...

Future Of Fashion & Retail

... . TRYING NO INVENTORY ON FOR SIZEIn the era where Amazon Go’s frictionless consumer experience is both disrupting and defining the future of brick-and-mortar retail, other brands are similarly refuting the claim that “brick-and-mortar is dead” and innovating within this space. This latest iteration on physical shopping is an inventory-less hub where customers go to pick up online orders, try on store samples for home delivery, and indulge in additional amenities that make their shopping ...