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Macrotrends

Nesting & Resting

... varieties being favored by young people today—cacti and succulents—speak to their generational needs, as both are highly shareworthy on social media and require little care, making them ideal for travel-happy youth. Smudge Kits“Smudging” one’s living space to balance energy is a long-held Native American tradition that has been embraced by the masses and grown in popularity with the rise of the wellness movement. Many local artisans and Etsy vendors sell sage and smudge kits for such ...

Global Gaming Trends

... , fewer than HQ and most competitor apps. The app also hosts themed nights where the questions revolve around one subject, which it claims creates a “small-community vibe like you’d get at your local bar on trivia night.” Pokémon Go Niantic’s Pokémon Go, now available in more than 100 countries, was an immediate hit, and new games using AR are entering the market. Although players usually play on their own time in their own location, the game also hosts massive events  ...

Food Fixation

... capable of printing 15-20 pieces of pasta every two minutes. Their goal is to put 3D pasta printers in restaurants over the course of the next several years, allowing diners to nosh on semolina shapes of their own imaginations. - Health-spiration - SPOON UNIVERSITYFor Zs heading off to college, Spoon University serves as an everyday food resource to help students eat intelligently. Covering everything from hot local restaurants and dining hall hacks to two-ingredient treats and tips on avoiding ...

Obstruction Of Injustice

... and brands to be explicit about their rules and what is being censored (see Clear Consciousness). As the significant repercussions of hateful digital comments have become apparent in recent years, governments, schools, and private companies have begun to crack down on cases that come to their attention. In the UK, when a Liverpool FC fan tweeted a picture of two Muslim men praying at the team’s stadium and declared it a “disgrace,” the club reported the incident to local authorities ...

Green Rush

... are subtle branding, accessories that look like they could be Apple products, and sophisticated pharmacies selling baked goods that wouldn’t be out of place at a local farmer’s market. While legal marijuana is still in its infancy, it stands to mature into a meaningful consumer product category, particularly in the health space. Brands and marketers, in the ongoing quest for relevancy among discriminating Y consumers, need to make sure that their own views on and references to marijuana reflect ...

Universal Invite

... them to transcend language and cultural barriers, GYs are drawn to media and marketing that feature universally resonant themes and ideas. Communications that make an effort to include everyone in the conversation—whether through a shared interest, common mindset, or cross-cultural message—appeal to Ys, who are seeking to connect with global peers the same way they do with their local friends and neighbors: namely, through the content they consume and share. Marketers should aim to feature ...

Accelerated Adulthood

... of age in their own community, either. They’re entering adulthood as global citizens who are connected to and feel responsibility for the rest of the world. The concept that “it takes a village to raise a child” has taken on a new meaning, with the disintegration of traditional neighborhoods happening alongside the interconnectedness of the world via the world wide web. It’s no longer enough for adolescents to figure out where they fit in their school or their local community, they now ...

PREPAREnting

... open door policy about issues and topics. Hopefully, I will learn about news and events from my kids and vice versa.LINDSAY, 32, NYAs I always tell my child, "If you are old enough to ask about something then you are old enough to know." I would explain to my child everything I possibly can about world events, or local news.ROBERT, 24, MIThe mercurial nature of media has some parents putting heavy restrictions on what they allow their children to do online in order to retain ...

Culture Spotlight On China

... especially not yet appropriate as work wear—but it’s likely headed in that direction, as has been the case in the West. Major global sportswear brands such as Nike, Asics, Reebok, and New Balance are finding much traction, while there’s a growing crop of locally designed activewear brands, like Particle Fever, which makes sports bras, leggings, and running shorts that are both practical and fashionable. Another successful newcomer to the local fitness scene is Runner Camp, a concept ...

On/Off

... consumer showrooming, Best Buy instated a program in which it price-matches all local retail competitors and 19 major online competitors, in all product categories and on nearly all in-stock products. Toys“R”Us and Target have introduced similar policies.LET SHOPPERS SEE IN-STORE MERCHANDISE AVAILABILITY ONLINENordstrom and Macy’s let online shoppers see in-store availability, motivating them to view and try on items in person or to make their purchase online and later pick it up in-store. Similarly ...