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Macrotrends

Global Analog Trends

... , are helping to fuel the country’s growing popularity of analog music, which grew fivefold in 2017. Singaporeans’ love for physical music formats began during the '90s when CDs were all the rage. Today, the country’s music retailers are seeing a boom in vinyl record sales as older generations return to their analog roots and young people lean into non-digital forms of entertainment. Southeast Asia’s Tape Revival The growing popularity of analog music has led to a tape revival in Southeast ...

Future Of Food & Beverage

... Innovations Will Affect My Purchase Decisions In This Category TRYING AND LIKING NEW FOODSAs new and interesting innovations continue to emerge in the food and beverage space, they are grabbing the attention of young consumers, who are deeply curious and love trying new things. With so many new trends, the question is: which will stick around? Of the new innovations young people have tried and liked, 38% of Trendsetters in the U.S. and UK have used an automated restaurant service (e.g. ordering from a ...

Marketing Tips

... (as well as among sisters, mothers, and children), rather than romantic connections. The ad demonstrates that diamonds are for all types of love in one’s life, specifically reflecting how young people have elevated the role of friendship and how they show their affection. - 3. CREATE A HOME AWAY FROM HOME - Young people are less likely than their predecessors to have a permanent residence of their own, causing them to seek elements of a home in other environments (see Open House). In particular ...

Culture Counseling

... As multitaskers, young people seek to both learn from and improve themselves by way of entertainment and pop culture. The ubiquity of pop culture in young consumers’ lives compels them to get something out of it beyond mere entertainment. Today’s consumers don’t just consume content; as multitaskers, they aim to learn from it, and better themselves by way of it. These individuals have come to regard the movies, books, art, music, celebrity gossip, and reality TV they love as sources of Culture ...

Next Gen Brand Loyalty

... many other brands out there that they could potentially love even more, and they won’t know until they try.Young generations in particular are accustomed to having endless options across categories given their online access and their acceptance of the growing number of startups and direct-to-consumer brands that are disrupting industries and challenging established brands. Choosing to stick with brands that they know decreases from generation to generation. In the U.S., the majority of Boomers and ...

Re-New

... to learn more from it and draw lessons for their own lives. Encourage them to re-new themselves by revisiting old properties from this perspective. Gen Zs are becoming interested in entertainment that Gen Ys and Gen Xs love, and this content is becoming top of mind in the cultural conversation. Brands have the opportunity to bring generations together through their shared interest in this entertainment.  Youth have a fondness for the past as they associate it with ...

Women Today

... attempt at gender domination. They’re inclined to consider traditionally feminist approaches to the goal of gender equality to be unnecessarily militant. “I don’t think that I would consider myself a feminist. I think that I certainly believe in equal rights, I believe that women are just as capable, if not more so in a lot of different dimensions...but I do think that feminism has become in many ways a more negative word.”MARISSA MAYER“I’m not a feminist. I hail men, I love men, I celebrate ...

Fanning Out

... experience can offer that VR can’t. Young fans are looking for customizable viewing experiences that let them feel closer to the content they love while connecting with others, and digital is currently doing a better job of this than TV, threatening to usurp it as the most enticing viewing experience—and therefore the most worth sponsoring. Traditional channels should consider placing cameras in new and interesting places to give viewers different perspectives so audiences can feel closer to the ...

The Customer Isn't Always Right

... chose to cut off the offending person who constantly griped about the brand of car he claimed to be so excited to own. The customer criticized the brand for everything from not providing food at its customer events to its lack of a marketing department. Rather than do business with a customer who refused love it for who it is, Tesla chose not to take the customer’s order.SELECTIVE SERVICEThe notion that “the customer is always right” is becoming an antiquated concept. Young women especially believe ...

TasteMakers

... and ways of consuming food, and it's something I spend a lot of money on and enjoy sharing with people. ANA, 27, UKHAVE FOOD, WILL TRAVELAs youth regard their everyday exploration and consumption of food and beverages as an adventure rather than just a practicality, dining out has become the new travel. Although they love visiting different regions and countries, they can’t travel all the time. Yet, they’re able to flex their cultural curiosity and thirst for experiences through the food ...