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Macrotrends

Global Analog Trends

... , are helping to fuel the country’s growing popularity of analog music, which grew fivefold in 2017. Singaporeans’ love for physical music formats began during the '90s when CDs were all the rage. Today, the country’s music retailers are seeing a boom in vinyl record sales as older generations return to their analog roots and young people lean into non-digital forms of entertainment. Southeast Asia’s Tape Revival The growing popularity of analog music has led to a tape revival in Southeast ...

Free For All

... attitude of “work to live.” This generation has also witnessed the stress and burnout Ys are experiencing in the workforce and are likely to avoid getting to this point altogether. As each generation fills their free time with the things that they’re passionate about, brands across all categories can consider how to truly reach them through the activities they love. YS’ FREE TIME = PRODUCTIVITYWhile free time provides an opportunity to relax, Ys, who spurred the modern self-betterment movement, view it ...

Life For Like

... important to her, such as body positivity. This past year, Lovato shared an unedited photograph of herself in a bikini that showed her cellulite with the hashtag #itscelluLIT. The singer, who has been candid about her history with an eating disorder and body dysmorphia, shared the photograph to give herself and other women permission to love and appreciate their bodies, despite prevailing beauty standards. The photo has amassed over 9.5 million likes. - BRANDS CREATING SPACE FOR OVERSHARING - Olay’s ...

Women Today

... attempt at gender domination. They’re inclined to consider traditionally feminist approaches to the goal of gender equality to be unnecessarily militant. “I don’t think that I would consider myself a feminist. I think that I certainly believe in equal rights, I believe that women are just as capable, if not more so in a lot of different dimensions...but I do think that feminism has become in many ways a more negative word.”MARISSA MAYER“I’m not a feminist. I hail men, I love men, I celebrate ...

Future Of Food & Beverage

... Innovations Will Affect My Purchase Decisions In This Category TRYING AND LIKING NEW FOODSAs new and interesting innovations continue to emerge in the food and beverage space, they are grabbing the attention of young consumers, who are deeply curious and love trying new things. With so many new trends, the question is: which will stick around? Of the new innovations young people have tried and liked, 38% of Trendsetters in the U.S. and UK have used an automated restaurant service (e.g. ordering from a ...

Re-New

... to learn more from it and draw lessons for their own lives. Encourage them to re-new themselves by revisiting old properties from this perspective. Gen Zs are becoming interested in entertainment that Gen Ys and Gen Xs love, and this content is becoming top of mind in the cultural conversation. Brands have the opportunity to bring generations together through their shared interest in this entertainment.  Youth have a fondness for the past as they associate it with ...

The Customer Isn't Always Right

... chose to cut off the offending person who constantly griped about the brand of car he claimed to be so excited to own. The customer criticized the brand for everything from not providing food at its customer events to its lack of a marketing department. Rather than do business with a customer who refused love it for who it is, Tesla chose not to take the customer’s order.SELECTIVE SERVICEThe notion that “the customer is always right” is becoming an antiquated concept. Young women especially believe ...

Fanning Out

... experience can offer that VR can’t. Young fans are looking for customizable viewing experiences that let them feel closer to the content they love while connecting with others, and digital is currently doing a better job of this than TV, threatening to usurp it as the most enticing viewing experience—and therefore the most worth sponsoring. Traditional channels should consider placing cameras in new and interesting places to give viewers different perspectives so audiences can feel closer to the ...

Next Gen Brand Loyalty

... many other brands out there that they could potentially love even more, and they won’t know until they try.Young generations in particular are accustomed to having endless options across categories given their online access and their acceptance of the growing number of startups and direct-to-consumer brands that are disrupting industries and challenging established brands. Choosing to stick with brands that they know decreases from generation to generation. In the U.S., the majority of Boomers and ...

TasteMakers

... and ways of consuming food, and it's something I spend a lot of money on and enjoy sharing with people. ANA, 27, UKHAVE FOOD, WILL TRAVELAs youth regard their everyday exploration and consumption of food and beverages as an adventure rather than just a practicality, dining out has become the new travel. Although they love visiting different regions and countries, they can’t travel all the time. Yet, they’re able to flex their cultural curiosity and thirst for experiences through the food ...