Mom Focus Aug 10, 2013 ... themselves so they can spend more money on their children. The new, consumption-conscious mom is more likely to brag about the money she’s saved than a luxury purchase she splurged on. Marketers should veer away from anything that seems luxurious and frivolous, instead emphasizing the practical, budget-friendly implications of their products.SUPER SAVERSRecession-affected moms have also developed super saver skills. They are making an effort to stick to a budget and conserve dollars wherever they can ...
Defining "Luxury" Aug 28, 2023 ... Defining LuxuryThinking about the word "luxury", please tell us if you agree or disagree with each of the following statements.Agree Summary Luxury is about quality | Luxury is about the long-term value of a product | Luxury is about exclusivity | Luxury is personal; it's something I do for myself | Luxury is about limited-edition products/experiences | Luxury items are an investment and can be resold, if necessary | Luxury is about status | Luxury is about the longevity of the ...
Attitudes Toward "Luxury" Aug 28, 2023 ... Attitudes Toward "Luxury" To what extent do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary I would rather have a luxury experience than a luxury product | Wearing too many luxury logos is tacky | The best food I've ever eaten was from what would be considered a "hole in the wall" restaurant | I feel accomplished when I get to have a luxury experience | Luxury products and services are overrated | There is more peer pressure to purchase ...
Purchasing Preferences, Behaviors, & Considerations Aug 28, 2023 ... open to buying a "knockoff" product | I have bought at least one luxury product in the last year | I've purchased a luxury item second hand | I am making more investment purchases Shopping Behaviors - More For each of the following activities, are you doing them more, less, or about the same amount as you were a year ago?More Summary Shopping overall | Comparing prices | Shopping in-person at a thrift-store/ vintage/second store | Shopping online at a resale/second hand store | Peer ...
Luxury Jun 08, 2019 ... A quantitative overview of how luxury plays a role in the lives of youth today. BUYING LUXURYWhich of the following, if any, are true for you?Select all that apply. I have bought at least one luxury product in the last year | I am buying more luxury/high-end products than I did a year ago THOUGHTS ON LUXURYWhich of the following, if any, do you agree with when it comes to luxury?Strongly/ Somewhat Agree Summary Luxury products and services are overrated | An experience is more of a ...
Values, Beliefs, & Attitudes Toward Traveling May 30, 2023 ... beliefs/values | I won't stay at a non-union hotel Worth A Splurge When you're traveling or looking to book a vacation, which of the following are worth a splurge? In other words, what might you consider spending a little extra money on to get an elevated experience?Most Worth A Splurge Summary Food (e.g., dining out, local cuisine markets, room service) | Activities (e.g., VIP passes at amusement/ adventure parks, VIP tours, VIP tickets to live events, luxury spas) | Souvenirs for yourself or ...
Purchase Influences and Drivers Oct 21, 2022 ... collaboration | Significant other | Other people | From a child | Some other way Browsing & Purchase Habits Do you agree or disagree with each of the statements below?Agree Summary I feel more comfortable making a beauty/grooming purchase when I can see the product in person | I browse/shop beauty/grooming products even when I don't plan to buy anything | I have bought at least one luxury beauty/grooming products in the last year | I often overspend on beauty/grooming products ...
Products, Preference, and Routine Oct 21, 2022 ... Product Use & ExplorationWhen it comes to beauty/grooming products, do you agree or disagree with each of the statements below?Agree Summary I think you can get good quality without luxury labels | I use grooming products | I use beauty products | I like to try brands that are doing new things to shake up the beauty/grooming industry | I like to stay up-to-date on beauty/grooming products | I prefer luxury products | I have used technology to try on beauty/grooming products ...
Shopping, Retail & Brands Data Jan 29, 2021 ... habits?Purpose & Polarization Report 2020Please select your top 5. Tech and accessories (e.g., mobile device, headphones) Wardrobe PreferencesPlease select the one you would rather have/do.The Retail Exchange Report 2019 Wear a socially conscious brand | Wear a luxury brand Reason to SplurgeFor which of the following reasons, if any, do you splurge on products/services?The Retail Exchange Report 2019Please select all that apply. I am passionate about the product or service | N/A - I do not ...