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Macrotrends

The New Age

... trend of young women bypassing sexy thongs in favor of more conservative “granny panties,” with hip lingerie designers like Ten Undies and Hello Beautiful specializing in the types of full-coverage underwear typically favored by older women.RETIREE STYLE Brands such as Tienda Ho and Flax, which are typically favored by older, bohemian women, are being sold by cutting edge fashion retailers, like Totokaelo, and coveted by trendsetters on Etsy. Similarly, young men are adopting tropical shirts of the ...

Future Of Healthcare & Medicine

... | Medicine Rank# | Rank# ACTIVELY SEEKING INNOVATION IN HEALTHCAREU.S. Trendsetters (71%) are more likely than their UK counterparts (57%) to actively seek out and try innovation in healthcare/medicine. Some of these innovations can be more subtle, while others seem straight out of a sci-fi novel. For instance, nearly half of all U.S. and UK Trendsetters are interested in having a robot provide them with a medical diagnosis. Taking a closer look among U.S. youth, men are more likely than women to ...

Presence of Mind

... oneself | It's hard to find quiet places anymore | I wish there were more technology-free zones | I use technology to induce a sense of calmness VIRTUAL REALITY Ys are finding ways to deal with being immersed in a digital world. Trendsetters are taking time for themselves, taking time to clear their minds, and actively trying to be more present. Men are more likely than women to take time to work on their bodies and their spiritual selves. Younger Ys are more likely than their older counterparts ...

The (DIS)Connect

... world are not shy when it comes to relationships. A quarter are more comfortable sharing their feelings online than in person, and only 19% have waited to contact someone to play hard to get—youth in China are least likely to do this. Young men are more likely than women to prefer expressing their feelings online, while women are more likely to delay calling or texting a potential romantic partner to seem more attractive. More than two in 10 note that a partner has ended their relationship by ...

No Kid(ding)

... . Three in 10 young adults are undecided about or certain that they don’t want to have children.CHILD-FREE The most common reason young adults don’t want to have children or are unsure about it is because of the cost (35%). Other top factors affecting their decision include not wanting the responsibility and not wanting to give up the flexibility they currently have. These reasons are more common among young women than among young men. Concern about the world’s future (27%), having a lot of debt (17 ...

Mix Masters

... , as our qualitative research revealed, youth would be eager to get their hands on official material with which they can play and create.For brands, the benefits of handing over bits and pieces of content to young creators far outweighs the risks. Letting them get their hands on the entertainment they love helps young people feel closer to the property than when they are being a mere consumer: 57% of U.S. youth, and 67% of young men in the country, feel more connected to entertainment and brands ...

Sports Clubbing

... Ys in both the U.S. and UK who are also more likely to prefer partying and drinking when it’s centered around a sporting event than drinking at a nightclub. Young men, more than young women, are also more likely to report that they only go to a bar when there is a sporting event being shown. How strongly do you agree or disagree with each of the following statements?Summary Of Strongly/Somewhat Agree The social aspect of watching sports is more fun than the game itself | The social aspect ...

The Optimization Generation

... Kahl's story in Harper’s Bazaar, her office held a "Dress Like Matilda Day" on April 23. She’s not alone: Mashable published an article asserting that men such as Mark Zuckerberg, Steve Jobs, and Barack Obama adopt a signature work uniform for similar reasons. - OPTIMIZED LIVING - GOOGLE NOW Google Now is a digital assistant that not only responds to a user’s requests and questions but also predicts wants and needs based on search history. For example, the technology pulls flight information from ...

Free For All

... to engaging with a brand.FREE TIME ACTIVITIESAmong Trendsetters, more than eight in 10 in the U.S. and seven in 10 in the UK, do each of the following in their free time: listen to music, watch movies/TV shows, watch TV/videos, and browse social media. In both countries women list each of these items more so than men, as do Gen Zs in the U.S. Outside of these top five free time go-to’s, other passion-based activities arose. Four in 10 youth in the U.S. and UK, as well as 73% of U.S. Trendsetters ...