128 results for '"messaging"'
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Macrotrends

The Gender Landscape

... unique use of them and, as a result, they’re not all that interested in predefined versions designated “for” them—especially when the made-for-you messaging is delivered via outdated gender cues (think flowery pink-and-purple packaging for women, steely black-and-grey designs for men). This emphasis on gender neutrality shouldn’t come as a surprise, considering that nearly three-quarters of them feel gender doesn’t define an individual to the extent that it used to. When shopping for anything from ...

Doctor Who?

... companies and their offerings. Companies in this category will need to modernize and expand their offerings into alternative medicine to a greater degree to resonate with young consumers.Pharma will likewise need to evolve to better serve the preferences of young consumers. It's not to say that young people are opposed to pills altogether, it's just that that they prefer more natural options for everyday life. Based on this, pharma companies should avoid messaging that conveys science-driven language ...

Social Live

... play games while on video calls.Facebook Messenger Within Facebook’s Messenger app, users can video chat with up to 50 people at a time, however, only six participants are viewable on a screen at a given moment. Users can still send texts, stickers, and other animations while connecting via video.Line On messaging app Line, users can video call with up to 200 people concurrently. Only four participants are shown on the big screen at once, and the rest appear as tiny avatars on the side of the ...

GPS (Global Positioning Success)

... , advertising travels across geographic borders, regardless of whether a brand intends to reach an international audience. That’s not to say brands can’t target a location specifically, but they should be conscious of being as inviting as possible in order to reach the larger consumer group and spark global conversations. Levi’s latest global campaign, “Live in Levi’s,” sees the internationally iconic denim brand promoted through simple, upbeat, universal messaging. The campaign, inspired by real stories of ...

The Optimization Generation

... possible, and they will reward you with loyalty. For instance, remember their frequently purchased items in their profile to allow for faster checkout. Time is just as valuable as money to many younger consumers. Even if your products are more competitively priced, they may go to a competitor if your checkout process is inefficient and inferior. Thoughtfully curate content, messaging, and purchase options to avoid overwhelming young consumers with too many choices. Offer digital solutions that ...

Breaking Bad

... . Brands who misstep alienate consumers and struggle to recover, if they can at all. But embracing social stigmas is more of a connecting thread than they often realize. Younger generations are often more open-minded and ready to accept progressive messaging but older generations, who have played a part in normalizing stigmas over time, have seen change as a long time coming and won’t feel alienated when brands address new social norms. Brands need to be bold enough to embrace changing social norms in ...

eLationships

... who not only shares secrets but cares about those of her followers.Sephora’s Beauty Talk community provides superfans with a forum where they can trade makeup tips and seek peer advice; engagement tends to be deep, as members form emotional attachments to each other as trusted cosmetics advisors.iPad game Drei pairs strangers to help them figure out puzzles together instead of focusing on a sole winner; a pop-up panel lets players communicate with each other. - NEW MESSAGING APPS CONNECT USERS ...

Well Intentioned

... brands should address this modern view in the mannequins, models, and messaging they use. Fit to a Fault Men are more likely than their female counterparts to enjoy building up a queue of classes and tracking their fitness, which, in extremes, can be detrimental. Men are also more likely than women to say they over-exercise, and Trendsetters, who are the most avid exercisers, are more likely than Ys overall to report working out too much. Teen Zs are significantly less likely than Ys to over-exercise ...

Fear Factors

... messaging, as well as hope for the future.GEN YWhile all generations are forced to contend with increased worry over the state of affairs, Gen Y tends to be a particularly anxious generation, and the stress this cohort is experiencing isn’t just a matter of life stage. Ys in both countries were coming of age in the '90s during a time of economic prosperity and relative global peace. During their childhood, they were given participation trophies and encouraged to chase their dreams, causing them to have ...

Digital Trends

... forbidding image imports. To prevent drama and cyberbullying, the app will not permit comments; users can communicate with one another only by liking photos or directly messaging their followers.BRAND KINDNESSKindness is currently trending across social media, and brands—even rival ones—are more and more often playing nice and supporting one another via tweets. Brands are accustomed to engaging in friendly banter with one another online, as a way to reflect their purpose and personality. But lately it ...