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Macrotrends

House Funders

... moment” approach to their finances instead of saving for the long-term (see The Fund-amentals), making having enough funds to buy a home less feasible. Ys are nonetheless focused on being able to obtain a house, as will Zs be given their Accelerated Adulthood and their careful approach to financial planning, yet both groups are taking their own unique approach to homeownership. Not only are young adults embracing nontraditional homes that fit their budgets, such as tiny homes, mobile homes (see The ...

The Sexual Mehvolution

... their sexuality are omnipresent, radiating not only from the usual suspects like entertainment and advertising but also from young people’s mobile feeds, where Instagram celebs in provocative poses and Tinder users down for no-strings-attached hookups are never more than a swipe away. This pervasiveness has made global youth more accepting of in-your-face sexuality, but it’s also contributing to a misconception that it plays a major role in their lives. The reality is that sex is taking a back seat ...

The Urge To Splurge

... | Shoes | Alcoholic beverages not at a bar/ restaurant (e.g., wine, beer, hard liquor) | Dining out (e.g., restaurants, takeout, fast food) | Tech and accessories (e.g., mobile device, headphones) | Beauty/grooming (e.g., hair care, makeup) | Groceries | Nonalcoholic beverages (e.g., coffee, soda, energy drinks, juice, water) | Entertainment events/experiences (e.g. theater, concerts) | Accessories not including shoes (e.g., wallet, jewelry) | Traditional media (e.g., books ...

Omnitainment

... As the line between marketing and media continues to blur, all brands will need to incorporate elements of entertainment in order to remain relevant to youth.It has never been easier to reach youth. Advancements in technology have given marketers a direct line to consumers via mobile, and big data has empowered them to target precise populations to a degree that would have made Don Draper weep with envy. In spite of this, it has never been more difficult to engage youth. Now that marketers can ...

Marketing Tips

... much praise for its It Can Wait campaign, which discourages drivers from texting while behind the wheel. To further demonstrate this point, the telecom company added a virtual reality component that allows users to experience a car crash as a result of being distracted by their mobile phone. People could try out the experience via the app and Google Cardboard, and the brand took the simulator on tour to schools, fairs, and partner companies.Dell To show people just how important it is to preserve ...

BMS Takeaways

... . After restrictions on mobile devices during flights were lifted, the Japanese airline created Take Off Mode, an app that entertained passengers through puzzle-like games and relaxing music.Get inspired by ANA’s solution to help nervous fliers. - SHOW HOW YOUR BRAND ENHANCES THEIR WELLBEING - Young consumers expect to know why they should support a brand and how it adds value to their life. As follows, brands that demonstrate how they enhance consumers’ wellbeing can position themselves as essential ...

Job Search Party

... working for the company and what can be accomplished. It also recruited talent with a brief quiz which presents users with a personal profile to send along with their resume.Jaguar The luxury car brand recruited potential employees with a mobile app that had them solve a series of puzzles to test their engineering skills. Though it still considered traditional applicants, successful solvers were considered to be on the fast track for hiring.Google For Jobs Google’s new app is meant to be a one-stop ...

(Gender) Role Playing

... ambition and independence contrasts dramatically with how they’re portrayed in Chinese media, which persistently labels them as “leftover women” or a sexless “third gender.” Contrary to these depictions, this upwardly mobile group is proactively choosing to remain single in their youth, and they represent a significant opportunity for brands thanks to their spending power and financial independence. What’s more, many enjoy the added perk of continued financial support from older relatives, since there ...

Go Big Or Go Home

... or while doing other activities simultaneously. For instance, Sky TV hosted a literal Game of Thrones marathon, in which people ran 26 miles while watching the series projected on the screen of a moving truck. Mobile network Three partnered with Time Out London to offer people the chance to binge watch Netflix shows while cruising along the River Thames. Immersive Theater Brands across all categories can host immersive theatrical experiences, which incorporate people into an adventurous ...

Social (TV) Network

... definitely become the main way I consume entertainment. I spend way longer on Facebook with the introduction of more videos and accounts with whole documentaries uploaded, short films, food videos.AMELIA, 19, UKAmong older generations, if people wanted to be entertained, the go-to solution was to turn on the TV and see what’s on, yet as modern youth are accustomed to on-demand access, they seek to do this wherever they are. Social media is filling this role as the new version of TV that fits their mobile ...