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Macrotrends

Alt Pay

... the emergence of a range of payment trends, from apps that make spending and money management more seamless and user-friendly, to promotions that encourage users to pay with literal “social” currency (i.e., tweets and posts). This openness to a new conception of currency has likewise spurred the rise of new monetary systems based on local and digital tender. In the future, these alternative methods of payment may prove the norm, effectively democratizing the currency landscape. Below are some of ...

ProPlay

... interests and talents lie but also where they intersect and how global audiences receive them. Having seen Ys struggling in the face of their failed idealism, Zs want to understand what they are good at early in life so that they can bypass the quarterlife crisis that Ys are now contending with. They understand that, while they have passions, the money won’t necessarily follow them. They want to feel less aimless and more grounded than do Ys, and their parents are guiding them to explore their genuine ...

Breaking Bad

... % of Xers and 16% of Boomers agree, as they see this as something young generations are doing today that was never done, nor possible, in the past. Not only is the format in which modern youth conduct friendships different from that of previous generations, but what they feel more comfortable discussing has changed too. Ys and Zs are more open about topics concerning politics and money/spending with their peers, but consequently they’re more likely than Xers and Boomers to call this out as a stigma ...

Identity Theft

... fact remains that mothers have more on their plate in this sphere, leaving them even less time to tend to their needs as individuals. The advent of outsourcing, however, stands to alleviate some of this stress. For the majority of tasks, at least half, if not more, of parents have used an outsourcing service or are interested in doing so. This indicates not only a willingness to relinquish the pride found in maintaining control over certain tasks but also a willingness to spend money in order ...

ReLuxe

... ;factor in why 65% of Ys in the U.S. and 59% in the UK would rather wear a socially conscious brand than a luxury brand; the former is more aspirational.I think the term [luxury] has broadened a lot and can be applicable to things that aren't necessarily tied to money/what money can offer.HEIDI, 24, MNThe Rise of ExperiencesHowever, even though Ys failed to develop a taste for logo-laden goods the way Gen X did, they’re willing to spend luxury-level prices on experiences and the products ...

Brand We

... “matrimania,” can be attributed to young people’s desire for earned ROI (Return on Image), through which they seek compelling personal narratives and behind-the-scenes content to share and connect over online. I'd rather pay for a very long honeymoon or put the money to a house fund than spend tons of money on a party that lasts a few hours, with people I won't see ever again and family I barely speak to. I think it is very hypocritical, throwing a big party just to impress everyone. In my case, that's ...

Duty Free

... classic "time versus money" debate, they are largely choosing time, with 63% saying they use delivery services to save time, and 51% saying it’s worth the cost to get something delivered the same day they order it. Young men are more likely than young women to pick time over money in these ways. Trendsetters are also more likely than Ys overall to use delivery services to save time (79%) and to say it's worth the cost to get same-day delivery (57%). How strongly do you agree or disagree with each of ...

Culture Spotlight On Australia

... local government is supporting Outer Space, an artist-led music initiative which has also founded Live From Outer Space, an alcohol-free, all-ages venue to promote live music performances and include those under the drinking age. This event invests in the city’s culture and encourages its creativity. While this event has good intentions and allows all to participate, other venues remain hesitant to open their doors to everyone as they rely on money from bar sales for profits and to pay performers.6 ...

Relationship Goals

... will stay at home or if both will have full-time jobs. In heterosexual relationships today, it’s not unusual for a woman to be more successful in her career, and make more money, than a man. As longstanding prescribed gender roles are flattening in romantic relationships (see [Gender] Role Playing), young people need to determine who takes the lead, who contributes what financially, and how to divide domestic responsibilities if they live together. In the past, these aspects of a relationship were ...

Friends With Benefits

... this information from their peers; they’re starting to open up to their friends about their salary, what they can and can’t afford, and when they need help with their finances. They’ll sometimes even go to their friends when in need of a small loan, especially with the rise of convenient money-lending apps like Venmo and Square Cash. Going to friends for help has become instinctual, with 73% of youth saying they turn to their friends as a support system just as they would their family. I think my ...