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Macrotrends

First Glocals

... they wish to borrow and (sensitively) appropriate—from entertainment and fashion to spiritual practices and daily rituals. We are living now in a globalized world in which different cultures mix and learn from each other. The distance between the cultures is not that big anymore. SIEGEN, 21, GERMANYWe have more access to the global community now, especially with the Internet, and there are certain things that blur global boundaries like music and fashion. DHESHREE, 33, SOUTH AFRICAThis ...

Dress To Thrill

... them themselves, and they’re looking for more than just clothes to set the mood. Brands can also provide relevant décor, music playlists, and food and beverages.IKEA  To celebrate its 30th birthday, IKEA U. hosted a house party in London displaying the brand’s evolution through the years, inviting attendees to participate in the ‘80s and ‘90s themes. Those who didn’t score tickets could join via VR.United Way Community organization United Way hosts an annual ugly sweater party over the ...

DIY Therapy

... , whatever works for people individually is the best therapy. It doesn’t matter if it’s talking, exercise, making art or music, etc. CHELSEA, 33, NJAt the same time, Ys have also come to regard their social networks as a form of therapy. With ample platforms to express their concerns, frustrations, desires, etc. and the opportunity to obtain instant feedback, they realize they never have to be alone with their thoughts. Previous generations may have taken to a journal to help with their mental health ...

It's A Mall World After All

... want stores that think outside the box and inspire them to do the same. Experimenting with rotating retail concepts, collaborations between brands, live events, and unique curations will draw young consumers’ attention—and their wallets—back in. LET’S (NOT) GO TO THE MALLMalls are considered so passé nowadays that new retail spaces don’t even want to use the term. Hudson Yards, a 28-acre project in NYC featuring retail, dining, interactive design, and music—in addition to office ...

Variety Show

... help of his father, Dre begins to try to create a sense of ethnic identity for the members of his family that will allow them to honor their background while preparing them to embrace the future.Dope Dubbed by VH1 as “the perfect film for our current culture war,” Dope tells the story of high-school senior Malcolm and his friends Jib and Diggy as they bond over '90s hip-hop culture, their studies, and playing music in their own punk band.Empire Fox's Empire—an award-winning series ...

Global Art & Design Trends

... products such as bedding and clothing.Forever 21  In an ad for its menswear, Forever 21 intentionally used off-register colors for a glitch design effect.ASOS For its mobile ads for Black Friday sales, ASOS used a black and white glitch effect.Video Game Design Glitch In a different form of glitch design, this video of a video game glitching went viral when it was set to music, making the character appear to dance to Michael Jackson’s “Billie Jean.”INSTA(NT ...

POP Marketing

... tweet a film pitch for a chance to win a premiere at the Tribeca Film Festival. The winning entry, about an evil Abe Lincoln clone, was made into a 15-second short and screened at a private event at the festival.Frozen pizza maker DiGiorno somewhat inexplicably live-tweeted the ABC premiere of The Sound of Music, and garnered media praise for the quirky effort.A House of Cards/Game of Thrones mashup video released on the Quiznos-sponsored content site Toasty.tv quickly went viral, racking up more ...

The Omniculturals

... opportunity to learn about and explore other cultures has trained Ys to think globally; they aren’t constrained by borders, whether real or imagined. Through the rise of streaming media, Ys around the world watch the same TV shows, listen to the same music, read the same blogs, play the same games, and experiment with the same tutorials on YouTube. They’re united by these experiences, and are accustomed to sharing and discussing their opinions and reactions with peers across the globe. This reality has ...

Tech Truths

... , whereas Ys and Zs regularly use social media for other purposes too, including inspiration and entertainment. On the whole, Xers don't just adopt tech for the sake of keeping up, but rather, they're focused on how it enhances their life, whether it provides greater convenience or makes them feel more connected. To that end, they've grown accustomed to using tech for everyday tasks, such as ordering groceries, making reservations, and streaming music because doing so digitally is the most convenient ...

Transgender Voices

... BE MINE. BEAUTIFUL MUSIC FOR UGLY CHILDREN, a novel by Kirstin Cronn-Mills, tells the story of Gabe, née Elizabeth, whose high school experience is altered when friends and fans of his radio show learn of his transgender identity. HAPPY FAMILIES by Tanita S. Davis tells the story of one family’s reaction upon learning that their father is undergoing gender reassignment surgery. The book FREAKBOY by Kristin Elizabeth Clark centers on a teenage boy who dreams about having a woman’s body. BEING ...