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Macrotrends

Show Your Emojins

... to interact with one another in fun and inventive ways. In increasing numbers, Ys and Zs are using emojis to create riddles and games and play “virtual charades.” They are reenacting TV shows, movies, and songs through emojis, and translating the emoji missives texted to them by their peers. Much of emojis’ appeal is that they require people to flex their creativity to relay messages using just a limited number of icons. Hundreds of symbols exist, but the challenge (and fun) lies in finding ones ...

Welcome To The Club

... individuals—nearly two in five Trendsetters in the U.S. and UK have used/are interested in using an app or digital forum to connect with people in their community. Such apps allow users to locate other people who are interested in meeting over shared interests. Cincinnati-based startup PickUP Sports offers an app that connects users who want to participate in pickup games. Users can search for the sports they’re interested in or add games they want to play. Through the app, players can schedule ...

Global Food & Beverage Trends

... increasing array of DNA diets. Food is bigger than the mouth eating it—whether at a small dinner party, a large food festival, or around the world, food brings people together; 72% of global young people think that food/drinks help them relate to people from different cultures/countries. Whether offering entertainment or sustenance, brands should play up food and the role it plays in the brand’s lifestyle when reaching hungry young consumers.PLAY WITH YOUR FOODOne of the main barriers to engaging ...

Need For Speed

... around 37 billion hours a year waiting in line. That amount of time is spent in uncertainty and boredom and could easily be filled by branded initiatives that would expedite the process of waiting for consumers. Disney recently employed this approach to keep visitors entertained during excessively long wait times for its rides by creating a Play Disney Parks app that offers guests interactive experiences and activities that reposition wait time as an extension of the park’s entertainment. Play Disney ...

Digital Wellbeing Movement

... habits in adolescence and early adulthood. Even as recently as a few years ago, in order to fight against the negative effects of technology, people turned to digital detoxes as a solution. However, these tactics only provide temporary relief: given how pervasive and necessary technology is today, it’s not realistic to expect to be able to unplug or cut oneself off altogether—to do so would affect one’s ability to work, learn, and play. Instead, the emphasis is shifting from going cold turkey ...

It's A Mall World After All

... play to appeal to younger shoppers' need for convenience.NORDSTROM LOCAL Nordstrom launched these mini stores in LA in 2017 and is opening two more outposts in NYC this year. The stores don't sell any merchandise; rather, they function as a hub for shoppers to pick up online purchases and make returns. They also offer services like tailoring, personal styling, manicures, and shoe repairs.BRAND IMPLICATIONSINSIGHT: Ys and Zs prefer to visit multiple stores when they shop, which gives malls a ...

Retail 2.0: A.I., AR & VR

... types of makeup, clothes, and/or accessories, preview products, and play around with various options before making a purchase. Additionally, 28% of Trendsetting youth in the U.S. and UK would also like to see augmented reality, such as an app that allows customers to view furniture items in-home, incorporated into their online shopping experiences. Which of the following, if any, would you like to see more of when shopping online?Please select all that apply. Virtual try-ons (i.e., upload a picture ...

Community > Commerce

... have an opportunity to provide such spaces. PC game equipment company Razer—which has been described as "the Apple of gaming"—opened a store in San Francisco to much fanfare this past summer as it invites people to play games for hours and has become a popular after-school hangout for kids. Additionally, activewear brand Bandier has been celebrated for creating a strong fan community, particularly through its store on NYC's Fifth Avenue, which serves as a social hangout and ...

Cultural Diplomats

... is another less altruistic force at play: travel and hosting allows them to enhance their “brand me” by providing share-worthy stories and content. For GYs, average is not enough. Unique foods, fashion, scenery, and experiences don’t just help them grow culturally—they help them stand out in the ceaseless stream of status updates. Brands that provide outlets and resources for achieving these dual needs will be poised to build consumer loyalty. ...

The Omniculturals

... opportunity to learn about and explore other cultures has trained Ys to think globally; they aren’t constrained by borders, whether real or imagined. Through the rise of streaming media, Ys around the world watch the same TV shows, listen to the same music, read the same blogs, play the same games, and experiment with the same tutorials on YouTube. They’re united by these experiences, and are accustomed to sharing and discussing their opinions and reactions with peers across the globe. This reality has ...