187 results for '"relationships"'
Filter by:

Macrotrends

Off-Roading

... financial independence, essentially guaranteeing an unconventionally early retirement. In sum, this generation’s economic reality has effectively shuffled the deck of potential life events, and Ys are responding by proactively taking advantage of opportunities as they arise (rather than holding out for a perfect, conventional unfolding of their individual narratives). This outlook especially applies to Ys’ unprecedented approach to relationships and family. They are happy to heed financial ...

DND (Do Not Distress)

... , brands should consider serving as a social concierge, streamlining the discovery and planning processes. Meanwhile, just as modern youth are taking a quality over quantity approach to many aspects of their lives, from the clothes they buy to the drinks they consume, they are likewise doing so with friendships. We're starting to see a shift away from big “squads” and a greater focus on having fewer, more meaningful relationships due to how much is required for one to be a good friend today (see No New ...

Public Funds

... part of the modern conversation with friends. Just as young people are becoming more transparent about money with potential romantic partners from the outset, weighing their financial compatibility before getting serious and maintaining separate financial identities in relationships (see Money Talks), this push for transparency around income is informing similar candor around purchasing habits.If I post a photo from a Beyoncé concert, people can guess I probably splurged $150 for it. So if photos ...

ROI (Return On Image)

... a product or entertainment release. Pull back the curtain and highlight the people and places that make each phase of production possible. This transparency appeals to the mindset of young Venture Consumers (Cassandra Report, Spring/Summer 2013), who feel personally invested in the products and content with which they associate. Marketers can also build more intimate relationships by providing inspiration and resources that help young producers elevate everyday life. Use your company’s expertise ...

MEtail

... people’s MEtail tendencies will allow brands to innovate from the bottom up. While the notion of collaborating with potential competition may seem threatening, it nonetheless presents brands with new and valuable opportunities: to work with creative individuals, to build meaningful relationships with potential consumers, and to bring much-desired variety to their own product and service offerings. WHERE TO SELL PRODUCTS THAT YOU... - MAKE - Shoppe, an e-commerce platform launched by local deals ...

Feedback Loop

... give meaningful commentary and guidance to help each other. Their eagerness to share feedback will also extend to improving the company at large. There will be a growing market for products like TinyPulse, which offers weekly employee happiness surveys, so workers can have their voice heard regularly and management and HR can take note. ACTION ITEMS Recognize that Zs are open to criticism as a means to obtain guidance and that it will impact their relationships in life. They seek a meaningful two ...

Digital Wellbeing Movement

... a “wind down” feature that causes phones to fade to greyscale when it’s time for bed to encourage users to put it down. By offering these features, Apple and Google hope to help customers be more cognizant of the time they spend on their devices and empower them to take control of their relationships with technology.Social media platforms are also owning up to the patterns of compulsive behavior that they can provoke. Approximately three in 10 young people, as well as 40% of Trendsetters in the ...

Gen Z State Of Mind

... that they need an undergraduate college education to be successful in their career. While the oldest members of their generation are currently of college age, we foresee Zs’ prioritization of experience affecting enrollment rates over time. Moreover, Zs’ desire for real-world experience signals an opportunity for brands to provide such and build meaningful relationships with them in the process. Consider how Target gave kids the reins to create its entire 2016 back-to-school campaign ...

First Glocals

... . There is still a good number of youth in India who believe in old cultural values like duty, responsibility, sacrifice for the family and society, and forging lasting relationships among family and the larger community. We also embody sharing, caring, kindness, and un-egocentric behavior. SAGAR BHAGAT, 25, TEDxGATEWAY IN INDIAGYs are renowned for their “mix-master” capabilities. Having been raised to be individuals above all, they are disinclined to accept anything resembling a pre-fab, pre-packaged ...

Sports Clubbing

... in 10 young adults in the U.S. and UK say they have dated someone that they met through sports and about a third of Trendsetters have done so. Moreover, as they increasingly regard sports as the new nightlife, there’s a rise in tools and specific events for the sake of matching singles around this passion point (see Sports-Related Dating Tools & Events). Young people’s desire to form new friendships and romantic relationships around sports signals an important opportunity for brands to ...