187 results for '"relationships"'
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Macrotrends

ROI (Return On Image)

... a product or entertainment release. Pull back the curtain and highlight the people and places that make each phase of production possible. This transparency appeals to the mindset of young Venture Consumers (Cassandra Report, Spring/Summer 2013), who feel personally invested in the products and content with which they associate. Marketers can also build more intimate relationships by providing inspiration and resources that help young producers elevate everyday life. Use your company’s expertise ...

Innovation Halo

... Launches The Hangar To stay ahead of the curve and to foster a culture of innovation, Delta launched The Hangar—a team of innovation strategists who develop customer and employee solutions by cultivating relationships with tech start-ups and talented students at Georgia Tech and SCAR. The Hangar works to create new technologies that deliver frictionless experiences, with ongoing projects such as a pre-select meal bot, voice assistants, drone lightning damage inspections, and various tracking ...

Public Funds

... part of the modern conversation with friends. Just as young people are becoming more transparent about money with potential romantic partners from the outset, weighing their financial compatibility before getting serious and maintaining separate financial identities in relationships (see Money Talks), this push for transparency around income is informing similar candor around purchasing habits.If I post a photo from a Beyoncé concert, people can guess I probably splurged $150 for it. So if photos ...

High Society

... -care sphere.The PatternThe Pattern is among the more mysterious of astrology apps that are proliferating. It’s unclear who started the app or how long it’s been around, and the app has no social media presence, differentiating it from not just other astrology apps like Co—Star, but setting it apart in the vast social space dedicated to astrology. And yet, word of the app’s harrowing personalized readings—under the buckets of Foundation, Development, and Relationships, with subsections ...

DND (Do Not Distress)

... , brands should consider serving as a social concierge, streamlining the discovery and planning processes. Meanwhile, just as modern youth are taking a quality over quantity approach to many aspects of their lives, from the clothes they buy to the drinks they consume, they are likewise doing so with friendships. We're starting to see a shift away from big “squads” and a greater focus on having fewer, more meaningful relationships due to how much is required for one to be a good friend today (see No New ...

Feedback Loop

... give meaningful commentary and guidance to help each other. Their eagerness to share feedback will also extend to improving the company at large. There will be a growing market for products like TinyPulse, which offers weekly employee happiness surveys, so workers can have their voice heard regularly and management and HR can take note. ACTION ITEMS Recognize that Zs are open to criticism as a means to obtain guidance and that it will impact their relationships in life. They seek a meaningful two ...

Gen Z State Of Mind

... that they need an undergraduate college education to be successful in their career. While the oldest members of their generation are currently of college age, we foresee Zs’ prioritization of experience affecting enrollment rates over time. Moreover, Zs’ desire for real-world experience signals an opportunity for brands to provide such and build meaningful relationships with them in the process. Consider how Target gave kids the reins to create its entire 2016 back-to-school campaign ...

Digital Wellbeing Movement

... a “wind down” feature that causes phones to fade to greyscale when it’s time for bed to encourage users to put it down. By offering these features, Apple and Google hope to help customers be more cognizant of the time they spend on their devices and empower them to take control of their relationships with technology.Social media platforms are also owning up to the patterns of compulsive behavior that they can provoke. Approximately three in 10 young people, as well as 40% of Trendsetters in the ...

First Glocals

... . There is still a good number of youth in India who believe in old cultural values like duty, responsibility, sacrifice for the family and society, and forging lasting relationships among family and the larger community. We also embody sharing, caring, kindness, and un-egocentric behavior. SAGAR BHAGAT, 25, TEDxGATEWAY IN INDIAGYs are renowned for their “mix-master” capabilities. Having been raised to be individuals above all, they are disinclined to accept anything resembling a pre-fab, pre-packaged ...

Sports Clubbing

... in 10 young adults in the U.S. and UK say they have dated someone that they met through sports and about a third of Trendsetters have done so. Moreover, as they increasingly regard sports as the new nightlife, there’s a rise in tools and specific events for the sake of matching singles around this passion point (see Sports-Related Dating Tools & Events). Young people’s desire to form new friendships and romantic relationships around sports signals an important opportunity for brands to ...