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Macrotrends

Dream Team

... entry point to get involved and learn about the game, as well as improve one’s ability to join the conversation around sports in the workplace or at school, which is a reason why 26% of U.S. participants enjoy fantasy sports. For more experienced fans, participating in a league helps them continue to grow their expertise and gives them a constructive outlet to utilize the sports data widely available today (see Numbers Game). As one 34-year-old young woman told us in a focus group, “It heightens my ...

Zconomy

... . This shift may mark a decline in impulse purchasing—only 26% of Zs reported making impulse purchases often—and a move away from fast fashion. And, they are already being provided with resources designed to impart in them financial knowledge from a young age—something Ys were lacking while growing up. Time Inc. division Time for Kids recently introduced Your $, a magazine intended to teach financial literacy to fourth, fifth, and sixth graders that will be distributed monthly during the school year ...

Parenting In Partnership

... that marketing addresses the role of friends in young families as they are increasingly involved in daily family life. - Communal Parenting Resources - GOKIDParents often need help shuffling kids around to school, sports, lessons, and other events, and they rely on other parents and friends to help them do so. GoKid takes the headaches out of organizing carpools by tapping groups of parents in the same location to share the burden. Rather than relying on email chains and following up with reminders ...

Parental Advisory

... parents have an open dialog about decisions is because they’re used to having regular conversations throughout the day. Parents and their children are in constant contact, particularly starting in their tween years, when they typically get their first mobile devices (see Family Ties). Parents and kids are sharing moments of their days to which they normally would not have been privy. Along with sending Snapchats of simple moments such as the walk through the school hallway or having a video chat over ...

True To Self

... consistent version on all major platforms, with the exception perhaps being LinkedIn, where they are more business-focused—although that perception is also changing. As a recent college graduate in a focus group told us, “In school we were taught not to post anything that could be considered unprofessional since employers will check our profiles. But I told myself that I would never try to filter my content for an employer because I wouldn’t want to work somewhere that didn’t accept me for who I am ...

The Webfluencers

... strangers. YOUTUBE'S JAMES CAMERON: FREDDIE WONGWith a YouTube following of more than 6.5 million, filmmaker and competitive gamer Freddie Wong regularly racks up view counts in the multi-millions for each special-effect-loaded episode of his Web series “Video Game High School.” Fans of the show demonstrated their dedication last February, contributing more than $800K to a Kickstarter campaign to fund its second season. Taking note of the series’ impressive reach, automaker Dodge initiated a sponsorship ...

The Urge To Splurge

... the last year. Why These Splurges: Boomers are at a point in their lives where their children are either graduated and established in their adult lives or finishing up school, meaning that their households, their schedules, and to some extent, their finances, are freed up from the enormous responsibilities of actively raising kids. This recent freedom is coinciding with their cohort’s retirement, giving Boomers the opportunity to actively pursue the lifestyle—and incumbent purchases&mdash ...

BrandCon

... on hand to answer questions and educate attendees.Portland Gear Brand Camp  In summer 2017, Portland, Ore.-based outdoor brand Portland Gear hosted its first Brand Camp, a free event that high school and college students could apply to and learn about branding and entrepreneurship. The founder shared his experience, as did guest speakers, and students were tasked to design a product with a mock budget and present their results. Shell Make The Future Oil company Shell hosts a Make The ...

Global Gaming Trends

...  Fortnite player at 13 years old. The UK-born Gen Z recently signed with Team Secret to form its first Fortnite team. While his parents are supportive of his new career, Mongraal still has a gaming curfew and has to put down his controller after 9pm, which may be why his gaming hasn’t affected his grades in school. Mongraal has been an avid gamer since his tween years, starting around age 8 with Call of Duty.Daequan Recently signed to Team Solo Mid ...

Future Of Entertainment

... drawbacks of living in a digital world. Searching In the new film Searching, actor John Cho plays David Kim, the father of a 16-year-old girl who goes missing. His search takes him to his daughter’s social media pages where he begins to piece together clues about his daughter’s whereabouts. The film is told entirely on a computer screen.Eighth Grade Eighth Grade tells the story of Kayla, a 13-year-old student, as she navigates the highs and lows of her last year of middle school. Kayla uses YouTube to ...