Dream Team Mar 19, 2017 gaming play sports ... entry point to get involved and learn about the game, as well as improve one’s ability to join the conversation around sports in the workplace or at school, which is a reason why 26% of U.S. participants enjoy fantasy sports. For more experienced fans, participating in a league helps them continue to grow their expertise and gives them a constructive outlet to utilize the sports data widely available today (see Numbers Game). As one 34-year-old young woman told us in a focus group, “It heightens my ...
Parenting In Partnership Jun 18, 2016 family parenting children friends ... that marketing addresses the role of friends in young families as they are increasingly involved in daily family life. - Communal Parenting Resources - GOKIDParents often need help shuffling kids around to school, sports, lessons, and other events, and they rely on other parents and friends to help them do so. GoKid takes the headaches out of organizing carpools by tapping groups of parents in the same location to share the burden. Rather than relying on email chains and following up with reminders ...
Parental Advisory Jun 15, 2016 family parenting spending children ... parents have an open dialog about decisions is because they’re used to having regular conversations throughout the day. Parents and their children are in constant contact, particularly starting in their tween years, when they typically get their first mobile devices (see Family Ties). Parents and kids are sharing moments of their days to which they normally would not have been privy. Along with sending Snapchats of simple moments such as the walk through the school hallway or having a video chat over ...
The Webfluencers Dec 16, 2013 media & entertainment social media video ... strangers. YOUTUBE'S JAMES CAMERON: FREDDIE WONGWith a YouTube following of more than 6.5 million, filmmaker and competitive gamer Freddie Wong regularly racks up view counts in the multi-millions for each special-effect-loaded episode of his Web series “Video Game High School.” Fans of the show demonstrated their dedication last February, contributing more than $800K to a Kickstarter campaign to fund its second season. Taking note of the series’ impressive reach, automaker Dodge initiated a sponsorship ...
True To Self Sep 15, 2015 social life social media Brand Me On/Off ... consistent version on all major platforms, with the exception perhaps being LinkedIn, where they are more business-focused—although that perception is also changing. As a recent college graduate in a focus group told us, “In school we were taught not to post anything that could be considered unprofessional since employers will check our profiles. But I told myself that I would never try to filter my content for an employer because I wouldn’t want to work somewhere that didn’t accept me for who I am ...
Would You(th) Care For A Cause? Mar 20, 2020 ... , opioid epidemic) | Immigration | Disaster relief | Terrorism | National debt | Criminal justice reform (e.g., prison reform, police brutality) | Reproductive rights (e.g., abortion) | School integration | Other | None of the above YOUTH OUTLOOK ON BRANDS THAT TAKE A STANDThe majority of youth in both the U.S. and the UK agree that it’s important to know where a brand stands on social issues, with 58% of Ys and 51% of Zs in the U.S and 66% of Ys and 55% of Zs in the UK, saying this. But ...
BrandCon Mar 21, 2018 education marketing media & entertainment branding events ... on hand to answer questions and educate attendees.Portland Gear Brand Camp In summer 2017, Portland, Ore.-based outdoor brand Portland Gear hosted its first Brand Camp, a free event that high school and college students could apply to and learn about branding and entrepreneurship. The founder shared his experience, as did guest speakers, and students were tasked to design a product with a mock budget and present their results. Shell Make The Future Oil company Shell hosts a Make The ...
Top Takeaways for Digital Marketers Dec 20, 2013 marketing media & entertainment technology social media ... answers to educators and experts via real-time video Q&A. In response to the rising popularity of MOOCs, some brands have been offering their own versions of massive open online courses. Bank of America teamed up with Khan Academy to offer a series of courses on personal finance through the Better Money Habits microsite. In partnership with Skillshare, Levi’s opened The School of MakeOurMark, which features a collection of how-to videos on a range of creative skills. Google helped higher ...
The Urge To Splurge Mar 16, 2019 ... the last year. Why These Splurges: Boomers are at a point in their lives where their children are either graduated and established in their adult lives or finishing up school, meaning that their households, their schedules, and to some extent, their finances, are freed up from the enormous responsibilities of actively raising kids. This recent freedom is coinciding with their cohort’s retirement, giving Boomers the opportunity to actively pursue the lifestyle—and incumbent purchases&mdash ...
The Sexual Mehvolution Dec 04, 2015 global relationships technology sex ... to more pressing concerns, such as getting ahead at school and work, socializing with friends and family, and devoting energy to passion projects and hobbies. What’s more, growing up amid narratives that have focused on the unfavorable consequences of sex, like STDs and unwanted pregnancies, has made them more anxious about the act than were their predecessors. Recent concerns over consent are adding a new layer of stress, as are other factors unique to their generation. DIGITAL PORNUCOPIA ...