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Macrotrends

No New Friends

... system from their friends. Previous generations were more likely to seek support from spouses and one’s immediate family, who often lived close by; they didn’t have access to the vast network of people who are now available via cell phones, social media, and the internet. Notably, relying on friends to play such an important role in their lives requires a bigger commitment than friendship in the past. Young people know that there is responsibility involved in being someone’s friend, so they’re ...

Portraits Of A Generation

... about?Please select your top 5. Music | Gaming | Learning/education | Social media | TV shows | Movies | Cooking/food/ restaurants | Nature/the outdoors | Shopping | Fashion/style | Religion/spirituality | Reading | Health & wellness | Travel | Technology | Fitness | Art/design | Sports | Beauty/grooming | Volunteering | Digital culture (e.g., blogs, memes) | Politics & Social Causes | Science | News & Current Events | Live events (e.g., concerts, festivals, plays ...

Global Analog Trends

... reality television star Kendall Jenner and Korean pop star G-Dragon are contributing to the revival of film cameras. Jenner appeared on The Tonight Show with Jimmy Fallon and used her Contax T2 film camera to snap a picture of the host. The model turned fashion photographer has also shot magazine spreads on film. G-Dragon published an album to the Chinese social media platform Weibo entitled My T3 Life, which featured photographs he had taken on his Contax T3 film camera. For those who don’t possess a ...

Global TV Trends

... global youth saying they tend to obsess over their favorite TV shows, with this reaching four in 10 among young people in South Africa (43%) and China (42%). Fandoms are still holding strong, but global youth’s desire to become more deeply immersed in their favorite TV shows and extend the conversation is fueling the need for new digital spaces where they can discuss the ins and outs of the programs they’re watching.At one time, social media platforms such as Twitter and Facebook offered a solution ...

Public Funds

... Gen Ys are embracing transparency as it pertains to personal spending, which is influencing their purchasing decisions.Gen Ys, the indisputable pioneers of social media, have long used such platforms as a means of reflecting their personal tastes: a habit that’s become so widespread among all demographics as to now go unnoticed. Posting a photo of a coveted product or unique experience is an easy—not to mention, free—way of publicly declaring one’s identity (see Fauxsumerism ...

Tips From The Influencer Industry

... physical and digital. Increasingly, they are thinking less about how they can build their digital communities, and more about how they can leave a lasting impact on their real-life ones. It’s getting competitive on that front, and I welcome that.CASSANDRA: How are you seeing influencers standing out and winning attentionKINDRED: Some influencers who are standing out are taking their cues from successful activists who have learned how to use social media to community organize at scale. I’d argue that ...

Global Betterment Trends

... Unlike Gen Ys in the U.S. and UK, who are empowered by the possibilities of self-betterment, young people in China have grown pessimistic and hopeless about their personal growth as they struggle to find jobs, romantic partners, and happiness overall, according to Fortune. From this gloomy outlook, “Sang” culture has been born. Sang culture embraces the defeatism that Chinese youth are feeling and injects a sarcastic, ironic humor into pop culture via food and beverages, TV shows, and social media ...

Future Of Fashion & Retail

... natural alternatives to the polyester fabrics of yesteryear take fibers into the future. Meanwhile, companies are experimenting with smarter ways to harvest data from consumers via their clothing and purchase habits. Even the way consumers buy clothing is being reimagined by way of inventory-less stores that offer much more in terms of enjoyable and frictionless experience and apps or platforms that combine social media and commerce into a one stop shop. Retail is far from dead: it’s just being ...

Global Music Trends

... just hype by making a more relevant connection with fans than a post on social media. Like the growing number of Instagrammable museums, such activations are on the rise as places for young consumers to earn social cred by sharing photos of their visit, but even more importantly, to have a real life touchpoint with the music they listen to and enjoy.   Gorillaz The Gorillaz are experimenting with interactivity as well as virtual reality. Damon Albarn and Jamie Hewlett of the band teamed up ...

Peace Of Mind: The Guide To Gen Z Burnout

... that allows them to have downtime. ASMR videos number in the millions across social media platforms, and one particular trend called mukbang is helping modern youth relate food, and copious amounts of it, to comfort. This also manifests itself in their attitude toward eating fast food. As Zs have grown up connecting with fast food through entertainment, whether it be watching a Burger King mukbang or witnessing the Wendy’s Twitter persona start beef with other fast food personas, they’re likely to ...