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Macrotrends

Nesting & Resting

... themselves at home has become more important to them in recent years (65% of young women and 57% of young men). Nearly three-quarters of Trendsetters (74%) feel this way, indicating the importance is only poised to grow. Young people are increasingly spending on products and services that let them elevate body and mind in a relaxing sanctuary of one’s own, regarding it as an investment in their personal wellbeing. Moving forward, marketers have an opportunity to build brand loyalty through products ...

The Binge Method

... comprehensive musical legacy. And gamers are spending hours binge-viewing peers’ footage on broadcast sites like Twitch, in an effort to better learn the game at hand and enhance their own strategy. Some media industries are already responding to this binge mentality. Online-only content creators like Netflix were the first to release binge-ready seasons in full, but broadcast and cable networks have since adopted the same tactic by making full seasons of top series available to stream, and creating ...

Global Gaming Trends

... classic game show vibe with live streaming and mobile gaming. Occurring three times a day, the host reads a series of 12 multiple-choice questions and anyone who answers all 12 correctly walks away with a chunk of the prize.Loco Within a month of its launch, India-based Loco reached 20,000 active users without spending money on marketing. The live trivia game’s popularity has grown mostly by word of mouth and the draw of its host, Gaurav Kapur, known for hosting Premier League show ...

Set In (E)motion: The Guide to Gen Y Burnout

... leave this cohort feeling like they have to take matters into their own hands. These fears contribute to their overarching emotional burnout, which Ys mitigate with serious self-care. This explains why those in this group prioritize spending on their health and wellbeing, especially since they can’t guarantee that institutions such as the government will take care of them into the future, and because this is a tangible way for them to self-soothe their nebulous emotional burnout. That said, this ...

Food Fixation

... economic downturn. As a 14-year-old boy from NYC explained to us, food can be an equalizer among friends with varying spending power: “When you’re sitting around a table of food, you don’t have to feel bad, because everyone can afford to buy a plate of fries.” - Playing with Your Food - CAKEMIXChef Duff Goldman taps into Zs’ love of food-based activities through his bakery and DIY cake decorating studio, Cakemix, and his custom line of aesthetically bold baking supplies and kits with Gartner Studios ...

Dollars For Change

... relief efforts. There’s even a growing number of apps that make discovering causes and giving a small donation part of one’s regular routine, mimicking the ease with which they browse their social feeds and like a post to show their support. Technology has broken down the barriers for donating as causes come to consumers’ personal devices where they’re sharing information and spending money already.Technology has the ability not only to facilitate small donations, but also to track them. I love ...

The New Age

... . By spending time and money on their wellness now (see WELLth Investors), they are purposefully preparing for their inevitable seniority. Consequently, milestone birthdays are aging up, with 40 being “the new 30,” 50 being “the new 40,” etc. However, although young people are less concerned with the physical aspects of getting older than were those in the past, they are more acutely aware of the possibility of mental deterioration. In focus groups conducted for this report, the younger half of the ...

Green Rush

... marijuana use, and some (Alaska, Colorado, Oregon, and Washington) have even legalized possession—Gen Ys’ open-minded nature and tremendous spending power are highly influential factors in this shift. From marijuana delivery services to creative cannabis food and beverages, young entrepreneurs are leading the so-called Green Rush that is moving pot away from its patchouli-and-bongwater-soaked reputation and rebranding it as a legitimate, modern lifestyle product that offers benefits complementary to ...

Presence of Mind

... overload has made me seek out moments of silence and calm | I try to limit the number of emails and texts that I send to make it easier for others to manage the 'noise' in their lives COPING MECHANISMS Ys actively seek out moments of silence to deal with the pressure of their “always on” lifestyles. In fact, a majority of Ys and Trendsetters say that silence is a now a luxury. A large majority of Ys say that being able to have alone time each day is important to them and that they enjoy spending time ...

The Sexual Mehvolution

... —sex. In fact, young people may even be less sexually active than their parents. Today’s sexual revolution is currently more “meh” than magnificent, but thanks to Ys’ characteristic curiosity and optimism, better sex could soon be on the horizon. For many Ys, sex is less important than other concerns like getting ahead at work, spending quality times with friends and family, or devoting energy to passion projects and hobbies. Ys’ relative lack of lust may seem surprising given that signs of ...