Sports & Tech Mar 04, 2017 ... . young adults and 20% of those in the UK legally streaming content for free, while 16% in the U.S. and 15% in the UK stream content illegally. About two in 10 are paying for streaming services from sports leagues and cable providers. Trendsetters are more likely than young adults overall to pay to access sports content, and are also more likely to subscribe to cable or switch cable providers to get the sports content they want. Which of the following, if any, have you ever done in order to watch ...
Music Nov 22, 2016 ... satellite), and illegal downloads are also common ways young adults get their music. Trendsetters are far more likely than the general population of youth to get music through paid streaming services, purchasing CDs and records, live events, music discovery apps, and satellite radio, showing how passionate they are for this entertainment medium.In which of the following ways, if any, do you get music?Please select all that apply. Stream music for free | Music videos | Radio (not satellite ...
Media Mix Nov 26, 2016 ... youth have watched streaming videos and movies at home. Additionally, about half of youth in both countries have also listened to the radio, played video games, listened to streaming services, and watched a movie in the theater during this time period. Trendsetters are more likely than young adults overall to have done each activity in the past three months, with about eight in 10 having seen a movie in a movie theater during this span. Which of the following, if any, have you done in the past ...
Money, Finances, & Spending Mar 11, 2019 ... , energy drinks, juice, water) | Accessories not including shoes (e.g., wallet, jewelry) | Vehicles (e.g., cars, bikes) | Health/wellness (e.g., supplements, treatments) | Pet care | Household electronics (e.g., TV, microwave) | Sports/fitness (e.g., sports equipment, workout gear) | Traditional media (e.g., books, DVDs) | Travel (e.g., plane tickets, accommodations) | Digital media (e.g., ebooks, streaming services) | Home décor/furniture | Children's items (e.g ...
Playing House Aug 30, 2017 ... popularity.Which of the following, if any, do you have and use in your household?Please select all that apply. TV | Personal computer (e.g., not provided by school/work) | Video game console (e.g., PS4, Xbox) | Vehicle (e.g., car, truck, motorcycle) | Printer | Cable/satellite TV subscription | Coffee maker | Radio/CD player | Alarm clock (separate from your phone) | Exercise equipment (e.g., free weights, treadmill) | Set-top box/streaming device (e.g., Roku, Apple TV) | Smart appliance (e.g ...
Brands & Marketing Jun 05, 2019 ... ) | Nonalcoholic beverages (e.g., coffee, soda, energy drinks, juice, water) | Children's items (e.g., diapers, kids clothing) | Shoes | Beauty/grooming (e.g., hair care, makeup) | Health/wellness (e.g., supplements, treatments) | Tech and accessories (e.g., mobile device, headphones) | Digital media (e.g., ebooks, streaming services) | Household supplies (e.g., cleaning supplies, toilet paper) | Household electronics (e.g., TV, microwave) | Travel (e.g., plane tickets ...
In-Store Vs. Online Shopping Jun 11, 2019 ... , kids clothing) | Tech and accessories (e.g., mobile device, headphones) | Traditional media (e.g., books, DVDs) | Entertainment events/experiences (e.g. theater, concerts) | Travel (e.g., plane tickets, accommodations) | Digital media (e.g., ebooks, streaming services) IN-STORE SHOPPING BEHAVIORSWhich of the following, if any, do you do while shopping in a store?Please select all that apply. Use a coupon/discount code | Read online product reviews | Use my mobile phone to ...
Social Activities Nov 27, 2017 ... my home/their home | Play video games | Watch live TV | Listen to music at my/their home | Play physical games (e.g., board games) | Cook/bake | Exercise | Watch streaming entertainment | Shop online | Play sports | Browse social media | Listen to a podcast | None of these REGULARLY SCHEDULED PLANSSeven in 10 U.S. and UK Trendsetters make recurring plans with their friends, such as going to brunch every Sunday or taking advantage of Taco Tuesday weekly. Another six ...
Game Changers UK Fan Segmentation Mar 11, 2017 ... someone that I met through sports | Social aspects of sports are more important to me than the game/events themselves SPORTS & TECHAs is to be expected, Super Fans are more likely than other segments to have gone out of their way to get access to sports content when and where they want it, whether that be via apps on their phones, streaming services (legal or not-so-legal), or watching via a social network. Idealist Fans are more likely to stick to legal streaming and are among the least to use ...
Marketing & Advertising Nov 19, 2016 ... the following qualities, if any, appeal to you most?Please select all that apply. Humor | Great music | Short and sweet | Simple messages | Inspiring | Emotional connection | Educational | Showcases real people/real life | Styling/graphic design | Favorite celebrities/athletes | Bold and bright colors | Interactive | Shock value | Stunts or special effects 45% of U.S. and UK Trendsetters have clicked on an ad in a streaming video. ...