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Macrotrends

Eco-Exhibitionists

... it not only helps the environment, but is a cheaper alternative. Design-wise, there is quite a bit of attention directed at the ‘Green Home’ style, by which greenery covers walls of houses, or solar panels are used as an aesthetic choice. ALISTAIR, 19, AUSMoving forward, companies should keep the vanity of saving the world in mind when creating and marketing sustainable products or developing content that depicts the aspirational lifestyles of young adults, including the locations they call ...

Slow Web

... continued emergence of new platforms and tools that encourage meaningful creations of art, stories, music, design, film, and even businesses. SEARCH / DISCOVERYSearch engines, with their emphasis on speed, efficiency, and breadth of coverage, will always have a place and a purpose in users’ on- and offline lives. But the Slow Web emphasizes a different style of online discovery, whether users are shopping, sharing, or seeking inspiration. Instead of relying solely on practical searches, young consumers ...

CHANGEables

... ” fabric, into a sustainability style statement with her chic handbags. McCartney’s bags go for designer prices, compared to Anya Hindmarch’s now-infamous canvas tote emblazoned with “I’m Not A Plastic Bag,” which came with a price tag of $15. HONEST COMPANY Launched in 2011, Honest Company has celebrity in its DNA with Jessica Alba as one of its founders. The brand has turned mundane products, such as diapers, into items people like to be seen buying and don’t mind having their babies be seen ...

Stick It

... media marketing company RadiumOne to create custom digital stickers of its products. When editing pictures with RadiumOne’s Photo Effects tool, users can add stickers of their favorite Popchip flavors to photographs and share their customized photos with friends.To promote the Diane von Furstenberg Collection for GapKids and BabyGap, Aviary created custom stickers, photo frames, and filters that reflect the clothing’s safari style. Those using Aviary and its partner apps can decorate their photos ...

Major Dads

... father of three who has become the fatherhood world’s preeminent expert over the past decade, Mr. Dad is primarily a Q+A advice site for fathers. Brott also hosts Positive Parenting, a nationally syndicated weekly radio program, as well as “Ask Mr. Dad,” a nationally syndicated newspaper column. - VIRAL DADS - Several videos, from both the U.S. and the UK, in which dads style their daughters’ ponytails using a vacuum cleaner hose have become viral sensations. A single dad in Florida gained ...

Marketing Tips

... brand through challenges. Ford’s Escape The Room To make the traditional test drive more exciting, Ford transformed it into a giant Escape the Room-style game. Teams of four hopped in a Ford Escape SUV and used the car’s technology to solve puzzles to get out of multiple rooms in a space in NYC. More than 1,000 fans signed up to play the game, selling out pre-registration in less than 24 hours. Smart Spotting Tapping into the popularity of Pokémon Go, auto brand Smart USA employed a similar ...

Fauxsumerism

... , pinning, posting, or otherwise sharing images of products that they feel help to define their style. In short, they are able to express their personal taste through products and brands, without actually owning those with which they aesthetically associate (a phenomenon we first discussed in PostConsumption (Cassandra Report, Winter 2012). And being the first to “claim” a product as belonging to one’s unique aesthetic, and promote it in one’s social stream, further provides valuable social currency ...

The Real Story

... pouring out biographies aimed at a young audience (often these are slightly tamer versions of those that caught on in the adult world). We foresee more docu-style dramas and candid comedies making their way into kids’ entertainment. Documentaries themselves are also earning the interest of today’s young audience. Now seen as a hip, in-the-know form of edutainment, Zs appreciate being able to learn about the world while being entertained (Culture Counseling, Cassandra Report, Spring/Summer 2014 ...

Soloists

... feel more comfortable vacationing alone than ever before because they have tools to help them do so: there are apps to connect them with locals who can show them around, mobile translation products that help them when they don’t know the language, services that pair them with dinner partners, and chic hostels that let them share the cost of a room without suffering a style downgrade. In this way they’re able to explore and immerse themselves in new cultures without feeling like an outsider (see ...

Culture Counseling

... breaking down what different gigs entail and offering tips on how to enter each field. - Use quiz-style formats to guide their decision-making - To assist those with limited knowledge of the opera, the Met has launched a new Ticket Finder service that uses quizzes to match people with the perfect performance for their nascent interest.Job search engine Monster.com recently launched Project You, a microsite with character-driven questionnaires, which users take for self-discovery and to make career ...