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Macrotrends

Real Time+

... . Madewell took over Instagram with its first-ever online “flash mob.” The brand recruited employees, bloggers, and style editors to post pictures of their favorite jeans with the tags #denimmadewell and #flashtagram. For a moment, the stunt effectively plastered the site with the brand’s fashions. - BUILD A SENSE OF URGENCY - The UK National Lottery’s “Surprising Numbers” campaign targeted the country’s substantial population of rail commuters by creating ads in train terminals timed to display the ...

CHANGEables

... ” fabric, into a sustainability style statement with her chic handbags. McCartney’s bags go for designer prices, compared to Anya Hindmarch’s now-infamous canvas tote emblazoned with “I’m Not A Plastic Bag,” which came with a price tag of $15. HONEST COMPANY Launched in 2011, Honest Company has celebrity in its DNA with Jessica Alba as one of its founders. The brand has turned mundane products, such as diapers, into items people like to be seen buying and don’t mind having their babies be seen ...

Slow Web

... continued emergence of new platforms and tools that encourage meaningful creations of art, stories, music, design, film, and even businesses. SEARCH / DISCOVERYSearch engines, with their emphasis on speed, efficiency, and breadth of coverage, will always have a place and a purpose in users’ on- and offline lives. But the Slow Web emphasizes a different style of online discovery, whether users are shopping, sharing, or seeking inspiration. Instead of relying solely on practical searches, young consumers ...

Major Dads

... father of three who has become the fatherhood world’s preeminent expert over the past decade, Mr. Dad is primarily a Q+A advice site for fathers. Brott also hosts Positive Parenting, a nationally syndicated weekly radio program, as well as “Ask Mr. Dad,” a nationally syndicated newspaper column. - VIRAL DADS - Several videos, from both the U.S. and the UK, in which dads style their daughters’ ponytails using a vacuum cleaner hose have become viral sensations. A single dad in Florida gained ...

Marketing Tips

... brand through challenges. Ford’s Escape The Room To make the traditional test drive more exciting, Ford transformed it into a giant Escape the Room-style game. Teams of four hopped in a Ford Escape SUV and used the car’s technology to solve puzzles to get out of multiple rooms in a space in NYC. More than 1,000 fans signed up to play the game, selling out pre-registration in less than 24 hours. Smart Spotting Tapping into the popularity of Pokémon Go, auto brand Smart USA employed a similar ...

Stick It

... media marketing company RadiumOne to create custom digital stickers of its products. When editing pictures with RadiumOne’s Photo Effects tool, users can add stickers of their favorite Popchip flavors to photographs and share their customized photos with friends.To promote the Diane von Furstenberg Collection for GapKids and BabyGap, Aviary created custom stickers, photo frames, and filters that reflect the clothing’s safari style. Those using Aviary and its partner apps can decorate their photos ...

Life For Like

... . Similarly, influencers Valeria Hinojosa of @waterthruskin and Natalie Kay of @sustainablychic are bringing awareness to environmental issues that are specific to the fashion industry in order to inspire their followers to make more sustainable style choices. Such influencers are creating content that’s anchored to their values and beliefs in order to foster societal change and are subsequently gaining followers who align with their perspective of the world. To wit, eight in 10 young people in the U.S ...

Leagues Of Their Own

... property, consider including a sports component in the story around which to build future IRL games. As young people’s interest in non-traditional sports grows, they’ll be seeking team apparel and merch to show their interest in these games. Brands can help provide such, particularly as gear becomes a growing style. Young people are constantly in search of new experiences and view collecting such as an accomplishment. Brands should tap into this desire by giving young people the resources to engage ...

The Real Story

... pouring out biographies aimed at a young audience (often these are slightly tamer versions of those that caught on in the adult world). We foresee more docu-style dramas and candid comedies making their way into kids’ entertainment. Documentaries themselves are also earning the interest of today’s young audience. Now seen as a hip, in-the-know form of edutainment, Zs appreciate being able to learn about the world while being entertained (Culture Counseling, Cassandra Report, Spring/Summer 2014 ...