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Macrotrends

Gen Z State Of Mind

... academic success, but they feel that getting hands-on practice through real-world training is more relevant when preparing for the future. In previous decades, age often restricted youth from gaining high-level work experience, and therefore, education was the primary way to set oneself up for career success. Now, Zs’ technological access affords them greater ability than ever before to try their hand at different jobs from a young age.  Meanwhile, as technology makes learning an always-on pursuit ...

The Optimization Generation

... . The desire to be unburdened applies to Ys’ digital consumption as well, which is a relatively recent development in their relationship with technology. During the Recession, their minimalist habits were largely relegated to the physical world and tangible items; we saw opposite behaviors emerge in the digital realm (see Debt Crisis). To compensate for scaling back, Ys became digital hoarders—saving more books than they could possibly read on their Kindles, downloading a musician’s entire catalogue ...

Global Movie Trends

... -horror movie that revolves around a seemingly commonplace sci-fi fantasy that makes up for any narrative faults with full-bore gore. The story is centered around Grey Trace, a tech-skeptical man whose wife is murdered while he is left quadriplegic after a deadly car accident and mugging. Looking to exact brutal revenge, he accepts the spinal implantation of a computer chip called Stem that gives him superhuman strength. The film touches on bigger questions about our relationship with technology ...

Global Bytes

... INTERNET BABY - Earlier this year, mobile operator MTS Telecom commented on how young generations, as true digital natives, are advantaged because of their early exposure to technology. Its “Internet Baby” commercial, which quickly became the most viewed ad in India, depicts a newborn member of Gen Z who Googles how to cut his own umbilical cord, takes selfies with a maternity nurse, and maps his way out of the delivery room. While the ad has received its fair share of criticism as a terrifying ...

Hands On

... deliver consumer insights on individual shoppers directly to store staff, thereby allowing sales associates to offer more personal service and recommendations. Nordstrom is experimenting with mobile technology that delivers shopper profiles to salespeople as shoppers enter the store. Consumers can opt in to receive the resultant personalized attention by downloading a designated app. Burberry’s Customer 360 program invites shoppers to share their buying history and preferences digitally. The platform ...

Parental Advisory

... ’ authority. When it came time to raise their own children, Boomers rebelled against this notion and rewrote the rules, effectively “peerenting” their children and treating them like buddies. They put their children at the center of their world, getting down on their floor to play with them on their level and asking their opinions of purchases ranging from technology to family vacations. Now, as Gen Y is putting its own stamp on parenting, young mothers and fathers are once again reimagining the role of ...

Zconomy

... think of a purchase as a long-term investment. Most of my ‘investments’ are clothing, so because my style doesn’t change with trends, I buy things that I know will fit with my style for a long time. I also love investing in clothing because, unlike technology where after a couple years whatever you bought is old and boring, classy clothing stays equally cool or gets cooler as time goes on. PRIYA, 17, WAYs created the sharing economy as a way to address their own unique insecurities surrounding ...

Mixed Emotions

... others, be productive, and conduct my work to my own acceptable standard.KATIE, 25, ILThe contentious social and political climate of the world, the ubiquitous presence of technology, and the stresses piled on by one’s own friends has made non-physical aspects of health extremely important for modern youth; a third of young people in the U.S. and UK say that mental health has become more important to them in the past year, and it increases to 55% and 46% among Trendsetters, respectively. The news ...

Dollars For Change

... toll on them.Aside from the physical contribution, giving even a small amount of money to a cause or campaign ties that person to it and makes them feel as if they are a part of it. If someone feels they are a part of an effort, they will work harder to support and spread those ideas.MAGGIE, 22, TXMoreover, young consumers’ access to digital tools has significantly impacted the rise to micro donating. With technology enabling people to donate anytime and anywhere, the tendency to give a little here ...

Obstruction Of Injustice

... Card that offered a link to a browser extension that would temporarily remove all polarizing content—debates about Hillary Clinton and Donald Trump, for example—and replace it with polar content, such as penguins, polar bears, and narwhals. The extension aimed to help everyone “take a break from the things that divide us and just chill together” during the winter 2015 holiday season.About six in 10 young people believe technology companies have a responsibility to censor harassment ...