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Macrotrends

Marketing Tips

... , provide inviting environments in which young people can relax, whether or not a purchase is top of mind. Atmospheres that are comfortable with lounge-like spaces for people to hangout are captivating young consumers and engendering a deeper affinity for the brand, as it makes them feel at home, literally.  Sonos Unlike most technology retailers that simply place products on tables for people to play with, Sonos has taken a highly personal, immersive approach to positioning products in-store. The ...

Marketing Tips

... digital communications can help people form romantic relationships and feel closer to their partner, technology can also increase anxiety and misunderstandings (see The [DIS]connect). Today’s youth are the first generation to navigate digital dynamics when dating or in a relationship, and they often feel uncertain about this aspect of their love lives. Brands can leverage technology in ways that make it easier for people to interact with their partner, such as by providing audio or visuals to help ...

The Optimization Generation

... . The desire to be unburdened applies to Ys’ digital consumption as well, which is a relatively recent development in their relationship with technology. During the Recession, their minimalist habits were largely relegated to the physical world and tangible items; we saw opposite behaviors emerge in the digital realm (see Debt Crisis). To compensate for scaling back, Ys became digital hoarders—saving more books than they could possibly read on their Kindles, downloading a musician’s entire catalogue ...

Global Bytes

... INTERNET BABY - Earlier this year, mobile operator MTS Telecom commented on how young generations, as true digital natives, are advantaged because of their early exposure to technology. Its “Internet Baby” commercial, which quickly became the most viewed ad in India, depicts a newborn member of Gen Z who Googles how to cut his own umbilical cord, takes selfies with a maternity nurse, and maps his way out of the delivery room. While the ad has received its fair share of criticism as a terrifying ...

Mixed Emotions

... others, be productive, and conduct my work to my own acceptable standard.KATIE, 25, ILThe contentious social and political climate of the world, the ubiquitous presence of technology, and the stresses piled on by one’s own friends has made non-physical aspects of health extremely important for modern youth; a third of young people in the U.S. and UK say that mental health has become more important to them in the past year, and it increases to 55% and 46% among Trendsetters, respectively. The news ...

Parental Advisory

... ’ authority. When it came time to raise their own children, Boomers rebelled against this notion and rewrote the rules, effectively “peerenting” their children and treating them like buddies. They put their children at the center of their world, getting down on their floor to play with them on their level and asking their opinions of purchases ranging from technology to family vacations. Now, as Gen Y is putting its own stamp on parenting, young mothers and fathers are once again reimagining the role of ...

Global Music Trends

... music festival. New technology is finding ways to offer a more immersive feel for fans even when they aren’t attending in person, often by offering a VR component, whether it be for a music video or a full concert, to bring the sound to life. Ambisonic audio technology continues to be developed, which is a natural fit for music endeavors incorporating virtual reality, by allowing listeners to hear in 360 degrees. Even brands that aren’t known for their involvement in the music industry are ...

Hands On

... deliver consumer insights on individual shoppers directly to store staff, thereby allowing sales associates to offer more personal service and recommendations. Nordstrom is experimenting with mobile technology that delivers shopper profiles to salespeople as shoppers enter the store. Consumers can opt in to receive the resultant personalized attention by downloading a designated app. Burberry’s Customer 360 program invites shoppers to share their buying history and preferences digitally. The platform ...

Job Search Party

... more enjoyable. SASHA, 27, U.S.Personal connections aren’t the only way youth are finding jobs on social media, either, as more companies are reaching out through such channels; 32% of Trendsetters have sought out/applied to job postings on social media. An HR rep at hiring technology company Jobvite even told Quartz that “Instagram is the new LinkedIn.” However, as more companies start using this tactic, simply sharing a job post on Twitter or Facebook isn’t enough. Just as online shopping has ...

Dollars For Change

... toll on them.Aside from the physical contribution, giving even a small amount of money to a cause or campaign ties that person to it and makes them feel as if they are a part of it. If someone feels they are a part of an effort, they will work harder to support and spread those ideas.MAGGIE, 22, TXMoreover, young consumers’ access to digital tools has significantly impacted the rise to micro donating. With technology enabling people to donate anytime and anywhere, the tendency to give a little here ...