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Macrotrends

Marketing Tips

... donors can make tax-deductible contributions with all proceeds going to the U.S. Association of the UNHCR.Airbnb provided travel and housing credits (with an initial match of up to $200,000 total) to aid workers in the region and will match gifts from its users.Google created a matching donation fund of up to $5.5 million to aid the thousands of refugees fleeing Syria, the Middle East. and Africa. - 8. Propel social good forward. - Brands are typically focused on how a social ...

Best of Digital Marketing

... providing convenience, the intelligent tool creates a voice and persona behind the brand to provide a more meaningful customer service experience. To entice people to travel to the UK, tourism authority VisitBritain created a campaign featuring the sounds of the country. A video dubbed “The Sounds of GREAT Britain” lets users hear tea and milk being poured, a crowd at Wimbledon, and the noise of the Dartmouth Steam Train. Viewers can also create their own soundtrack of the country, revealing what they ...

Public Funds

... ). Increasingly, however, these same discerning consumers are not only vocalizing their opinions on and fondness for particular material goods and desirable experiences but also are becoming even more revealing in regard to their actual purchasing behaviors. Being transparent about one’s spending, including everything from clothing, media, and food to classes, nightlife, and travel, reflects one’s lifestyle in a manner that’s perceived as being the most honest version of self. Consequently, they are making ...

Social Studies

... invited users of the platform to submit their travel dreams, which Capital One tasked partner artists and illustrators to pictorialize in static images and animated GIFs. A #BucketList hashtag extended the effort to Facebook and Twitter. INTRODUCE NEW PRODUCTSClub Monaco debuted its fall lookbook, which starred eight popular Tumblr bloggers as models, on Tumblr. The images could be downloaded, reblogged, pinned, and shared to Facebook or Twitter, and once the looks were made available in stores, all ...

Need For Speed

... ), and making online purchasing truly a task that can be achieved at the click of a button. While shopping is an area greatly in need of reimagining to present fewer obstacles and a more frictionless consumer experience, brands across all verticals need to take similar approaches in the way that they create efficiencies for consumers, save them time, and remove pain points. For instance, brands in the travel, finance, and live entertainment spaces can gain inspiration from these retailers to help ...

Digital Wellbeing Movement

... technology, particularly when it comes to their mental focus and emotional wellbeing. It comes as no surprise that digital wellness is the next frontier of the wellness movement given young people’s drive for health and self-improvement and their tendency to seek wellness in every area of their lives, from entertainment to travel and now tech. And while technology has become a source of problems, it can also be part of the solution, with 28% of young people in the U.S. and 24% in the UK having used ...

Feedback Loop

... platforms that invite Zs’ perspectives. For example, Marriott already enables this with its Travel Brilliantly program, in which consumers can submit ideas for how the hotel should innovate, vote on suggestions, and discuss entries with each other. Having a dedicated space for your brand to receive consumer feedback and thoughts for improvement helps prevent this strategic information from getting lost in the shuffle. I like to give feedback to brands because I feel that I’m helping them improve so that ...

Global Art & Design Trends

...  Happy Place is designed to bring joy and shareworthy fodder to LA, the forthcoming experience Happy-Go Lucky will attempt to do the same in NYC. The multi-sensory exhibit produced by Sunnyhues Entertainment is filled with bright colors, aromas, music, and treats that encourage happiness and transport attendees on a journey through eight thematic rooms. Visitors can travel through a diamond room resembling a kaleidoscope containing mirrored crystals, a pink beach room ...

Tech Truths

... at their fingertips to perform tasks, such as getting directions or booking travel, so while they often use tech now for these purposes because they can, it's not unheard of to them to do so without tech having done so most of their lives. To that end, Xers are the most likely of all generations to say that tech makes their life easier (81% in the UK and 77% in the U.S. feel this way). This is fitting because they can compare tasks that can be done with tech nowadays to when they were done ...

Play The Game

... as schools scale back on their athletic programs, and it’s creating a drastic domino effect. Youth are looking outside of school to play, but private leagues tend to be more restrictive in terms of the skill level, cost, and time required. Young people may not have the experience to play on such teams if they’re not learning how to play sports through school in the first place, and the funds and resources to travel for games can take a significant toll on their families. Additionally, if young ...