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Macrotrends

Reality Bites

... even at the movies (though it may earn them glares), but not so when a headset obstructs their view.I always think of Disney World. For example, the Back to the Future ride is a staple there, and it’s in VR. Video games like boxing and other physical sports would be cool in VR. Maybe even a Real World type of show or game that places the viewer in the middle.SABRINA, 34, TXThe obstructive nature of headsets doesn’t just prevent youth from multitasking, it also stops them from an even more ...

Global Fashion & Style Trends

... garment with a feeling of haute couture creation. Rossi & Rei’s founder feels passionate about highlighting the human-to-human luxury that characterizes the startup’s ethos, which is seen on the brand’s online platform where they celebrate each artisan’s inspiration and process with a bio, video, and landing page for their products. Known Supply “Do you know who made your shirt?” is the question Known Supply asks consumers to consider. The Fair Trade and human-centered brand reinforces ...

Through the Looking Glass

... headlines when she outfitted her runway models in the device, and also used it to create a short video about the show itself. - BRANDED GLASS APPS AND UTILITIES - Sherwin Williams’ ColorSnapGlass allows consumers to transform the colors of everyday items into paint colors with a simple wink or voice command. The app sends Glass photos to a Sherwin Williams computer server that matches each photo’s primary and complementary colors with Sherwin Williams’ 1,500 color options. Digital swatches are then ...

Short Life

... SNAPCHAT MARKETING Snapchat differentiates itself from its fellow social media platforms by offering a no-filter zone with a built-in element of user anticipation. The fleeting nature of all content shared across Snapchat, whether in the form of a 24-hour “story” or a 10-second video or pic, inspires a level of suspense that Facebook, Twitter, and Instagram can’t match. Marketers are taking note. Some have already flocked to the platform, where they’re sharing stories, staging flash sales and contests ...

Purposeful Pop

... ; he’s proud to be considered a troublesome person in the face of social, governmental, and corruption issues. As more musicians in Nigeria use their music for political commentary, R&B artist Innocent Idibia, known as Tuface, recently announced his intentions to run for public office. In the U.S., pop star Justin Timberlake’s music video for “Supplies” shows a seemingly futuristic, dystopian cityscape, yet all of the footage on the TVs Timberlake watches features present day problems, including ...

Cultural Diplomats

... allowed them to form independent opinions about the world much sooner in life than youth from previous generations, whose information was filtered mainly through parents and teachers. GYs’ radical openness was then further amplified by more recent technological advancements that made it possible for them to communicate with foreign peers on a personal level. Social media, video chatting services, language translation tools, and online games all served as conduits to a collective global consciousness ...

Digital Wellbeing Movement

... players such as Jane McGonigal, an American game designer on a mission to increase the hours people engage in online gaming. Young people share this outlook, seeing gaming as an edifying pursuit rather than a destructive one. This attitude towards gaming can be attributed to the fact that many Ys and younger Xs played video games during their childhood and are less worried about their children consuming this form of entertainment. Y parents are even hiring Fornite coaches for their children in the ...

The Omniculturals

... demonstrating how loved its product is around the world. The global campaign showcases crowdsourced stories—in the form of text, photo, and video—from Nutella fans worldwide.When Doritos decided to move from country-specific marketing to a global initiative, it overhauled its image to be more consistent in its packaging and logo across the 37 countries where the chips are sold. The brand sees its new “For The Bold” messaging as “our way of connecting these [Doritos] fans worldwide.”For the international ...

Gen Z State Of Mind

... of friends. This preference is evident in the online realm, as Zs are beginning to move away from the vast networks that Ys sought and embrace more close-knit spaces, such as using Snapchat more than Facebook and Houseparty over unlimited group video chats. Friends will still play an important role in their lives, but brands need to recognize that their socializing is happening in smaller and more private pockets, and they’re less dependent on friends and more self-assured.Zs’ ownership ...

Global Culture Marketing Tips

...  WePresent.Budweiser Budweiser is highlighting its connection to music history in a campaign called Tagwords. Currently running in Brazil, the campaign features outdoor and print advertisements as well as a video spot that urge people to Google specific search terms. The Google searches will bring up images of iconic musicians with Budweiser beer. For example, searching “1965 poolside Florida Budweiser” will yield an image of Mick Jagger of the Rolling Stones drinking a Budweiser on a ...