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Macrotrends

Work In Progress

... such productive meandering thanks to sandbox video games (such as Minecraft), whose purpose is exploration and creative expression instead of leveling up. Likewise, their parents have encouraged them to think outside the box and to take the initiative to develop in their own way. As a result, Zs see the future as equally malleable and relish the opportunity to continually try new things and reevaluate their goals as they craft their place in the world. Seeing their lives as perpetual works in ...

Purposeful Pop

... ; he’s proud to be considered a troublesome person in the face of social, governmental, and corruption issues. As more musicians in Nigeria use their music for political commentary, R&B artist Innocent Idibia, known as Tuface, recently announced his intentions to run for public office. In the U.S., pop star Justin Timberlake’s music video for “Supplies” shows a seemingly futuristic, dystopian cityscape, yet all of the footage on the TVs Timberlake watches features present day problems, including ...

Digital Wellbeing Movement

... players such as Jane McGonigal, an American game designer on a mission to increase the hours people engage in online gaming. Young people share this outlook, seeing gaming as an edifying pursuit rather than a destructive one. This attitude towards gaming can be attributed to the fact that many Ys and younger Xs played video games during their childhood and are less worried about their children consuming this form of entertainment. Y parents are even hiring Fornite coaches for their children in the ...

Top Takeaways for Digital Marketers

... half consider their online identity to be “intellectual.” Brands should anticipate this desire for educational content, and think of themselves as potential teachers. Help consumers to expand their base of knowledge, learn new skills, and further their personal development by offering open workshops, sharing video tutorials, proposing creative challenges, or even hosting more traditional lectures and courses. Google Helpouts is a marketplace for learning that connects users in need of help or ...

Global Culture Marketing Tips

...  WePresent.Budweiser Budweiser is highlighting its connection to music history in a campaign called Tagwords. Currently running in Brazil, the campaign features outdoor and print advertisements as well as a video spot that urge people to Google specific search terms. The Google searches will bring up images of iconic musicians with Budweiser beer. For example, searching “1965 poolside Florida Budweiser” will yield an image of Mick Jagger of the Rolling Stones drinking a Budweiser on a ...

Gen Z State Of Mind

... of friends. This preference is evident in the online realm, as Zs are beginning to move away from the vast networks that Ys sought and embrace more close-knit spaces, such as using Snapchat more than Facebook and Houseparty over unlimited group video chats. Friends will still play an important role in their lives, but brands need to recognize that their socializing is happening in smaller and more private pockets, and they’re less dependent on friends and more self-assured.Zs’ ownership ...

Through the Looking Glass

... headlines when she outfitted her runway models in the device, and also used it to create a short video about the show itself. - BRANDED GLASS APPS AND UTILITIES - Sherwin Williams’ ColorSnapGlass allows consumers to transform the colors of everyday items into paint colors with a simple wink or voice command. The app sends Glass photos to a Sherwin Williams computer server that matches each photo’s primary and complementary colors with Sherwin Williams’ 1,500 color options. Digital swatches are then ...

Short Life

... SNAPCHAT MARKETING Snapchat differentiates itself from its fellow social media platforms by offering a no-filter zone with a built-in element of user anticipation. The fleeting nature of all content shared across Snapchat, whether in the form of a 24-hour “story” or a 10-second video or pic, inspires a level of suspense that Facebook, Twitter, and Instagram can’t match. Marketers are taking note. Some have already flocked to the platform, where they’re sharing stories, staging flash sales and contests ...

Cultural Diplomats

... allowed them to form independent opinions about the world much sooner in life than youth from previous generations, whose information was filtered mainly through parents and teachers. GYs’ radical openness was then further amplified by more recent technological advancements that made it possible for them to communicate with foreign peers on a personal level. Social media, video chatting services, language translation tools, and online games all served as conduits to a collective global consciousness ...

Side Buy Side

... / technology | Food/ Beverages (non-alcoholic) | Clothes/accessories | Video games | Travel | Health/ fitness | Beauty/ grooming products | Alcohol | Footwear | Vehicles/ rideshare | Home goods/ home care | Pets/petcare FOLLOWING FRIENDSAs far as brands are concerned, youth may take a leap if their friends do. One in three U.S. youth and one in four UK youth have tried a new brand because a friend told them to, and on the flip side, one in 10 young people in the U.S. and UK have stopped using a ...