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Macrotrends

First Glocals

... via the now-mainstream fetishization of all things artisanal and local. These qualities apply to any products and concepts that are unique to their place of origin or otherwise tied to local tradition or methodology. Moreover, glocalism has yielded the esteemed “hyper-local” trend, as embodied by Rene Redzepi’s Noma, where ingredients are sourced within a 100-kilometer radius of the restaurant’s setting in Copenhagen. Today’s young consumers expect to know the exact provenance of the products they ...

Robot Relations

... further still. Smart devices are becoming part of the family, and Zs are using them not only for tactical tasks like doing their math homework or ordering toys and cookies without their parents’ knowledge but also emotional ones like mediating arguments or entertaining friends. This is making A.I.-powered devices like Echo and Google Home feel humanlike to Zs, who regard them as family pets of sorts—just more wise than furry. While such shifts might spark alarm in luddites, kids aren’t concerned ...

R&R (Rest & Replay)

... -relieving entertainment that's come to be known as the satisfying video genre. This category refers to ordinary items that are visually pleasing and relax viewers, often shown as a repetitive task or in a perfect pattern. As of late February 2018, there were over one million posts with the hashtag #satisfyingvideos on Instagram. Videos of food being sliced have been particular popular, and most recently, soap cutting videos are gaining much momentum. In an era in which much of people's news feeds are ...

Would You(th) Care For A Cause?

... consumers—to recycle, to eat locally, to buy a blouse made of organic cotton instead of polyester—will not change the world.” Wicke uses this quote to make her point that conscious consumerism is a mere distraction from the real issues at hand. To Wicke, this includes working to dismantle the incentives that keep companies reliant on unsustainable business models, instead of feeling good about oneself for buying into change.Our data shows that Zs aren’t all-or-nothing champions of social or ...

Cease & Assist

... this problem and offer assistance with choices and curated selections and even occasionally make decisions for them. This signals an important shift in consumer behavior, where it’s becoming more desirable for brands to provide fewer options and tailor recommendations to each consumer to alleviate hassles of decision-making.It can definitely be overwhelming when given so many selections whether online or in-store. Sometimes it will cause me not to purchase anything because it is just too ...

Public Funds

... , whether it be an exorbitantly priced Uber ride or a luxurious dinner with friends, even going so far as to photograph receipts from extravagant experiences and share them on social media. Though this willingness to put forth a dollar amount is primarily occurring around experiences, it’s certainly contributing to the new transparency around sharing products on which they’ve spent considerable money. As they strive to put forth more authentic portrayals of themselves online (see True to Self), being ...

Culture Spotlight On China

... , immigrants or students studying abroad sending products back home, main player fueling grey market for China’s online luxury goods. Shanzhai: Designer who redesigns a popular fashion item to create a similar, counterfeit item; they run all their business through social media. Tuhao: Someone who became rich overnight; they like to show off their wealth with blingy purchases and extravagance. Sheng Nv: Term meaning “left-over,” as it’s culturally expected of women to marry by 27, and if they don’t, they ...

Over The Influence

... of the tech platforms have a black box of algorithms that control who sees what post and when. It's not something they're transparent about, so when influencers see their posts take a nosedive, the first question is often: what changed with the algorithm? This summer, a number of agencies and influencers complained that Instagram engagement had dramatically dropped, with some people questioning whether Instagram was curtailing organic reach in order to push its own ads. Algorithmic shifts are a ...

Culture Spotlight On Australia

... Kassell and Stanislava Pinchuk have also been extremely popular. Being able to put a personal twist on an item gives shoppers a sense of ownership and self-expression. Most of these personalization brands are primarily based online; most consumers are used to the delayed gratification that comes with online shopping and don’t mind waiting the extra week or so to receive a product that they feel they have had a part in designing. Sci-Fi Surge: A Genre To WatchAustralia has recently been ...

On/Off

... across the US, where shoppers can schedule appointments to try before they buy with the help of expert sales associates. Video: Learn more about how Bonobos' guideshops work.NORDSTROM'S BLUE NILE SHOWROOMSNordstrom rented out space adjacent to its own in-store Wedding Suite to online bridal jewelry company Blue Nile. Though prospective ring shoppers couldn’t make purchases there, they could try on the brand’s full line of engagement and wedding options before placing orders online.BLANK LABELCustom ...