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Dress To Thrill

... Young people are seeking opportunities to elevate outings by participating in themed events where they can dress up in costume with friends.Instead of turning to cufflinks and high heels to transform a daytime look to a nighttime ensemble, young adults are shifting the dress code for many of their socializing activities from dressy to dressing up—they’re seeking themed nights out that allow them to express their creativity through their outfits. Approximately six in 10 youth, including 73 ...

Duty Free

... own opinions, navigate sales lingo, and learn to trust their instincts about what was best for them. Gen Y, on the other hand, is Duty Free, entering adulthood at a time in which the technology in their pockets and the people in their lives are always on hand and ready to help them out, drastically reducing or even eliminating any such need for self-reliance. As a result, their decision-making processes and paths to purchase are radically different from those of adults who went before them. The ...

Reality Bites

... cost of a headset for most consumers. It’s not unlike the challenges that radio or TV first faced when entering the consumer market—if people have to buy something entirely new, it will take longer to catch on, especially if there’s not a landmark piece of content enticing them to buy it. While the content available for VR is improving, it’s mostly still one-off stories, not dynamic narratives like those created by entertainment powerhouses for traditional media channels. To prepare for ...

Future Of Food & Beverage

... personalized food choices. dishq recently closed a pre-seed funding round to enable their plans for rapid expansion. FlavorWiki Flavorwiki is an online platform that allows teams across the food industry to create studies that capture consumer insights around taste. Consumers take surveys via their smartphone and a machine learning algorithm processes the responses into sensory profiles that are shared back to the survey creators, which can then support initiatives like flavor reformulations.Johnnie ...

(Ana)logging Off

... % of UK youth enjoy tactile experiences when it comes to media, with Trendsetters enjoying this even more than young adults overall. These physical entertainment options carry with them a cultural cachet that their digital equivalents have yet to rival. Though we don’t anticipate the decline of digital anytime soon, moving forward, it will be critical for marketers to supplement their online media offerings with physical ones that enable them to engage with youth and Trendsetters who are ...

Flair and Balanced

... know online. Having more diverse social networks means that, simply by passively scanning their feeds, today’s youth are being exposed to an increasingly vast range of opinions that help them become more informed, well-rounded citizens.I try to avoid biased news sources as best as I can. I utilize the CNN app and occasionally watch the nightly news on ABC/NBC. I avoid biased sources such as FOX news and MSNBC. I also use social media pretty heavily. Maggie, 22, TXThough the act of ...

Bot or Not

... .”However, the benefits of bots don’t necessarily make them a silver bullet for customer service. As TechCrunch pointed out, an inarticulate consumer is going to be just as vague over chat, making it difficult for a bot to resolve their issue. Likewise, in the instances in which customers interface with an actual salesperson, a rep that’s having a bad day is going to be just as inflexible and cold via chat. The inherent neutrality of bots should, in theory, make them ideal substitutes for such ...

BrandCon

... people behind it. Hosting a BrandCon would allow companies to show that they care about individuals beyond amassing sales; through such an experience, brands can demonstrate that they're an educational and professional resource that helps people learn new information and skills, and ultimately better themselves. Meanwhile, youth have come to prize Community > Commerce and are drawn to brands that create such a culture of connectedness. Brands can embody this value by bringing people together for ...

Innovation Halo

... , granting its employees and members access to coding classes online and in-person, so that they could expand their knowledge and skill sets.2017: Rise By We Moving beyond the fitness classes offered at several of its NYC locations, WeWork has expanded further into exercise and wellness with Rise by We. WeWork members and non-members can sign up for fitness classes and spa offerings.2017: WeWork Creators Awards To recognize and reward innovative ideas and businesses around the world, WeWork launched the ...

The Sexual Mehvolution

... Pornography consumption has come a long way since the days of sneaking Playboys and scrambled Cinemax. Ys are the first generation to come of age with the ability to access a cornucopia of sexual scenarios via the Internet, making porn an easy (though perhaps unwarranted) scapegoat for their current sexual frustrations. 54% of global youth report having watched it, including 64% in the U.S., where viewership is second only to Brazil (67%). For many, explicit online content marks some of their earliest ...