Control Center 21+ Mar 25, 2018 health & wellness technology quantified self ... thinking versus feeling. It's been around for 60 years but has seen a massive resurgence lately, especially among Millennials. The Enneagram of Personality, which categorizes people into nine personality types, has also become newly popular, especially among young generations. In fact, Facebook IQ found that since January 2016, online talk about the Enneagram of Personality and Myers-Briggs Type Indicator have shot up significantly.These personality tests are even being used as a career tool. The Muse ...
A Defining Moment Mar 24, 2020 ... . Some feel that brands are in a unique position to take a leadership role to help educate, inform and protect the public. (This role of education is further explored in Alternative Education.) Others, however, feel that brands do not have a place in the dialogue.“The brands that I consume are not experts, scientists, or doctors. Therefore, there is no reason for me to hear from them about this.”COHNER, 22, AL“I want everyone to promote kindness towards one another and encourage [each other] to help ...
Betterment Marketing Tips Mar 11, 2018 education health & wellness fitness mindfulness online learning ... Best-in-class examples for engaging with young consumers around betterment.As young people increasingly spend their time and money on self-improvement, brands across all categories will need to help them in their efforts to continually progress and grow. In fact, six in 10 young people in the U.S. and UK, as well as three-quarters of Trendsetters in both countries, believe that in the future, all brands will need a self-improvement component. These examples can provide inspiration for how to ...
Glutton Goals Jun 14, 2017 food & beverage gen z body image social media soda ... -demand delivery service Postmates to frantically order Cinnamon Toast Crunch, while others described rushed trips to 7-Eleven after school to buy processed snacks. In the past, a teen might have rebelled against a parent who didn’t let them have junk food in the house by gulping down soda and chips in their dorm as soon as they gained independence, but for Zs, there’s less need for revolt. Since they’re highly educated about food and beverages, their parents turn to them for input on grocery shopping ...
The Parent Trap Jun 11, 2016 family parenting dads moms ... , it’s easy to fall into The Parent Trap, in which one feels pressure to keep up with the latest techniques, research, and items in order to be a good mom or dad. Consuming the abundance of tips and tools takes significant time and money, and often causes frustration since it’s hard to know what’s actually important in raising kids. Of late, a growing number of young parents have incited a backlash; they refuse to be bogged down or participate in the culture of overconsumption. Many are beginning to ...
Show Me Love Dec 09, 2015 relationships spending love ... Young people are prioritizing their relationships with themselves and expect brands to reflect this as an essential form of love. Most brands think of romance as between two people, but there’s another type of love affair that’s highly resonant among modern global youth: love of oneself. This introspective romance has never been as prominent or prioritized as it is today, a shift that’s somewhat driven by young people’s use of social media to acknowledge and reflect who they are. However ...
Global Home & Away Trends Dec 03, 2018 ... . Beijing’s co-living developments strengthen the city’s sluggish real estate rental market, while similar projects in Singapore play up the “Millennial-designed, Millennial-managed” aspect to compete with the affordable public housing market, which houses a large portion of the city’s population. - South Africa: Rise of Coding Clubs - Just as young people in the U.S. and UK are increasingly going out of their way to obtain community, joining clubs and organizations in order to feel a sense of belonging ...
Mind The Gap Jun 16, 2016 family gender parenting activism children ... confused when she asked him if the phrase “throw like a girl” meant anything to him (it didn’t). However, in order to reach such a state of equality, parents are starting to rethink best practices. Whereas previous generations may have taken a “we aren’t going to talk about it” approach so as not to influence children’s perceptions, Y parents are starting to realize that they may actually need to make children aware of particular gender nuances. By starting the conversation relatively early, parents ...
Feedback Loop Mar 06, 2015 gen z hobbies social media ... Zs value getting critical, honest feedback in order to continually improve, and they also feel an obligation to share their opinions with other people and brands. The act of giving and receiving feedback is ingrained in Gen Zs’ daily lives. Having grown up online, they’ve hardly known a time in which they couldn’t instantly receive the opinions of friends and strangers via comments, likes, retweets, and favorites, and provide their own perspectives in return. The open response cycle of the web ...
Social By Design Mar 08, 2016 design collaborative consumption coworking spaces politics NOwners ... bartering. Even though these companies are actually capitalist, they promote socialist principles by making people more comfortable with sharing with strangers, a concept that would have felt foreign in the past. Young people have long felt at ease sharing files and content online, and now their comfort with sharing physical items is catching up with that of digital sharing. Many of the apps upon which such services are founded require a critical mass in order to be effective. The more people ...
