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Gender Trends

... , each $75 monthly box is filled with only full-sized artisanal items—no sample sizes here. Expect innovative eats such as iced coffee concentrate, Norwegian reindeer jerky, and maple syrup-infused bourbon. Each box adheres to a theme, such as Born in the USA or Into the Wild, and includes five-to-six related products. An accompanying description sheet explains the history of each item, reasons it was selected, and recipe suggestions; additional recipes can be found on the company’s website. Each ...

Membership Drive

... , as opposed to subscription box services that deliver surprise products that may or may not be of use or interest. This, compounded with the fact that most are in line with modern youth’s penchant for collecting noteworthy experiences, leads us to expect a move away from subscription programs towards membership programs. Whereas a subscription box may deliver a new type of coffee grounds every month, a membership program like CUPS allows users to visit a new coffee shop every day, thereby enjoying ...

Tricks Of The Trade-Off

... to emphasize humanity whenever possible, and if brands are offering digital enhancements, they need to consider how they're still creating emotional benefits.INDIVIDUAL VS. COMMUNITY Increasingly, technology is making life easier for the individual, letting people determine when they want to do something that best benefits them, such as when to watch a show or shop, yet this often means sacrificing the communal element obtained by doing something at the same time, or even in the same place, as ...

Job Search Party

... more enjoyable. SASHA, 27, U.S.Personal connections aren’t the only way youth are finding jobs on social media, either, as more companies are reaching out through such channels; 32% of Trendsetters have sought out/applied to job postings on social media. An HR rep at hiring technology company Jobvite even told Quartz that “Instagram is the new LinkedIn.” However, as more companies start using this tactic, simply sharing a job post on Twitter or Facebook isn’t enough. Just as online shopping has ...

Total Recall

... Apps and tools are supplementing Ys' and Zs' memories, leveraging their digital footprint to remind them of past experiences and helping them savor moments.Young consumers’ tendency to track their every activity, idea, and emotion online has resulted in the inadvertent creation of a personal, historical online archive: a store of digital memory. As we discussed in our Past Presence macro trend (Cassandra, Winter 2012), the existence of this digital memory, and the ease with which young people ...

Parenting Out Loud

... filtering parenthood into the most positive moments has become so pronounced among young parents that it’s even shaping how many interact with their children: more than one in 10 parents in the U.S. and UK say they choose certain activities to do with their child based on how sharable they will be on social media. Additionally, more than one in 10 parents also acknowledge that when choosing or purchasing clothes for their child, they think about how they will look in photos that they post online."I ...

True To Self

... interaction is via social media, they want their true personalities to shine through in order to forge more meaningful connections. This applies both to the people they know in real life and those with whom they have eLationships. They reason that, even if they never meet an online friend in the real world, they want that person to have a genuine sense of who they are. Plus, those they do know in real life will expect their online and offline personas to match. No one wants to be the person who’s effusive ...

Eco-Exhibitionists

... -friendliness but not representative of mainstream attitudes or income brackets. Fast-forward to today and sustainability is no longer a niche lifestyle but an ingrained part of life for youth. They regard renewable resources like solar, wind, geothermal, hydropower, and other forms of sustainable energy as the way of the future. Youth are gravitating towards such offerings and the products powered by them not only for the money it saves them but also for the cultural cachet they get from being associated ...

Mind the Store

... , fitness-focused malls, and stress-free service. In the aftermath of the recession, as foot traffic in stores declined and brick-and-mortar shops faced increased competition from online retailers, many brands began to realize that luring young consumers through their doors would require nontraditional tactics. They hired in-store DJs, hosted cocktail parties, and filled the air with pervasive scents in order to create an energetic atmosphere that countered the country’s gloomy economic vibe. But now ...

Home & Away Marketing Tips

... specific place, as well as highlight the unique attributes of different cities and states in a way that helps consumers deepen their sense of connection to the past, present, and future places they live. Foot Locker x Nike In partnership with Foot Locker, Nike recently debuted an exclusive “Home and Away” collection, with each shoe sporting a specific “Home” or “Away” colorway, that celebrates sneaker culture in Atlanta, Houston, and Miami—cities that are known for their active streetwear scenes ...