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Macrotrends

Anti-Social Media

... brands, calling their credibility into question and leading to the rise of micro-influencers and friends, as they feel more credible and reliable—not just a billboard for brands (see Side Buy Side). Per Forbes, multiple companies have found them to elicit better engagement than those with a massive following. To young consumers, micro-influencers feel more “real” and more like friends, which helps explain their success. In a new frontier where the number of followers a person has or the amount ...

Hands On

... Young consumers expect thoughtful, personalized customer service with a human touch.Younger generations, having grown accustomed to the independence that online shopping affords, are sometimes turned off by the hovering presence of sales associates. But that’s not to say that they don’t want access to help on their own terms, as demonstrated by the increasing number of consumers who use Twitter as their primary customer service tool. Gen Y and Z shoppers not only seek a 24/7 line of ...

Community > Commerce

... screen.You'll see this theme of Community > Commerce in the macrotrends that follow, showing the various ways in which this is impacting the modern retail landscape, including how youth engage with brands and each other around this concept and how brands interact with other brands to promote community in their culture. Namely, at a time when people can buy anything online, they’re choosing to see What’s In Store because physical retail environments allow them to obtain the greatest sense of connection ...

Self Made Marketing Tips

... Mission" features footage shot by Booking.com staff using GoPro cameras after the company encouraged its 14,000 employees to document their year of travel. The creation helps viewers see the personality and humanity of the company through real stories of people who reflect the passion for the brand. Delta Earlier this year, Delta thanked its 80,000 employees by naming them all during a 50-hour Facebook Live event. Employees could visit a microsite to find out when their name would be read and by ...

Extracurriculars

... push marketing messages, these brands are providing content platforms to help educate and inspire consumers on the topics that matter to them. Acorns Micro-investing app Acorns’ online magazine, Grow, is on a mission to educate consumers about their money. Its team of 20-something financial journalist contributors has seen about 5 million visitors since it launched last year, converting readers to Acorns users and providing an alternative revenue stream for the brand.Apple Apple recently launched a ...

High Society

... measures don’t make magic mushrooms and other natural psychedelics legal outright, it means that police cannot impose criminal penalties for using and possessing these types of drugs. That said, under both measures, the distribution and sale of shrooms is still a crime.MycoMeditationsMycoMeditations offers clients the chance to take a 7- or 10-day retreat where the only activity is tripping via psychedelic mushrooms. The retreat takes place in Jamaica, where psilocybin is legal. To ensure safety and ...

Marketing Tips

... revealing that the featured individuals are in LGBT relationships with their love being as important as that of heterosexual couples. Earlier this year, Indian clothing brand Anouk released “The Visit,” the country’s first ad with a lesbian couple, and it quickly went viral. Although homosexuality is against the law in the socially conservative country, the spot seeks to create discourse and change people’s attitudes by enforcing the notion that love means the same thing regardless of one’s sexuality ...

The State Of The Sub/Urban

... appeal to Millennials, a generation who has disrupted the typical life path. Whereas Boomers and Gen Xers tended to get married and move to the suburbs to buy a house and start a family, this is less likely the case for Millennials. As a result, they're giving rise to a new type of suburb that isn't necessarily geared toward people who are settling down with a family, have a car, and want a quieter way of life. This isn't merely a matter of life stage as Millennials take a "you do you" approach and ...

Global Analog Trends

... today’s rapidly advancing digital culture, but they continue to endure despite the music world’s technological innovations. Digital overload is fueling global youth’s desire to seek out forms of entertainment that don’t require screens or an Internet connection. The increasing cool factor of analog music and youth’s nostalgia for old mediums provide musicians with another product through which their music can be distributed and enjoyed.Sony Vinyl U.S. vinyl album sales reached a record high in ...

Eco Chic

... Eco-friendly innovation is poised to become more en vogue as young people around the world combat their carbon footprint with fashion that is both sustainable and stylish.The concept of eco chic has come a long way since Patagonia implored Don’t Buy This Jacket in 2011 and put sustainable style in the spotlight for a new generation of socially conscious consumers. Once regarded as a marketing angle or something for a granola/crunchy crowd, sustainability is becoming more relevant than ever ...