160 results for 'auto'
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Macrotrends

POPscape

... most niche topics have a passionate community of followers. Excluding brand channels, there are 1,825 automobile, 1,587 nail art tutorial, and 1,424 Android OS channels, each with more than 5K subscribers.In a one month span of time, Jimmy Fallon’s YouTube channel averaged 0.8% viewer engagement (defined as likes and comments per view), while the 958 channels dedicated to prank calls averaged 9.7% engagement.ChrisFix’s “How To” videos about car repairs and household to-dos have over 15K subscribers ...

Consumed Innovations

... , shoppable panoramic image of a circus-like band of misfits and multiple versions of model Aline Weber. Visitors can let an auto-nav feature guide them through the space or control their own navigation with 360 degrees of freedom. Items worn by Weber are hyperlinked to their respective product pages. The visuals and digital space, itself, are both incredibly dynamic, demonstrating that video need not be the end-all of shoppable content. - FUN NUMBERS - In yet another approach to brand transparency, Warby ...

Beacons

... messages and dealsIndividuals who have downloaded the shopping app Shopkick will receive a personalized greeting when they enter a shopBeacon-enabled American Eagle location, welcoming them into the store and alerting them to location-based deals and product recommendations.Build loyaltyUsing iBeacon, Macy’s is able to automatically alert participating shoppers to the number of loyalty points in their arsenal, and how close they are to redeeming a discount or perk.Optimize their shopping ...

Hands On

... . Though it’s true that self-service initiatives that grant shoppers absolute in-store autonomy are proliferating, this emergent countertrend is becoming an imperative scheme as retailers strive to stand out among the glut of consumer options available. Whether in the form of an in-store concierge, or online via video chat, assistance that hones in on the distinctive preferences or needs of each consumer is becoming more pervasive—and will soon be expected by critical shoppers. PERSONALIZED ...

On/Off

... -goers can browse more than 100 items via touchscreen glass windows. Shoppers can checkout via mobile device and opt for either free delivery or same-day pick up at the mall’s Sony Gallery. Video: See Ebay's digital storefront in action.AMAZONIn an effort to compete with technology-specific retailers that have a brick-and-mortar presence, like Best Buy, Amazon has installed Kindle Kiosk vending machines in airports and malls. Products available for automated purchase include the Kindle Fire HDX, the ...

Top Takeaways for Digital Marketers

... assistance at users who were in fact tweeting about a thwarted Occupy Wall Street protest. Most perplexing is the fact that both brands afterward insisted that the faulty responses were not in fact issued by bots, but by actual customer service representatives. In such instances, avoiding automated responses is clearly not enough; brands need to ensure that their representatives are not, themselves, on autopilot. Taking a few minutes to understand the context of a post or tweet, regardless of whether ...

Digital Trends

... specific beauty needs, but is actually available at a convenient time—can prove a trying task. New digital services aim to simplify and automate this process, allowing potential customers to find and book a trusted stylist in a single click.The Beautified app lets users book last-minute beauty appointments from their phone. The app only displays appointment availability as of 6 PM the day prior, helping salons to fill up vacancies and make up for any last-minute cancellations. Though the app is so far ...

Social Studies

... users accept autoplay videos, marketers will be able to receive marquee placement in the fight for consumers’ attention share. Movie and auto marketers are expected to be the first to leverage the feature, but brands in all categories should consider the “prime time” opportunity. BISTRIPSOne of the biggest trends to hit the Facebook News Feed in recent months is Bitstrips. The app allows Facebook users to create avatars in their own and their friends’ likenesses, and then turn those digital ...

Digital Etiquette

... polite) use of their online presence. - 1. BEWARE OF AUTOMATION - Scheduling automated tweets or posts doesn’t just negate social media’s innate interactivity; it can result in a marketing disaster. Use automated services sparingly, and make sure to monitor the real-time conversation nonetheless, to avoid sending out an inadvertently offensive missive you couldn’t have predicted. Epicurious’s automated tweets celebrating the Boston Marathon with a recipe for scones went out to followers after the ...

The Webfluencers

... strangers. YOUTUBE'S JAMES CAMERON: FREDDIE WONGWith a YouTube following of more than 6.5 million, filmmaker and competitive gamer Freddie Wong regularly racks up view counts in the multi-millions for each special-effect-loaded episode of his Web series “Video Game High School.” Fans of the show demonstrated their dedication last February, contributing more than $800K to a Kickstarter campaign to fund its second season. Taking note of the series’ impressive reach, automaker Dodge initiated a sponsorship ...