Global Gaming Trends May 31, 2018 ... classic game show vibe with live streaming and mobile gaming. Occurring three times a day, the host reads a series of 12 multiple-choice questions and anyone who answers all 12 correctly walks away with a chunk of the prize.Loco Within a month of its launch, India-based Loco reached 20,000 active users without spending money on marketing. The live trivia game’s popularity has grown mostly by word of mouth and the draw of its host, Gaurav Kapur, known for hosting Premier League show ...
Global Digital Trends May 30, 2018 ... risen to fame via social media and their notable followings serve as proof that they wield as much clout as human celebrities. The rise of CGI influencers is more than just a marketing stunt; A.I. influencers have the potential to become serious money makers. For example, the virtual Instagram influencer Miquela Sousa has already earned partnerships with Giphy and Prada. The hyper-realistic 19-year-old Brazilian-American CGI human is the brainchild of Brud, a LA-based tech startup specializing in ...
Global Food & Beverage Trends May 28, 2018 ... ;tasked eight colorists to reimagine hair hues inspired by the bubbly beverage using its products, and the challenge quickly went viral. The movement has also prompted makeup gurus to create looks inspired by LaCroix.Halo Top Low calorie ice cream brand Halo Top has amassed a cult following, emerging as America’s best-selling ice cream pint in 2017. Its focus on social marketing and pastel packaging combined with its guilt-free branding has contributed to its rapid rise ...
Global Fashion & Style Trends May 27, 2018 ... this in their product packaging and marketing. Cosmetics company Lush declares "handmade is our middle name” on their website and explains that customers can see who compounded the product and when by looking at a face sticker (which is hand-drawn by Lush’s graphic designers) located on the back of the bottle or pot. Post Consumer Brands developed a commercial series for its Honey Bunches of Oats cereal where it highlighted employees in various areas of the production as they talked about their ...
Global Art & Design Trends May 26, 2018 ... involving their olfactory senses as social media photos, portraiture, optical illusions, and scents come to the forefront of the art world. Brands that don’t typically consider themselves a part of the art scene can still capitalize on these trends by tapping into the design elements in their marketing, advertising, and even packaging. Nearly three in 10 young people around the world like when brands offer artistic packaging. This is especially high in South Africa (38%), India (36%), Nigeria (36 ...
The Self-Improvement Revolution Mar 26, 2018 education fashion & beauty health & wellness technology mindfulness online learning quantified self style ... , and this jumps to nine in 10 among Trendsetters in each country, indicating that prioritization will only grow among the general population of young adults. Meanwhile, in the past year, about six in 10 young people in both countries, as well as eight in 10 Trendsetters, have spent more money on self-improvement, demonstrating that it's an area that brands need to make top of mind as well in their products, services, and marketing.The concept of self-improvement has been around for generations, but ...
Control Center Mar 25, 2018 health & wellness technology quantified self ... this can lead to addiction, as adolescent brains are more prone to addictive behaviors. Research looked at how "everyday benign consumption" (including shopping) can become addictive because of how the brain's reward circuitry is wired. The paper notes that environmental triggers—notably, "marketing cues"—can turn something benign like shopping into an addiction.For brands, this raises a question of how to respond. Marketing that encourages customers to strive to be better can be ...
Control Center 21+ Mar 25, 2018 health & wellness technology quantified self ... this can lead to addiction, as adolescent brains are more prone to addictive behaviors. Research looked at how "everyday benign consumption" (including shopping) can become addictive because of how the brain's reward circuitry is wired. The paper notes that environmental triggers—notably, "marketing cues"—can turn something benign like shopping into an addiction.For brands, this raises a question of how to respond. Marketing that encourages customers to strive to be better can be ...
Know It Alls Mar 23, 2018 career media & entertainment news online learning ... to keep up with everything at all times, brands can streamline information to present to young consumers, whether it be in print, online, or at an immersive event like a BrandCon. When it comes to entertainment, 58% of Trendsetters in the U.S. and 52% in the UK prefer it to be educational instead of mindless, which is of note even for non-entertainment brands when considering marketing and advertising efforts. Additionally, just as young consumers are shrugging off labels, preferring to be ...
Extracurriculars Mar 22, 2018 education customization online learning personalization school Life Skills ... push marketing messages, these brands are providing content platforms to help educate and inspire consumers on the topics that matter to them. Acorns Micro-investing app Acorns’ online magazine, Grow, is on a mission to educate consumers about their money. Its team of 20-something financial journalist contributors has seen about 5 million visitors since it launched last year, converting readers to Acorns users and providing an alternative revenue stream for the brand.Apple Apple recently launched a ...
