SHOPPERTAINMENT Apr 15, 2021 retail social media marketing ... Shopping goes live(stream)What do you get when you mix retail shutdowns with consumers bored in their homes spending time on social media? Shoppertainment. AliExpress, an online retail service owned by Alibaba in China explains, this concept “blurs the lines between e-commerce, entertainment and everyday lifestyle, engaging consumers in a highly immersive and interactive experience, such as live-streaming events, pictures, videos, and interactive games, to ultimately drive transactions.” Simple ...
DRINK (SOM)E OF THIS Mar 10, 2021 food & beverage hygiene marketing ... Recapping the Cassandra Daily podcast with SomIn the Cassandra Burnout report, we found that 9 in 10 U.S. Trendsetters agree everybody gets burnt out at some point. In order to combat this, 73% of US Trendsetters and over half of US Millennials and Gen Zs overall say they prioritize sleep to maintain their physical health. That’s where Som comes in. In preparation for the start of Day Light Savings this Sunday, we are revisiting some of the findings that the CMO of Som Sleep shared with us in a ...
