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Macrotrends

Global Digital Trends

... political and social issues more accessible than ever before, making young people all too aware they’re growing up in a world of uncertainty. This exposure to the world via the news, mature movies and TV shows, and uncensored content on social media has caused young people to examine their roles within society, especially Gen Zs who are coming of age in today’s fraught sociopolitical climate (see Accelerated Adulthood). More than half of Zs in the U.S. and UK believe the state of the world is worsening ...

Always Be Hustling

... youth you market to and your young employees: support their desire to work smarter and not harder in your messaging, internal practices, and resources. To go a step further, incentivize your young consumers’ patronage and brand loyalty to reassure them that, by engaging with your brand, they’re being smart with their time and money. - Entertainment Championing “Hustle” - MTV’s HustleMTV India recently debuted MTV Hustle, India’s first ever rap-reality TV show. The new competition series is hosted ...

The Community Well

... themselves as fans of a particular music artist, TV show, or sports team and to feel connected to those who shared those interests, Ys feel that their fitness habits and gym preferences are just as telling of who they are and what they care about. Some young consumers have become so passionate about their fitness communities that they display their devotion to the world by wearing branded apparel from their favorite studio. We’ve previously noted that Ys have a preference for logo-free products that ...

Epic Entertainment

... IRL, which makes the epicness more valuable than an artist’s technical ability to recreate the sound of an album live on stage. Similar to their attitudes about concerts, young consumers are highly cognizant that reality television is frequently staged, but they still enjoy watching it for the drama. As long as it’s clear when the artist is and is not singing, the audience is accepting of this tradeoff and does not feel cheated because they’re being treated to a spectacle instead.Even news media ...

ProPlay

... someone their age can do and achieve. Witnessing such extraordinary achievements and seeing that kids are being taken seriously now, they therefore feel empowered by a greater sense of professional pride and take their pursuits more seriously as a result. In the past, kids and teens lived in siloed worlds of their own in which the adult realm offered an escapist moment. For instance, staying up late to watch a parent’s favorite TV show that aired every Thursday night at 10 was once considered a ...

Social Studies

... . Publications such as The Atlantic and Wired say visual previews of their articles have boosted their Twitter traffic significantly.CUSTOM TIMELINESTo help people cut through the clutter on Twitter, the platform introduced custom timelines, which allow users to curate separate lists of tweets around a topic or event. The feature will be especially valuable for creating spaces for specific conversations, such as during a live TV show or when hosting a Q&A session. After creating a stream, users can manually ...

Eco-Exhibitionists

... other eco-friendly products for the home are reflecting young consumers’ desire for products they can proudly show off to others. From color-changing smart light bulbs to high-design compostable worm farms to cork-inspired phone cases, earthy items are getting more stylish. Energy innovations have the power to enhance the design and comfort of homes and shift the central focus point within them. Technology like the radio and television has served as a home’s hearth throughout the modern era&mdash ...

Fair Game

... the middle of a male-dominated arena. MLB’s first female TV analyst, Jessica Mendoza, received prolific abuse online from men bashing her for not having experience as a baseball player even though she was on the U.S. Olympic softball team that won a gold medal in 2004. Sportscaster Kevin Kiley, a longtime industry expert, has spoken out against women in authoritative roles, saying the NFL is the “wrong place to put a woman” after the first female referee was hired in 2015. He publicly ...

Overboredom

... that they can’t focus, they’re choosing not to. As lifelong consumers of media, they’re better at assessing what’s worth their time. To wit, 30% of Zs in the U.S. and 26% in the UK already decide whether or not they like a TV show or movie within the first few seconds. Rather than invest their time in a new series that may not have a hefty payoff, they’ll take a trial-and-error approach, abandoning unstimulating content to search for something better or re-watching a tried-and-true favorite they’ve ...

Global Bytes

... , GERMANYFrom parodies of songs on the pop charts to comedy sketches, the Die Lochis team of three German boys offers an alternative to the traditional content found on German TV. Their followers have ballooned to a tribe of more than 1 million subscribers, prompting them to begin selling their original songs on iTunes this year and planning their first live tour in 2015.JUBILEE PROJECT, USACreated by three Asian Americans, this channel combines its creators’ passion for sharing on YouTube with their desire ...