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Macrotrends

On The (Im)pulse

... when possible. Some young people are even planning to be spontaneous by saving up for the very moment when a good travel deal to a bucket list destination pops up so they can jump on the limited-time offer. Microinvesting and budgeting apps that are specifically designed to help youth meet their travel goals appeal to modern youth's impulsive travel behavior, as they help them put incremental amounts of money aside in order to have the funds they need to be adventurous when it comes to travel ...

Go Big Or Go Home

... race to challenge themselves to try new things, enjoy the outdoors, and compete against other groups, while meeting new people and deepening their friendships. Participants can sign up for the experience in their city or travel to get the adventurous experience in a new location. Modern youth are also regularly turning to apps and newsletters informing them about interesting events, and there's even a growth in subscription services that provide access to unique, curated experiences. Yet still ...

The Age Of Innocence

... people for romantic purposes, other ways of connecting (namely dating apps and platforms) have essentially replaced the bar-based hookup and romantic meet-cute. In the era of The Sexual Mehvolution, what young people seek to do after dark has changed radically. Now, going out serves as a means to feel closer and more personally connected to one’s group of friends, to bridge the gaping digital disconnect that has formed in the wake of social media and digital culture. As a result, a majority of young ...

Digital Trends

... creative applications. CONCERT DISCOVERY APPSFor young consumers, concerts are a go-to source of social currency—and the more under the radar the gig, the greater the cultural cachet. But discovering such semi-hidden shows can prove challenging. Now, mobile apps dedicated to event listings provide a seamless way for music fans to stay apprised of upcoming performances. WILLCALL, which closed $1.2 million in funding in August, delivers a curated list of live music shows happening within a two-week ...

BMS Takeaways

... Anna Kendrick playfully poke fun at wellness.Tapping into Ys’ desire to track their fitness efforts and compete against each other via digital tools, World Wildlife Fund Russia created the Tiger Running Challenge, in which people can connect their running apps to Run4Tiger.com and see if they can beat actual Amur Tigers fitted with GPS trackers. They can also follow other players on Twitter with the hashtag #Run4Tiger. If runners lose to the cat, they automatically must donate to the ...

Social (TV) Network

... , too. Youth aged 13 to 24 watch an average of 12.1 hours of video per week on social media and free streaming services (e.g. YouTube, Twitch) compared to an average of 8.8 hours weekly on subscription services and 8.2 hours on cable/satellite TV. With the rise of video posts, live streaming, and autoplay functionality on social apps, these spaces have become similar to traditional entertainment platforms—just with content in different formats and lengths. Youth have come to regard social ...

(Gender) Role Playing

... technology and dating apps alone (see Dual Intentions), but rather of shifting demographics among the college-educated. When women are educated, they’re less willing to settle for someone who’s not. As opportunity nomads, they are choosing to relocate in order to find someone who meets their requirements or remain happily single. This new mindset has a direct impact on young men. The less educated among them often feel humbled and left behind, while the more affluent and educated are able to enjoy being ...

Reality Bites

... VR has to offer. Create marketing experiences that tap into this trend, but make efforts to include a social element, which is currently lacking in many VR offerings.AR caters to young people’s desire to connect and share, and therefore has more potential as both a marketing and entertainment medium at present. Create AR experiences, apps, and filters that allow youth to insert your brand’s world into theirs and share it with others. While many in the entertainment world regard VR as the next ...

Parenting 101

... accurately in their marketing, showing that companies have some catching up to do.EDUCATIONAL TECHNOLOGYModern parents acknowledge that technology is a blessing and a curse in many ways: it entertains and distracts, it connects and disconnects families, it teaches and it also rots the brain. When parents first introduce their children to technology, it’s often in the form of educational apps and websites that are highly immersive and engaging. Admittedly, parents leverage these as babysitters on occasion ...

Z DNA

... personal safety and privacy online a top priority: most view it as a given to turn off location tracking features on their cellphone, delete their cookies, and opt out of apps that track their personal information. They’re also giving rise to smaller and less public spaces on the web in order to feel as secure as possible. GLOCAL ACTIVISTS Zs feel very entrenched in the global community since they have more access to other cultures than did previous generations. This has shaped their outlook, as they ...